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Warehouse Design Consulting

Warehouse Design Consulting

Requirements of Contemporary Warehouses

The emergence of eCommerce and innovative business models has changed the role of warehouses. The new business landscape of this century has increased the strategic significance of warehouses. Today, warehouses play a more immersive role in the triumph of business models. This has changed how warehouses are designed, developed, and managed. A few important requirements of contemporary warehouses are highlighted ahead.

Choosing a strategically advantageous location

One of the important requirements for modern-day retail and eCommerce businesses is to maintain the shortest possible stock replenishment and delivery timelines. This makes it necessary to choose warehouse locations keeping in mind the said objective. It also alleviates the pressure and burden of inventory management. Another important objective in warehouse location selection strategy is achieving cost competitiveness. Longer distances mean higher carrying and holding costs. Warehouse location also plays an important role in facilitating business growth and expansion. A warehouse with the flexibility of expansion and scalability and the locational suitability of serving more business volume or additional regions is always more advantageous than one without these features.

Holding Capacity to Meet Extensive and Dynamic Merchandising Needs

Today, customers are habituated to choosing from a multitude of options. Even if they end up making the obvious choices, the idea of having choices is powerful. Retail and eCommerce companies are also aware of this and they seek to ensure that the popular brands/products, their variants, and different packaging sizes are available in their online and offline stores. Losing customers and sales because of stock unavailability is not an option. This necessitates that warehouses have the necessary holding capacity with a desired level of flexibility and scalability to meet the dynamic merchandising strategies without a disproportionate burden of costs. Improved holding capacity also calls for space optimisation measures and the selection of appropriate storage systems.

Empowered by Technology

A modern-day warehouse simply cannot be contemplated without the right technologies in it.

For large warehouses, the use of warehouse automation solutions like robotics, automated storage and retrieval systems, and automated guided vehicles have become the industry standards.

Whether a warehouse is small or large, having the right WMS software application is a must. Manually managing and accounting for thousands or hundreds of products and packages every day is simply not possible. Another big advantage of using an advanced software solution is its analytics features.

Networking and connectivity is another important technological requirement in warehouses. Mobile-based internet services are not the answer here as network coverage tends to be poor in the interiors of warehouses. Warehouses also need to coordinate with other departments and external parties. Poor connectivity can hamper this ability.

Omnichannel Capabilities

Today, there is a widespread adoption and incorporation of the omnichannel strategy. This affects how warehouses are developed and operated. Running warehouses with their traditional capabilities is no longer sustainable. Lending omnichannel capabilities to warehouses calls for a different approach. First of all, demand patterns tend to fluctuate more in omnichannel. Also, the demand patterns are more diverse and dynamic. Secondly, the fulfilment of orders placed online must compete with timelines offered by online channel direct competitors. Thirdly, more robust and agile capabilities for reverse logistics must be implemented. Thus, omnichannel brings flavours of specifications that are different from traditional warehouse design requirements.

Space Optimisation

Space optimisation is not a new requirement for warehouses. However, the nature of this requirement has changed with time. Optimising spatial resources in warehouses is no longer just about maximising storage capabilities. In addition to the standard objectives, now warehouse designing also concerns achieving quicker movement, room for use of warehouse equipment, process orientation, flexibility to hold diverse inventory and volumes, lean objectives, continuous improvement, automation, flexibility to adjust competitiveness, and technology integration. These new requirements also have a bearing on many standard features of warehouses like safety and security, cost control, and coordination with other business departments and external entities.

Process Automation

Process automation has become an undeniable necessity in the operational landscape. The proficiency and efficiency levels required in contemporary warehouses are not possible with fully manual systems. While automation provides enhanced speed and accuracy to operations, on the flip side, it allows for human resource redirection to more creative and complex processes. Automation also brings digitisation of information. This helps in process information-sharing, routine decision-making, policy-making, and making strategic changes using data analytics and other statistical capabilities. With BI dashboards, it is easier for warehouse managers and other concerned stakeholders within the organisation to keep an eye on real-time statistics and derive insights for better operational and strategic control.

Driven by the right technologies

If technology is represented in a continuum, complete automation would be in its final stages. There are other levels of technologies as well which are essential to aid human effort in operations. In modern-day warehouses, some of the relevant technologies/applications are:

  • Warehouse Management Systems (WMS)
  • Data Analytics
  • Radio Frequency Identification (RFID)
  • IoT sensors
  • AI-powered forecasting solutions
  • Pick-to-light systems
  • Voice-command solutions
  • Wearable technology
  • AR/VR

Every technology or its applications plays a unique role in operations. It is important that the right technologies are identified and implemented. SOPs and SOP-IT integration are critical to the process of determining the best-fit IT solutions and achieving the desired performance and ROI.

How YRC can help

With a scaling international footprint, Your Retail Coach (YRC) is a 10+ year-old retail and eCommerce consulting brand specialising in enterprise solutions for startups and existing brands and businesses. Since inception, we have served 500+ clients in 25+ sectors with a success ratio of over 94%. In warehouse design consulting, we engage experienced and expert warehouse consultants in the design and delivery of our services. From idea to execution, YRC’s warehouse design consultants adhere to established strategies and methodologies with necessary improvisations and tailoring. Highlighted below are some of the important elements and services of YRC in warehouse design consulting.

Requirement Analysis, Establishing Design Objectives and Strategies

Before embarking on any other activity, it is important to first establish the required features or specifications of the proposed warehouse. These specifications differ from business to business and hence, influence the final outcome. In requirement analysis, we consider a wide range of factors that have implications on warehouse design. These factors include business strategies, nature of inventory, storing and stowing requirements, frequency of movement of inventory, frequency and volume of orders, expected logistical patterns, ease of accessibility, safety and security, etc.

The warehouse design planning, strategies, and objectives are derived from the requirements and specifications identified in the requirement analysis. An important outcome is also arriving at the spatial requirements of the proposed warehouse.

Location Analysis

The location of a warehouse has many important implications for business. The most obvious implication is on the costs of transportation. Needless to say, suppliers and logistic service providers tend to charge more to cover longer distances. The same is true for in-house logistics as well. This also affects outbound and delivery services affecting customer/client experience. The location factor also has a bearing on the availability of workforce and staff management. There are also financial implications by way of real estate costs. In warehouse location analysis, we carry out a thorough analysis of these and a host of other factors in determining the suitability of warehouse location.

Warehouse Layout Planning

A good warehouse layout and operational excellence go hand in hand. The quality of warehouse space planning determines whether the movement of people, equipment, and inventory in warehouses is smooth or not. Smooth navigation is essential in warehouses to facilitate quicker execution of warehouse operations. Quicker operations and optimised storage capabilities allow businesses to handle more volume. The chances of errors and mistakes are also limited in well-planned and organised warehouse layouts.

In warehouse layout planning, our design team follows planned and proven methodologies in identifying warehouse layout requirements and giving shape to the final solution. In addition to the aforementioned considerations, other factors taken into consideration include product features, order profile, material and equipment handling, process workflows, safety and security, ergonomics, technology, scalability, warehouse optimization, and more.

Determining Storage Systems

Warehouse storage solutions play a decisive role in accomplishing the objectives of space optimisation, operational excellence, and cost savings. Different storage solutions are used for different kinds of product categories. For example, pallet racking is suitable for packaged food and beverages and consumer goods. Shelving is another popular storage system and it is ideal for fashion products like apparel and footwear. The strategy of mezzanine flooring is also common in warehouses to create room for administrative workstations. For loose products like wheat and pulses, bulk storage solutions like silos, bins, and tanks are used. As warehouse design consultants, we understand that formulating storage strategies is not a standalone task based on products alone and it draws implications from broader warehouse design objectives as mentioned in the starting line.

Technological Integration

Three important aspects of technology in contemporary warehouses are WMS (Warehouse Management System), warehouse automation, and analytics.

A Warehouse Management System (WMS) can provide valuable inputs for warehouse layout and operations planning. For example, WMS can help identify suitable storage locations based on product-wise order patterns. So, WMS is not something that should be sorted later for better inventory management and warehouse operations but in the warehouse design process itself for coming up with a better warehouse.

Coming to potential automation solutions in warehouses, this too must be taken into account in the warehouse design process. Automated Storage and Retrieval Systems that specify spatial dimensions serve as an example here.

Data analytics tools help in predicting future demand patterns based on historical data. This affects decisions of space allocation to different product categories. Data analytics also facilitate a better understanding of product characteristics for identifying appropriate storage solutions. Again, the selection of analytic solutions is something that cannot be postponed for the onset of actual operations; it must be addressed in the warehouse designing process.

YRC reckons the significance of these technologies in the warehouse design process and helps businesses select and incorporate the best-fit solutions – later to serve in managing warehouse operations as well.

Warehouse Ergonomics, Safety and Security

Warehouse designing is not confined to achieving the objectives of space optimisation and efficient operations. There are also important considerations with regard to ergonomics, safety, and security.

Ergonomics is an approach of making a working environment that is fit for staff. For example, dimensions of workstations must be appropriate for the employees in general as well as specific individuals. Another example is having proper lighting to avoid incidents of stumbling. The essence of ergonomics is not just to ensure safety but also to make work environments fit and comfortable. Quality refreshments and restroom facilities serve as examples here.

Some of the important considerations in warehouse safety management include fire prevention measures, fall prevention measures, use of Standard Operating Procedures, SOPs for material and equipment handling, use of navigational maps, employee training, emergency response systems, waste disposal, etc.

Security in warehouses is essential to safeguard assets covering inventory, storage systems, equipment, buildings, industrial and digital devices, etc. The objective is to prevent or limit the scope of damage, theft, and accidents concerning warehouse assets.

At YRC, we take into account ergonomics and safety and security considerations in our warehouse design planning process.

Financial Planning

Building a warehouse entails heavy investment. From real estate and licenses to logistics and utility bills, a wide range of capital and operating expenditures are involved in establishing and running a warehouse. Without proper financial planning, setting up and operating a warehouse can run into unexpected financial troubles. Having a sound financial roadmap helps deliver a strong ROI on investments made.

As a part of warehouse design consulting services, in financial planning, we make detailed projections and planning concerning relevant financial and commercial elements. Some of these elements are highlighted below:

  • Capital requirements
  • Operational outlays
  • Budgeting
  • Demand projections
  • Revenue projections
  • Inventory turnover rates
  • Cost control measures
  • Technology maintenance and upgradation
  • Planning for the creation of reserves and funds
  • Contingency planning
  • Insurance
  • CBA (Cost-Benefit Analysis)
  • ROI analysis

Warehouse Operations Planning

Warehouse designing is not just about developing a good physical structure. The benefits of a good warehouse design are realised when it goes live i.e. where its operations begin. The quality of operations planning affects the ability of warehouses to optimise workflows and achieve efficiency in resource utilisation. It also plays an important role in optimising workforce requirements and coming up with more effective staffing solutions. Sound operations planning impacts the volume-handling capacity, speed, and accuracy of order fulfilment. All these aspects make operations planning an important constituent of warehouse design.

In warehouse operations planning, we deliver solutions on two important areas of warehouse operations management. The first one is warehouse SOP development and implementation assistance and the second one is the institution of warehouse KPIs to keep an eye on and manage warehouse throughput and performance.

Future Considerations

Warehouses are usually big structures that cannot be easily altered in any major way if warranted. Therefore, it is important to consider the elements of flexibility and scalability in the warehouse design process. In this regard, we put our experience and expertise into action towards ensuring that room for future warehouse expansion and modifications is duly incorporated into our warehouse design solutions.

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    FAQs

    How can warehouse design improve order fulfilment speed and accuracy?

    The quality of warehouse design holds the capability to improve order fulfilment speed and accuracy in the same way as the design of your house can improve the speed and accuracy of the activities you carry out in your house. For example, you will keep the grocery store room close to the kitchen or you will keep the spices closer to the cooking space. Let us get to the specifics of warehouse design now. In warehouse design, zones are earmarked based on product features and ease of picking operations. This is done under layout planning of warehouse design. Within each zone, fast movers are placed in more accessible locations. This is a part of the storage strategy of warehouse design. For fast movers, the fastest routes are established. Replenishment and picking operations that are repeated the most are granted a priority status. These navigational routes and paths are mapped in the workflow strategies of warehouse designing. Having the right technologies directly lends speed and accuracy to order fulfilment operations.

    How to optimise space use in a warehouse?

    Making the best utilisation of the space in a warehouse calls for a certain degree of detailed planning. These are four smart practices for warehouse space optimisation:

    •         Use of vertical space (high bay, mezzanines, etc.)
    •         Appropriate storage strategies and solutions (e.g. narrow aisle racking for more storage space)
    •         Use of technology to optimise storage time, replenish strategically, predict dynamic demand patterns, etc.
    •         Carefully apply the principles and practices of lean management
    What are the most common warehouse layout mistakes, and how can they be avoided?

    As pointed out in the movie Matrix – everybody falls the first time; it takes some time to fine-tune even what was thought to be a well-planned layout. Here are three common snags and the solutions to deal with them:

    •         Missing flexibility and scalability: Consider using flexible and adaptable storage solutions and adjustable aisle lengths without compromising on safety and ergonomics
    •         Shortage of landing and shipping space: Keep space for the same, do not undermine this requirement
    •         Jumping to standard layout models: Go for hybrid layout solutions that bring the best of all proven models meeting the unique business and operational requirements
    •         Taking things into your own hands: Warehouse layout planning is a full-blown profession and there are intricacies involved that limited experience might fail to read and address.

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    We work only for Visionaries.

    PROCESS AUTOMATION

    The idea of having Ecommerce Consultants on-board from the beginning itself points towards reducing the involvement of the promoters in daily operations. Ecommerce Businesses willing to be a brand reaping profits & sustaining the competition must ensure that most of their processes should be automated. The more the manual intervention, the more would be the errors.

    In Ecommerce business, you get only 1 chance to impress the customer & if you mess up there, you lose the customer for long.

    Process automation in respect to all the activities pertaining to customers from order receiving to order fulfilment is a must for a seamless experience for the customers.

    Task Management is another grey area where most deadlines fail as 90% of the tasks are assigned manually & are forgotten, unheard, misunderstood or mistaken.

    YRC Team of Ecommerce Management Consultants helps to make maximum of the processes system-driven to ensure minimalistic manual intervention.

    VIDEOGRAPHY & PHOTOGRAPHY

    No matter how good your product is, the customer would know only if it looks good.

    Photography includes the following steps:

    • Cataloguing your products
    • Cataloguing your images
    • Backup your images (A few cloud storage solutions include Dropbox, Google Drive, Bitcasa, Apple’s Cloud Storage etc.)
    • Choose the right camera & lens (You may also outsource the photography to a third party agency)

    DIGITAL MARKETING

    Digital Marketing includes SEO & SMM. SEO i.e. Search Engine Optimization includes activities like back-linking, meta tags, blog-writing etc. to ensure your website ranks on the 1st page on Google Search.

    Next comes SMM i.e. “Social Media Marketing” which as the name suggests including promoting your products on all the social media sites, email marketing, influencer marketing & several other BTL activities.

    These activities are going to be recurring & would decide the traffic on the website, the conversions, whether the right target market is tapped, the likes, the views, the orders, the reviews & much more. YRCs Ecommerce Consultants create a budget for digital marketing right from pre-launch to launch & for each month thereafter.

    Building digital marketing strategies in coordination with the agency, selecting them to signing them off would be the role of YRC.

    This ensures seamless coordination, detailed interactions & desired execution as it is always advisable to work with a single agency than multiple of them.

    IT INTEGRATION

    Selection of the right software for smooth functioning of back-end operations right from production to webstore display would be suggested and integrated by YRC Team.

    YRC’s Team defines SOPs of Product Movement, maps it with the locations & people. They then create a blueprint of all the features required in the software & help in shortlisting & selection.

    IT Integration involves connecting your offline inventories with real-time online webstore so when a sale occurs, inventories get deducted real time across offline as well as online platforms.

    This helps in accurate inventory management, maintaining the MOQs, re-order levels & achieving the optimum inventory levels.

    Some popular software include unicommerce, viniculum for your front-end website management & Genisys for your entire back-end Purchase, Production, Accounting, Invoicing etc. management.

    WAREHOUSE & LOGISTICS PLANNING

    • How many cities or countries you wish to sell in?
    • Where should your Warehouse be located?
    • Should you have one warehouse in each country or city?
    • Should you be having your own delivery team in your base city?
    • Would the 3rd party vendors be reliable? What happens when they lose or misplace your product during delivery?
    • How should I manage the logistics if my goods are coming from different countries?
    • How should the goods be stored and barcoded?
    • How much space do I require for warehouse?
    • I am sure several such questions must be haunting you while you think of starting your own fashion ecommerce brand.

     

    At YRC, our warehousing and logistics experts can help you devise a strategy for all of the above mentioned queries and much more.

    We design the layout of the Warehouse considering the inward, goods processing, software entry, barcoding, outward, goods return, scrap storage, goods stacking & much more.

    Logistics route plan is devised considering the manufacturer to your warehouse and from there to last mile delivery locations.

    UI & UX DESIGNING

    This Step involves 03 distinct parts:

    Part 1: Choosing the right Platform:

    From several platforms available in the market right from Shopify to magento, woocommerce, prestoshop, wordpress etc. you must choose the one that fits best for your business

    Part 2: UX Designing:

    “UX” denotes User Experience, which if put in simple language is building the functional requirements of the website.

    UX Designing includes designing the features required in the website, customer journey map, website features, the browsing features, navigation features, ecommerce order management process flow, checkout cart features, catalogue management, ecommerce payment system, cross selling features & much more.

    “As per statistics, 68% of the customers abandon the carts before payment”

    An interesting UX ensures the customer sticks on to the website for a longer time.

    Part 3: UI Designing:

    UI stands for User Interface, which means designing the look and feel of the website. UI includes using the right colours, elements and the entire aesthetics of the website.

    A good User Interface ensures the user completes the task that he has come for. It navigates the user through the journey of the brand in the simplest but most effective way.

    The UX designer maps out the bare bones of the user journey; the UI designer then fills it in with visual and interactive elements.

    If User experience is the bare bone, user interface wraps it up with an attractive cape.

    At YRC, our team if experts can help you develop the entire User Journey to ensure it is engaging!

    SAMPLING & PRODUCTION

    This step follows the “Designing” Phase, whether you have an in-house design team, freelance designers or an outsourced design company. It is one of the most exciting phases, as here you see your designs turning into products & your ideas turning into reality.

    In most start-up cases, production is outsourced i.e. brands tie-up with the established manufacturers/ job-workers to get their products manufactured.

    Sampling involves multiple 04 Stages, Fit-Sample, Prototype Sample, Pre-Production Sample & the Production Sample.

    Prototype Sample is the first sample provided to the buyer. It can be in any fabric/ colour. This sample is just to understand whether the product design looks equally great in reality.

    Fit Sample, as the name suggests is prepared to check the fit of the garment i.e. the various sizes, length, width etc.

    Pre-production is made by the actual production line. Here the stitching quality and other aspects related to manufacturing are checked. This is the last stage where rejection can be accepted.

    Production Sample is made before the production which is the replica of what is going to be finally produced.

    Once you are through with all this, you are good to go ahead & get your goods manufactured.

    PRODUCT DESIGNING / SOURCING

    Product Designing or Sourcing is the heart of the Ecommerce Fashion Brand.

    Product Designing / Sourcing can be done in several ways, as follows:

    • In-house Design Team
    • Freelance Designers
    • Outsourced Design Team
    • Ready Product Sourcing (From Manufacturer or Wholesaler)

    At YRC, we evaluate your business strategy & business model to arrive at the decision, which of the above ways would be best-fit for your business. In certain cases, product sourcing may be a combination of the above.

    These are the people who are going to build your brand! Whether they are the designers or merchandiser, your brand look is going to be in their hands.

    If you are designing each garment from the scratch, the sourcing would play crucial role in developing design identity of your brand.

    Sourcing includes fabric, trims, lining & all the raw material required to build the garment.

    BRANDING

    Branding is the “Look of the Brand”, right from logo to tagline, the colours used, the brand story, the brand communications on social media, the packaging & all the other aspects which speak directly or indirectly to the customers. Branding constitutes the look & feel of the brand & hence must be thoughtfully planned to match with the product that we are selling.

    Branding must appeal to our target audience. Example : A golden colour logo depicting finesse, art, richness, premium, however beautiful it may be individually cannot go with a brand selling affordable kids wear products. So, your logo must be in-line with your brand positioning, whether you are an expensive brand or a luxury brand or a value for money brand, it must be depicted from your “Branding”.

    It is an integral part to attract the target audience.

    ORGANOGRAMS & SOP’s

    Organogram is the “HR Blueprint” of the business which is created at the onset, to map out the team required across each function at various stages of the business. At the launch, only key people need to be got on board to ensure the project gets started & at this stage, all of them need to multi-task. Similarly, certain financial as well as operational goals are set for addition of the further team. Example, for the operations team, we hire 1 operations manager during the pre-launch phase & we add 1 more only when the business kicks-off & we reach a volume of selling more than 1000 pcs/ month or a turnover of more than 0.1 million USD.

    SOPs are Standard Operating Procedures, a bible to run the entire organization right from Sales, Purchase, HR, Order receiving to Order fulfilment, Inventory Management, Accounts, Warehouse, Logistics, Supply Chain, Production & all the other relevant functions for the business. Business must be organized from its first day of operations; only then the tasks can be delegated.

    At YRC, we design the organization structure, the processes, and approximate time taken to execute each process, job profile of every member within the organization, their KRAs, KPIs & the Reporting Structure.

    CRITICAL PATHWAY

    Critical Pathway Analysis (CPA), is a project management technique which cannot be overlooked while launching an ecommerce fashion brand. Brand launch process is cumbersome with multiple inter-dependent & time-bound tasks involved, which need to be tracked to ensure the project remains on track.

    CPA outlines key tasks across the project, their turnaround time (TAT) & the dependencies of tasks upon each other. It identifies the sequence of tasks, their interdependent steps from inception to completion, their criticalities, and their dates of onset, target dates of completion along with the key responsible person for the respective activities. Critical Pathway helps in understanding the unimportant & not urgent tasks which may jeopardize the execution of the project because of an unexpected snag! It also maps out the potential bottlenecks which might be posed because of the dependencies of tasks upon each other & cases where the next task cannot be commenced before the completion of the previous one.

    CPA detects the minimum & the maximum time involvement of a particular individual or team to execute the task, thereby arriving at the overall deadlines associated with the project.

    At Your Retail Coach, we design the Critical Pathway & review it periodically to ensure the project is on track & the progress is measurable.

    BUSINESS STRATEGY & BUSINESS PLAN

    Business Strategy includes the vision, mission, goals, business model, business plan & strategy for all the functions within the organization.

    Business Strategy is a well-defined plan that outlines who, what, where, why, how & when for the company; for example, who would be the target market, how to attract the target audience, when to launch new products, where to operate from, how to handle competitors, what would be the USP, what would be long term goal of the organization & several other answers to the 5Ws of Strategy.

    Business Strategy aligns the organization towards a common goal. Business SWOT helps company to identify & overcome their weaknesses & focus to sharpen the strengths. Business strategy forecasts future risks and helps business in building skillsets to overcome the potential threats.

    YRC’s Business Plan focuses on creating a “Blueprint” of the business, thereby deriving the feasibility of the concept & gauge whether the opportunity is lucrative to invest time, energy & effort. Business Plan creates cash flow understanding i.e. building inflow & outflow cash projections from Week zero to week 60 i.e. 05 year projection. Business Plan calculates the capital investment, operating costs, one-time costs, recurring costs & all the other numbers relevant to obtain the breakeven sales, return on investment, return on capital, internal rate of return & several other ratios. Business Plan is also one of the important requirements if you are targeting the “Investor Route”. Fund raising becomes extremely transparent & channelized. With business plan panned out clearly, the business will know until what point must it be stretched & where to stop, which reduces the probability of unplanned investments.

    MARKET RESEARCH

    Starting the concept of Ecommerce Fashion brand with Market Research ensures we get detailed understanding of the industry & this research report also acts as a social confirmation for your concept. Market Research helps in understanding the target locations, their population, potential online buyers for your product, competitors for each category, and top selling products of the competitors, competitors’ price range, offers & their responses & much more. Market Research helps in thorough understanding of your brand position as compared to our competitors. It helps in identifying gaps in the market, in your category along with the scope of the said product in the desired market. This will help in validation of your concept & prevents you from making the same mistakes as your fellow brands, eventually saving your time, energy & efforts. This phase is also a make or a break phase, as the market research study may at-times come up with some eye-popping numbers & statistics which might compel you to re-think on your product or category that you are planning to sell or alter your entire concept itself!! Market Research Reports analyse the competitors’ webstore for their traffic, conversion & sales. This is extremely valuable information to derive our inventory budgets & projections, which takes us to our next phase.