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Franchise Development Consultant

BE A BRAND. BECOME A LABEL

Franchise Business Plan includes building the franchise model & identifying the USP, designing franchise financial model to the franchise manual which in-turn can get franchise partners for growth.

How will we do it?

Our Franchise Development Consultants will help your brand in developing strategies that are aptly executable as per their capacities and capabilities. We design franchise models considering your organizational structure and your departmental strengths. We help the brand identify their USPs which will eventually help them sell their franchises better.

Our franchise consulting process includes thorough prospecting, which will help the brand fill in their operational gaps considering the peers. A Financial model is developed with complete cash flow management, revenue statements, and profit & loss statements, for the franchise as well as the franchisor.Our staff is supportive in nature where Franchise advice is taken on top priority which will help the users in the entire field.

Services Offered

We lay strong franchise foundations for our customers after which we work closely with each feature of their franchise business model. Our eventual aim is to help them reach their goals.

Franchise Strategy Development

The Franchise Advisory includes franchise expansion strategies which shall consider the inherent competencies of the brand. “How to expand franchise business?” is a frequently asked question encountered while defining franchise business model canvas. Franchise growth strategy is prepared with milestones which will help the franchisor reach their business goals. Apart from that, franchise development consultants will help the franchisor to formulate international franchising strategy and develop master franchise structure to achieve rapid growth.

Franchise Model Development

“How to develop a franchise model?” This is one of the questions we encounter while working towards expansion of the Franchise route. Our franchise development consultants would assess the different franchise models, whether FOFO franchise model or COCO or FOCO model franchise (i.e. franchise owned company operated / foco model) or COFO (i.e. company owned franchise operated model) or a hybrid franchise model as per the SWOT of the company. We determine the various attributes of business format like, where the franchisor would support the franchise, simultaneously where the franchise would need support to abide by the franchisor’s terms and conditions. Defining a custom-fit model considering on-ground scenarios is the best approach while developing franchise model business plan.

Franchise Operations Manual

Franchise Operations Manual includes minute details, whereby each activity is defined precisely in terms of Who, what, when, where, how. This prepares the franchise from the inception regarding his scope of work and his areas of operations. Our main aim is to provide a “franchise training manual” which shall help franchises to impart better services to the end users and maintain brand standards. When we are talking about Franchise my business, our franchise experts shall help you explore the best operational and financial franchise model.

Franchise Legal Advice

Franchising your business can be an effective tool to ensure your business growth and occupy a larger market share, but at the same time your brand needs to be precarious with franchise legal issues. Franchise development services also include franchise legal advice services where experts prepare a robust franchise agreement format and franchise disclosure document along with franchise exit strategy. The legal experts also ensure all legal aspects of franchising are incorporated in the franchise agreement draft before the signing to ensure legal infallibility from both, the franchisor as well as the franchisee.

Franchise Audit Report

Franchise Audit is a fully integrated auditing consulting service by YRC Consulting Group. Franchise Audit Report takes a complete look at the health and strength of your organization’s brand from all aspects of franchise audit requirements to describe a competitive edge. The thoughts are then put into action across all standards. Franchise audit checklist makes a stronger influence on the brand and hence, one of the best companies.

Franchise Setup Manual

Once the franchise setup costs are defined in the franchise store business plan and agreement is signed between franchisor and franchisee, then franchise setup timelines become critical for franchisor and franchisee. An exhaustive franchise setup checklist is prepared by YRC consultants to ensure timely setup as per desired standards defined by franchisor.

Franchise Lead Generation Strategy

Franchise business strategy is incomplete without considering marketing channels for franchise lead generation. YRC business franchise consultants shall define the best-fit franchise marketing strategy as per the budgets aligned in the franchisor business plan. YRC Experts evaluate the internal and external lead types possible for the business and suggest lower CAC strategy for selling a franchise.

Franchise Business Proposal

Franchise business proposal document creates the “first impression” about your franchise business opportunity. It is similar to an “investor pitch-deck” document which explains the investment opportunity in simple and few words. YRC franchise pitch deck experts aligned with designers and copywriters shall develop a compelling franchise business proposal template which shall help close deals faster as well as filter out unqualified leads.

Why YRC Franchise Consultants

YRC business franchise consultants act like a franchise business helpline while you franchise your own business. “Custom-built” franchise model for franchisor and franchisee aligned with custom built SOPs for franchise business stands as USP of YRC franchise consultants. Clutch has rewarded YRC as the best franchise consulting company based on experience and client reviews. Certified franchise consultants at YRC comprise a team of financial, legal, process and marketing experts who work in unison to develop a franchise model. To understand the advantages and disadvantages of franchising before you start a franchise business, get in touch with YRC franchise consulting firm and explore “how to give franchise of your business?”

FAQs

How to start a franchise business?

There are 08 steps to franchising a business, formulated by YRC franchise consultants, as below:

  1. Franchise Strategy Development
  2. Franchise Model Development (Foco, Cofo, fofo, custom-built, etc)
  3. Franchise Operations Manual
  4. Franchise Agreement Draft
  5. Franchise Setup Manual
  6. Franchise Business Proposal/ Pitch Deck
  7. Franchise Lead Generation Strategy
  8. Franchise Audit Report

To know about “how to set up a franchise business?”, get in touch with YRC franchise experts. Click Here.

What is a franchise model? How does franchise model work?

Any Franchise model requires 02 parties to operate i.e. Franchisor (also called, franchise operator) & Franchisee. Within a Franchise mode it’s important to define what is a franchise operator’s role and the franchisee role. There are various franchise model types where the role of these 02 parties varies depending on 02 major factors i.e. “who will investment how much?”, “who will operate the franchise store?”

Example: In the FOCO model, Franchise shall invest & Company shall operate. This is a typical restaurant franchise model operated by brands like KFC. In the FOFO model, Franchise shall invest as well as operate the franchise store, this is a typical model offered by smaller brands who don’t have the bandwidth to operate businesses.

Professional franchise consultants shall define the model which shall be detailed in a franchise business model template. If the brand has hired one of the best franchise consulting company, then they shall evaluate the brand in-depth and define a “best-fit hybrid franchise business model.

To know about “how does franchise model work?”, get in touch with YRC franchise experts. Click Here.

How to create a franchise business plan?

During the franchise development process one of the key elements to develop is the franchise business plan. Franchise Business Plan consists of following:

  1. Sales & Operations Plan for 05 years
  2. Financial Plan for 05 years
  3. Franchise breakeven period, CAPEX & OPEX
  4. Franchise ROI & ROC
  5. Franchise Exit Clause and financial implications
  6. Franchise revenue model between franchisor and franchisee

To know about “how to franchise a business?”, get in touch with YRC franchise experts. Click Here.

What is a franchise agreement?

Franchise Agreement involves 03 major parties i.e. Franchisor, Master Franchise and the Franchisee. In many cases it’s just 02 wherein there is no Master Franchisor. Franchise Agreement objective is to safeguard the franchisor’s interest and brand reputation at the same time bring transparency within the agreed terms between the parties. Franchisee agreement shall vary depending on the types of franchise arrangements and agreed terms. One of the biggest disadvantages of franchising your business would be an ill-defined Franchise Agreement which does not accounts for various permutations and combinations possible. Successful franchise brands prefer to hire top franchise consultants as they understand franchise legal issues and can define the agreement considering the legal aspects of franchising.

To validate or draft your franchise agreement format, get in touch with YRC Franchise Experts for franchise legal advice. Click Here.

How to expand franchise business?

There are various ways to expand franchise business. Listing down a few tried and tested methods by our clients.

  1. Active Franchise: In this method the existing store is converted into a franchise.
  2. Franchise Lead Generation: Implementing smart digital ways to create awareness about the brand and its success.
  3. Golden 05 Rule: While starting a new franchise business, your first 05 franchisee success will define your roadmap for the next 100 franchisees. If you fail to support the initial 05, then building trust and scaling becomes a challenge
  4. Franchise Pitch Deck: Franchise business proposal or pitch deck must be supported with data and stats to show the potential of starting your brand’s franchise.
  5. Master Franchising: This strategy helps with rapid expansion, but can be implemented after running at least 10-15 franchisees.

To know about franchise expansion strategies, get in touch with YRC. YRC is globally top franchise consulting firms rated by “Clutch” based on client reviews and experience.

What is FOCO model in franchise?

Franchise FOCO Model means franchise owned and company operated. In this model there are 02 parties involved i.e. Franchisor and Franchisee wherein their roles are defined to operate a franchise store as follows:

  1. Franchise Owned: means the investment to build the franchise shall be invested by the party who is taking the franchise
  2. Company Operated: means the party who is giving the franchise (i.e. Franchisor) shall operate the franchise store.

FOCO Model is generally operated by larger brands, who are established and have the team, resources and systems to manage business operations.

The FOCO model within restaurant franchising is a very well known franchise model.

There are various terms and conditions laid down in the franchise business model which shall be defined by the franchisor and detailed within the foco model franchise agreement.

To know more about foco model franchise terms, get in touch with YRC Franchise Experts. Click Here.

How to choose the right business model: FOFO, COCO, FOCO, COFO, etc?

Evaluating the model is critical while franchise strategy development. 74% of franchise businesses fail because of implementing a wrong or ill-defined franchise model. Following parameters are to be considered during the franchise development process:

  1. Strengths of Franchisor
  2. Weakness of Franchisor
  3. Geographical Areas of expansion: Cities, States & Countries
  4. Systems & Team: How strong are your systems and mid-level management team?
  5. Scalability Threats: What are the internal & external threats in expansion?
  6. Exit Strategy: How will franchisees exit in case of losses or other reasons?
  7. Expansion Strategy: Sporadic or linear expansion?
  8. Clearly defined objectives and benefits of franchising your business.

To know more about “how to develop a franchise model”, get in touch with YRC Franchise Development Consultants. Click Here.

How to turn a business into a franchise? Best practices and guidelines defined by Your Retail Coach (YRC)

YRC has catered to 25+ industries within retail and helped businesses to franchise across Asia, Middle East, Africa & Other regions. After over a decade into franchise consulting, YRC has defined 06 winning steps to develop a successful franchise:

  1. Franchise Business Feasibility Assessment: This stage evaluates your brands readiness to franchise
  2. Franchise Model Strategy: YRC experts decide the best-fit model type to franchise your business. Every model is not suitable as per your business strengths and industry, which needs expert assessment.
  3. Franchise Financial Plan: YRC team define 02 different financial models i.e. 01 for franchisor and other for franchisee. It’s important to ensure that franchisor and franchisee, both parties, are making money, otherwise franchisee business model be a big failure
  4. Franchise Legal Documents: Franchise Agreement, Franchise LOI, Disclosure documents and compliances need to be well defined. An ill-defined franchise agreement is the biggest threat to franchisor and shall hamper the brand reputation when an dispute arise between franchisor and franchisee
  5. Franchise Pitch Deck: It’s similar to investor pitch deck which describe the franchise business proposal within few slides. Understanding franchise investors’ mindset is important which shall be assessed by YRC experts.
  6. Franchise Lead Generation Strategy: No one can sell better than the brand, but many brands fall into the trap of appointing franchise sales consultants. YRC Experts shall define the strategy to generate qualified leads to invest in your franchise and reduce your franchise acquisition cost.

The above steps may not be followed by all franchise consultants and does not define what does a franchise consultant do. These steps are curated and structured by YRC Experts. To implement the above steps YRC involves certified experts from various fields i.e. financial, process, legal and design experts.

To know more about “how to make my business into a franchise?”, get in touch with YRC Franchise Consultants. Click Here.

Case Studies

Yewale Tea (150+ Outlets within 02 years)

Kiosk Cafe

Clai World Fashion Store (Large Format Franchise)

Nana Grocery Delivery- Saudi Arabia (50+ stores in 02 years)

Raymonds

DNS – Desserts & Shakes

Finora Car Care

Skintillating Skin Clinic

Click here for testimonials

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We work only for Visionaries.

PROCESS AUTOMATION

The idea of having Ecommerce Consultants on-board from the beginning itself points towards reducing the involvement of the promoters in daily operations. Ecommerce Businesses willing to be a brand reaping profits & sustaining the competition must ensure that most of their processes should be automated. The more the manual intervention, the more would be the errors.

In Ecommerce business, you get only 1 chance to impress the customer & if you mess up there, you lose the customer for long.

Process automation in respect to all the activities pertaining to customers from order receiving to order fulfilment is a must for a seamless experience for the customers.

Task Management is another grey area where most deadlines fail as 90% of the tasks are assigned manually & are forgotten, unheard, misunderstood or mistaken.

YRC Team of Ecommerce Management Consultants helps to make maximum of the processes system-driven to ensure minimalistic manual intervention.

VIDEOGRAPHY & PHOTOGRAPHY

No matter how good your product is, the customer would know only if it looks good.

Photography includes the following steps:

  • Cataloguing your products
  • Cataloguing your images
  • Backup your images (A few cloud storage solutions include Dropbox, Google Drive, Bitcasa, Apple’s Cloud Storage etc.)
  • Choose the right camera & lens (You may also outsource the photography to a third party agency)

DIGITAL MARKETING

Digital Marketing includes SEO & SMM. SEO i.e. Search Engine Optimization includes activities like back-linking, meta tags, blog-writing etc. to ensure your website ranks on the 1st page on Google Search.

Next comes SMM i.e. “Social Media Marketing” which as the name suggests including promoting your products on all the social media sites, email marketing, influencer marketing & several other BTL activities.

These activities are going to be recurring & would decide the traffic on the website, the conversions, whether the right target market is tapped, the likes, the views, the orders, the reviews & much more. YRCs Ecommerce Consultants create a budget for digital marketing right from pre-launch to launch & for each month thereafter.

Building digital marketing strategies in coordination with the agency, selecting them to signing them off would be the role of YRC.

This ensures seamless coordination, detailed interactions & desired execution as it is always advisable to work with a single agency than multiple of them.

IT INTEGRATION

Selection of the right software for smooth functioning of back-end operations right from production to webstore display would be suggested and integrated by YRC Team.

YRC’s Team defines SOPs of Product Movement, maps it with the locations & people. They then create a blueprint of all the features required in the software & help in shortlisting & selection.

IT Integration involves connecting your offline inventories with real-time online webstore so when a sale occurs, inventories get deducted real time across offline as well as online platforms.

This helps in accurate inventory management, maintaining the MOQs, re-order levels & achieving the optimum inventory levels.

Some popular software include unicommerce, viniculum for your front-end website management & Genisys for your entire back-end Purchase, Production, Accounting, Invoicing etc. management.

WAREHOUSE & LOGISTICS PLANNING

  • How many cities or countries you wish to sell in?
  • Where should your Warehouse be located?
  • Should you have one warehouse in each country or city?
  • Should you be having your own delivery team in your base city?
  • Would the 3rd party vendors be reliable? What happens when they lose or misplace your product during delivery?
  • How should I manage the logistics if my goods are coming from different countries?
  • How should the goods be stored and barcoded?
  • How much space do I require for warehouse?
  • I am sure several such questions must be haunting you while you think of starting your own fashion ecommerce brand.

 

At YRC, our warehousing and logistics experts can help you devise a strategy for all of the above mentioned queries and much more.

We design the layout of the Warehouse considering the inward, goods processing, software entry, barcoding, outward, goods return, scrap storage, goods stacking & much more.

Logistics route plan is devised considering the manufacturer to your warehouse and from there to last mile delivery locations.

UI & UX DESIGNING

This Step involves 03 distinct parts:

Part 1: Choosing the right Platform:

From several platforms available in the market right from Shopify to magento, woocommerce, prestoshop, wordpress etc. you must choose the one that fits best for your business

Part 2: UX Designing:

“UX” denotes User Experience, which if put in simple language is building the functional requirements of the website.

UX Designing includes designing the features required in the website, customer journey map, website features, the browsing features, navigation features, ecommerce order management process flow, checkout cart features, catalogue management, ecommerce payment system, cross selling features & much more.

“As per statistics, 68% of the customers abandon the carts before payment”

An interesting UX ensures the customer sticks on to the website for a longer time.

Part 3: UI Designing:

UI stands for User Interface, which means designing the look and feel of the website. UI includes using the right colours, elements and the entire aesthetics of the website.

A good User Interface ensures the user completes the task that he has come for. It navigates the user through the journey of the brand in the simplest but most effective way.

The UX designer maps out the bare bones of the user journey; the UI designer then fills it in with visual and interactive elements.

If User experience is the bare bone, user interface wraps it up with an attractive cape.

At YRC, our team if experts can help you develop the entire User Journey to ensure it is engaging!

SAMPLING & PRODUCTION

This step follows the “Designing” Phase, whether you have an in-house design team, freelance designers or an outsourced design company. It is one of the most exciting phases, as here you see your designs turning into products & your ideas turning into reality.

In most start-up cases, production is outsourced i.e. brands tie-up with the established manufacturers/ job-workers to get their products manufactured.

Sampling involves multiple 04 Stages, Fit-Sample, Prototype Sample, Pre-Production Sample & the Production Sample.

Prototype Sample is the first sample provided to the buyer. It can be in any fabric/ colour. This sample is just to understand whether the product design looks equally great in reality.

Fit Sample, as the name suggests is prepared to check the fit of the garment i.e. the various sizes, length, width etc.

Pre-production is made by the actual production line. Here the stitching quality and other aspects related to manufacturing are checked. This is the last stage where rejection can be accepted.

Production Sample is made before the production which is the replica of what is going to be finally produced.

Once you are through with all this, you are good to go ahead & get your goods manufactured.

PRODUCT DESIGNING / SOURCING

Product Designing or Sourcing is the heart of the Ecommerce Fashion Brand.

Product Designing / Sourcing can be done in several ways, as follows:

  • In-house Design Team
  • Freelance Designers
  • Outsourced Design Team
  • Ready Product Sourcing (From Manufacturer or Wholesaler)

At YRC, we evaluate your business strategy & business model to arrive at the decision, which of the above ways would be best-fit for your business. In certain cases, product sourcing may be a combination of the above.

These are the people who are going to build your brand! Whether they are the designers or merchandiser, your brand look is going to be in their hands.

If you are designing each garment from the scratch, the sourcing would play crucial role in developing design identity of your brand.

Sourcing includes fabric, trims, lining & all the raw material required to build the garment.

BRANDING

Branding is the “Look of the Brand”, right from logo to tagline, the colours used, the brand story, the brand communications on social media, the packaging & all the other aspects which speak directly or indirectly to the customers. Branding constitutes the look & feel of the brand & hence must be thoughtfully planned to match with the product that we are selling.

Branding must appeal to our target audience. Example : A golden colour logo depicting finesse, art, richness, premium, however beautiful it may be individually cannot go with a brand selling affordable kids wear products. So, your logo must be in-line with your brand positioning, whether you are an expensive brand or a luxury brand or a value for money brand, it must be depicted from your “Branding”.

It is an integral part to attract the target audience.

ORGANOGRAMS & SOP’s

Organogram is the “HR Blueprint” of the business which is created at the onset, to map out the team required across each function at various stages of the business. At the launch, only key people need to be got on board to ensure the project gets started & at this stage, all of them need to multi-task. Similarly, certain financial as well as operational goals are set for addition of the further team. Example, for the operations team, we hire 1 operations manager during the pre-launch phase & we add 1 more only when the business kicks-off & we reach a volume of selling more than 1000 pcs/ month or a turnover of more than 0.1 million USD.

SOPs are Standard Operating Procedures, a bible to run the entire organization right from Sales, Purchase, HR, Order receiving to Order fulfilment, Inventory Management, Accounts, Warehouse, Logistics, Supply Chain, Production & all the other relevant functions for the business. Business must be organized from its first day of operations; only then the tasks can be delegated.

At YRC, we design the organization structure, the processes, and approximate time taken to execute each process, job profile of every member within the organization, their KRAs, KPIs & the Reporting Structure.

CRITICAL PATHWAY

Critical Pathway Analysis (CPA), is a project management technique which cannot be overlooked while launching an ecommerce fashion brand. Brand launch process is cumbersome with multiple inter-dependent & time-bound tasks involved, which need to be tracked to ensure the project remains on track.

CPA outlines key tasks across the project, their turnaround time (TAT) & the dependencies of tasks upon each other. It identifies the sequence of tasks, their interdependent steps from inception to completion, their criticalities, and their dates of onset, target dates of completion along with the key responsible person for the respective activities. Critical Pathway helps in understanding the unimportant & not urgent tasks which may jeopardize the execution of the project because of an unexpected snag! It also maps out the potential bottlenecks which might be posed because of the dependencies of tasks upon each other & cases where the next task cannot be commenced before the completion of the previous one.

CPA detects the minimum & the maximum time involvement of a particular individual or team to execute the task, thereby arriving at the overall deadlines associated with the project.

At Your Retail Coach, we design the Critical Pathway & review it periodically to ensure the project is on track & the progress is measurable.

BUSINESS STRATEGY & BUSINESS PLAN

Business Strategy includes the vision, mission, goals, business model, business plan & strategy for all the functions within the organization.

Business Strategy is a well-defined plan that outlines who, what, where, why, how & when for the company; for example, who would be the target market, how to attract the target audience, when to launch new products, where to operate from, how to handle competitors, what would be the USP, what would be long term goal of the organization & several other answers to the 5Ws of Strategy.

Business Strategy aligns the organization towards a common goal. Business SWOT helps company to identify & overcome their weaknesses & focus to sharpen the strengths. Business strategy forecasts future risks and helps business in building skillsets to overcome the potential threats.

YRC’s Business Plan focuses on creating a “Blueprint” of the business, thereby deriving the feasibility of the concept & gauge whether the opportunity is lucrative to invest time, energy & effort. Business Plan creates cash flow understanding i.e. building inflow & outflow cash projections from Week zero to week 60 i.e. 05 year projection. Business Plan calculates the capital investment, operating costs, one-time costs, recurring costs & all the other numbers relevant to obtain the breakeven sales, return on investment, return on capital, internal rate of return & several other ratios. Business Plan is also one of the important requirements if you are targeting the “Investor Route”. Fund raising becomes extremely transparent & channelized. With business plan panned out clearly, the business will know until what point must it be stretched & where to stop, which reduces the probability of unplanned investments.

MARKET RESEARCH

Starting the concept of Ecommerce Fashion brand with Market Research ensures we get detailed understanding of the industry & this research report also acts as a social confirmation for your concept. Market Research helps in understanding the target locations, their population, potential online buyers for your product, competitors for each category, and top selling products of the competitors, competitors’ price range, offers & their responses & much more. Market Research helps in thorough understanding of your brand position as compared to our competitors. It helps in identifying gaps in the market, in your category along with the scope of the said product in the desired market. This will help in validation of your concept & prevents you from making the same mistakes as your fellow brands, eventually saving your time, energy & efforts. This phase is also a make or a break phase, as the market research study may at-times come up with some eye-popping numbers & statistics which might compel you to re-think on your product or category that you are planning to sell or alter your entire concept itself!! Market Research Reports analyse the competitors’ webstore for their traffic, conversion & sales. This is extremely valuable information to derive our inventory budgets & projections, which takes us to our next phase.