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Retail & E-commerce Blog Topics
Leveraging Productive Scarcity in Retail
Dive In Creating a sense and environment of productive scarcity is a powerful strategy in retail as well as eCommerce that taps into consumer psychology. This involves curbing the obtainability of products with the motto of creating a perception of exclusivity and...
Mastering Omnichannel Retail: Strategies for Business Growth
Omnichannel Retail - Dive In Today, for retail brands and businesses, it is not just important to have omnichannel capabilities but to excel at them. The modern-day customer prefers phygital shopping. It gives them more convenience and saves their time as well. When...
Retailing in the Gen-Z Era
Dive In In the near future, Gen Z is going to represent the largest cluster of customers in retail and eCommerce, after millennials. A large majority of Gen Z individuals are now already adults and active shoppers. It only makes sense for retailers to understand the...
Retail Dilemma – What to Automate?
Why are we talking about it? While there is a lot of clamour about AI and automation nowadays, not many people can precisely tell what or which part of their lives they want to automate or let AI control. It is easy to catch feelings, but hard to actually make them a...
Best Way to Start a Clothing Brand: Before building a brand, build a system first!!
Revisiting the concept of “System” Before anything else, let us quickly revisit the concept of “system”. It is the identification, assimilation, and functional harmonisation of multiple components or sets of rules forming a complex or organised whole (mechanism) to...
Scaling Repeat Purchases and High-Ticket Conversions via Jewellery CRM
Jewellery Marketing Strategy In the jewellery business, the CRM is not just any other piece of technology; it’s the digital bridge of the relationship between a brand and its customers. It is a specialised software application designed to manage the unique,...
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