Mystery Shopping is a primary research work wherein a Mystery Shopper acts as a customer to gather information about how business is being done at a retail outlet. The information gathered from mystery shopping is used to measure parameters such as customer experience, service quality, process efficiency, store hygiene and so on. The objective is to have a customer eye view of the retail outlet so that brands can identify areas of improvement.
How we will?
Our Mystery Shoppers share specific, actionable insights to us in real-time, which are audited and finally shared with clients for internal reviews and corrective measures. Mystery Shopping provides an insight into what happens when hard won prospective buyers are in contact with your sales and customer service teams. It also lay-bare the areas of improvement both for quality of deliverable and its delivery channel.
Customers’ expectations are rising manifold and each of us needs to be on our toes to keep a track on what’s going on in our neighbourhood, to ensure we stand tall in this competition to provide customer delight and maximise profits. We provide insights on service, delivery, Point-of-sale Marketing, Merchandising & product mix through our mystery shopping reports.
Our product marketing teams are harnessing the potential of in-Store visibility and marketing. While this has proven to be a great medium for tilting the scales in favor of a particular brand over their competitor, this largely depends on the execution of the display plans in the store. Your Retail Coach’s trained personnel visit specific units and conduct surprise audits to ensure product marketing team is getting their money’s worth and retailer’s marketing teams are able to keep a close tab on their space selling plans execution.
We devise strategies to ask the existing or prospective customers questions about your brand or services you want answered. Reaching out to your customers via direct means of communication such as email, mobile number, SMS, Social Media etc. is a great way of getting insights. Your Retail Coach’s consultants not only help you identify a need for conducting these surveys, we also design these, help in execution and provide actionable insights.
We use actionable insights to improve your business. Our trained shoppers gather data on all fronts, be it ambiance, staff, hygiene, products etc. Wouldn’t you want to know how much the staff is really doing to sell your business to the customer? Or is he even doing it at all?
We don’t just collect data. We make sure that the data is presented in a format that is objective and quantifiable, making it easy for our clients to derive actionable outcomes.
What Is Mystery Shopping? People are most honest when they know they are not being observed or tested. Mystery shopping is a method of experiencing customers’ experience from customers’ perspective. In mystery shopping, this experience is staged but without the...