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Supermarket Layout / Grocery Store Layout Design Services

Supermarket Layout / Grocery Store Layout Design Services

Science behind Grocery Store Layout:

Layout design plays a crucial role in the success of a grocery store. A well-planned layout can increase sales and customer satisfaction by making it easier for customers to find what they need and encouraging impulse purchases. A poorly designed layout, on the other hand, can lead to customer frustration, lower sales, and decreased profitability. Therefore, careful consideration and planning of super market layout design is essential for a grocery store’s success. Lets understand the science behind a grocery store layout and how its effects the psychology of buyer:

1. Focal Point & VM:

Visual merchandising involves using visual elements such as signage, product placement, lighting, and color to create an attractive and engaging environment. A visually appealing store is more likely to catch the eye of passersby and encourage them to come inside. For example, well-designed window displays can create curiosity and draw customers inside the store.

Creating a focal point involves highlighting a specific area or product in the store to draw attention and create interest. This can be done through signage, lighting, or product placement. For example, placing a striking display of new or popular products in a prominent location can create interest and encourage customers to explore the store further.

2. Display: Eye Level/ FIFO Display:

Eye level displays are items that are placed at the customer’s eye level. This is considered prime real estate in the store, as it is the most visible and easily accessible location. Products placed at eye level tend to sell better than those placed higher or lower, as they are more likely to catch the customer’s attention.

FIFO displays, on the other hand, are products that are arranged in such a way that the oldest products are used or sold first. This ensures that products are always fresh and minimizes the risk of waste or spoilage. FIFO displays are especially important for perishable items such as dairy, meat, and produce.

3. In-Store Technology:

In-store technology is becoming increasingly important in grocery store design layout, providing a range of benefits for both retailers and customers. Here are a few examples of in-store technology commonly used in grocery stores:

  • a. Self-checkout systems: These allow customers to scan and pay for their items without the need for a cashier, reducing wait times and improving the shopping experience.
  • b. Electronic shelf labels: These display product information and pricing in real-time, making it easier for retailers to update prices and promotions and reducing the need for manual labor.
  • c. Mobile apps: These can be used to provide customers with in-store maps, personalized offers, and loyalty rewards, improving the shopping experience and increasing customer engagement.
  • d. Smart carts: These are equipped with technology that allows customers to scan items as they shop, making checkout faster and more convenient.
  • e. AI-powered cameras: These can be used to monitor inventory levels, detect out-of-stock items, and analyze customer behavior, helping retailers optimize their store layouts and improve inventory management.

In summary, in-store technology is a growing trend in grocery store design layout plan, offering a range of benefits for both retailers and customers. By leveraging technology, retailers can improve the shopping experience, reduce costs, and increase customer satisfaction.

4. Lights for vibes:

In-store lighting is a crucial element in creating an inviting and pleasant shopping environment. The use of warm, soft lighting can create a cozy atmosphere, while bright and vibrant lighting can create energy and excitement. Effective lighting can enhance the overall supermarket design plan and improve the customer experience.

5. Layout Type and its effect on sales:

There are several layout types used in grocery shops, each with its own advantages and disadvantages. Listing down few types of layout:

  • a. Grid layout: This features supermarket aisle layout of shelving arranged in a grid-like pattern, allowing for easy navigation and efficient use of space.

  • b. Racetrack layout: This layout features a circular path around the store, with aisles branching off the main path. This can create a sense of exploration and encourage customers to explore more of the store.

  • c. Free-flow layout: This layout features a more open supermarket floor plan with dimensions, displays and product placement guiding customers through the store. This can create a more engaging and visually interesting shopping experience.

  • d. Fixed Path Layout: In a grocery store with a fixed path layout, the aisles and shelves are arranged in a predetermined order. The layout is designed to guide customers through the store in a specific way, often starting with fresh produce and ending with the checkout.

  • e. Hybrid layout:This layout combines elements of multiple layouts to create a unique grocery shopping behaviour and experience that meets the needs of a specific store and its customers.

There are several grocery layout design types used in supermarkets, each with its own strengths and weaknesses. The choice of layout should depend on the specific needs of the store and its customers.

6. Data-driven plonogram:

Data-driven planogram planning is a process that uses data analysis to optimize the placement of products in a store. By analyzing customer behavior, sales data, and other factors, retailers can create a planogram that maximizes sales and customer satisfaction. This approach can lead to increased efficiency and profitability in the store.

How YRC Can Help To Design Supermarket Layout?

1. Supermarket Layout Strategy: Designing a successful grocery store layout also called kirana store layout, requires a well-defined strategy that takes into account numerous factors, such as the requirements of the target group, brand positioning, competitors’ grocery layout gaps, convenience of shoppers, reduction of pilferage, positioning of high value goods, reduction of manpower costs, special product categories, focal point, store facade, and visibility. YRC experts prioritize giving shoppers a convenient and digitally enhanced experience to ensure that they keep coming back to the store.

2. Supermarket Functional Layout design & Conceptualization: When it comes to designing a successful grocery store and developing supermarket design concept, there are over 300+ parameters that need to be taken into consideration. These parameters are grouped into major clusters, such as security and safety, convenience of shoppers and staff, cross-promotion of categories, focal points and memory hooks, flow of goods and walk-in shoppers, ease of cleanliness, COVID precautions, and emergency situation handling.

YRC supermarket layout design experts understand the importance of considering all these parameters while designing a functional and efficient super market floor plan, grocery store map layouts, and grocery store layout design. Overall, YRC’s attention to these crucial parameters ensures that their clients receive a highly optimized and functional grocery store layout design that can help drive success and profitability.

3. Grocery shop interior design: After finalizing the functional layout, focus shifts to store aesthetics. Brand positioning and target customer group are primary considerations for interior design

YRC Interior Design Experts work on the following scope:

1. Furniture/ Fixture Layout
2. HVAC Layout
3. Plumbing Layout
4. Electrical Layout
5. Civil Layout
6. Interior Grocery Design Layout
7. 3D designs

4. Furniture & Fixtures Finalization: Designing a grocery store floor plan requires the collaboration of YRC Supermarket Business Experts and YRC store design experts to ensure that each product category is stored in the appropriate racking system for optimal storage conditions. This necessitates a fusion of business and design knowledge to develop a grocery design layout, emphasizing the importance of collaboration between the two fields in furniture and fixture planning.

5. Tech Enabled Store Design Consulting: To optimize customer experience and operational efficiency in grocery store layout design, it is crucial to consider incorporating technological advancements. Here are some examples of such advancements:

  • Electronic Shelf Labels: These displays convey information about products, pricing, and promotions electronically, mitigating the need for manual updates.
  • Mobile Apps: Grocery stores can develop mobile apps that allow customers to create shopping lists, view tailored promotions, and navigate the store using indoor mapping technology.
  • Self-Checkout Systems: Automated checkout systems reduce wait times and augment efficiency during peak hours.
  • Smart Carts and Baskets: Carts and baskets embedded with technology provide customers with product information, promotions, and personalized recommendations.
  • Beacons: Bluetooth-enabled devices that interact with customers’ smartphones, beacons offer location-specific offers and suggestions to customers as they move throughout the store.
  • Omnichannel Systems such as Buy Online Pickup In-Store or Buy In-Store delivery at home require special consideration for home deliveries and customer pick-up. It is crucial to plan ahead, even if the implementation is not immediate.

YRC’s team of experts assesses the most appropriate technology to integrate with your grocery store and assists in identifying suitable partners to execute these implementations.

To conclude, YRC’s grocery consultants have played a pivotal role in assisting countless grocery brands in achieving their goal of launching thriving stores through their professional layout designing services. YRC’s supermarket consultants are renowned for their ability to assist their clients in developing latest supermarket design trends that outshine competitors in an industry characterized by intense competition. If you’re considering launching your own grocery store contact our experts to explore YRC’s supermarket layout designing services and create a long-term business that is optimized for success.

Few Reference Photos of Supermarket Store Layouts and Grocery Shop Interior Design Ideas:

Frozen Section:

Salad Station:

Wide Isle for Free Shopping:

Fresh Guacamole Counter:

Juicery Station:

Fresh Meat:

Special Category:

Homeware Section:

In-Store Cafe:

Bakery Section:


What is the objective of supermarket layout

A successful supermarket layout design shall help to achieve 04 major objectives:

  1. Increase Sales (Promote Cross-selling/ Up-selling/ Impulse Buying)
  2. Reduce Pilferage
  3. Easy replenishment
  4. Enhance Customer Experience
How to design a supermarket layout/ grocery store layout

As per YRC supermarket design consultants, there is a 10 steps process to design an efficient and optimized grocery store layout as follows:

  1. Competitor Research
  2. Finalization of Business Model
  3. Brand Positioning
  4. Product Category Finalization
  5. Target Group Research/ Catchment Research
  6. Business Plan – Budgeting
  7. Functional Layout / Layout Map
  8. Store Interior Layout
  9. Emergency Evacuation Plan
  10. 3D retail store design & Finalization


To know more, get it touch with YRC Supermarket design experts today.

What is the typical layout of a grocery store?

A layout of the supermarket differntiates it from being an go-to shopping destination or just another store nearby. Typical layout of supermarket are Grid Style Layouts allowing easy navigation for shoppers and efficient use of space. Though there are various layout types which can be considered as per the product categories and size of the store. YRC Experts recommends to initially work on the supermarket functional layout design & conceptualization before finalization of interior design layout.

Things to consider while designing grocery store layout strategy?

A well-defined strategy is crucial for designing a successful supermarket layout. To achieve this, several factors must be considered, including the needs and preferences of the target customer base, the desired brand positioning, competitor layout gaps, convenience for shoppers, pilferage reduction, high-value goods positioning, reduction of manpower costs, positioning of special product categories, focal point, store façade, visibility, and other critical factors.

How can I improve my supermarket layout?

Improving a supermarket layout requires careful consideration of over 300 parameters, grouped into major clusters such as security and safety, convenience of shoppers and staff, cross-promotion of categories, focal points and memory hooks, flow of goods and walk-in shoppers, ease of cleanliness, COVID precautions, and emergency situation handling.

YRC supermarket layout design experts take into account all these parameters when designing a grocery store layout. By doing so, they ensure that the supermarket is optimized for both customers and staff. This approach can ultimately improve the shopping experience and drive sales.

How to do electrical lighting layout of supermarket?

Designing an electrical lighting layout for a supermarket involves several steps:

  1. Determine lighting requirements based on store size, layout, and merchandise
  2. Choose energy-efficient and long-lasting LED lighting fixtures
  3. Strategically place fixtures for even illumination throughout the store
  4. Create a lighting plan that details the placement and purpose of each fixture
  5. Consider lighting controls such as occupancy sensors or timers to save energy
  6. Work with a licensed electrician for safe installation in compliance with building codes and regulations.

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    We work only for Visionaries.


    The idea of having Ecommerce Consultants on-board from the beginning itself points towards reducing the involvement of the promoters in daily operations. Ecommerce Businesses willing to be a brand reaping profits & sustaining the competition must ensure that most of their processes should be automated. The more the manual intervention, the more would be the errors.

    In Ecommerce business, you get only 1 chance to impress the customer & if you mess up there, you lose the customer for long.

    Process automation in respect to all the activities pertaining to customers from order receiving to order fulfilment is a must for a seamless experience for the customers.

    Task Management is another grey area where most deadlines fail as 90% of the tasks are assigned manually & are forgotten, unheard, misunderstood or mistaken.

    YRC Team of Ecommerce Management Consultants helps to make maximum of the processes system-driven to ensure minimalistic manual intervention.


    No matter how good your product is, the customer would know only if it looks good.

    Photography includes the following steps:

    • Cataloguing your products
    • Cataloguing your images
    • Backup your images (A few cloud storage solutions include Dropbox, Google Drive, Bitcasa, Apple’s Cloud Storage etc.)
    • Choose the right camera & lens (You may also outsource the photography to a third party agency)


    Digital Marketing includes SEO & SMM. SEO i.e. Search Engine Optimization includes activities like back-linking, meta tags, blog-writing etc. to ensure your website ranks on the 1st page on Google Search.

    Next comes SMM i.e. “Social Media Marketing” which as the name suggests including promoting your products on all the social media sites, email marketing, influencer marketing & several other BTL activities.

    These activities are going to be recurring & would decide the traffic on the website, the conversions, whether the right target market is tapped, the likes, the views, the orders, the reviews & much more. YRCs Ecommerce Consultants create a budget for digital marketing right from pre-launch to launch & for each month thereafter.

    Building digital marketing strategies in coordination with the agency, selecting them to signing them off would be the role of YRC.

    This ensures seamless coordination, detailed interactions & desired execution as it is always advisable to work with a single agency than multiple of them.


    Selection of the right software for smooth functioning of back-end operations right from production to webstore display would be suggested and integrated by YRC Team.

    YRC’s Team defines SOPs of Product Movement, maps it with the locations & people. They then create a blueprint of all the features required in the software & help in shortlisting & selection.

    IT Integration involves connecting your offline inventories with real-time online webstore so when a sale occurs, inventories get deducted real time across offline as well as online platforms.

    This helps in accurate inventory management, maintaining the MOQs, re-order levels & achieving the optimum inventory levels.

    Some popular software include unicommerce, viniculum for your front-end website management & Genisys for your entire back-end Purchase, Production, Accounting, Invoicing etc. management.


    • How many cities or countries you wish to sell in?
    • Where should your Warehouse be located?
    • Should you have one warehouse in each country or city?
    • Should you be having your own delivery team in your base city?
    • Would the 3rd party vendors be reliable? What happens when they lose or misplace your product during delivery?
    • How should I manage the logistics if my goods are coming from different countries?
    • How should the goods be stored and barcoded?
    • How much space do I require for warehouse?
    • I am sure several such questions must be haunting you while you think of starting your own fashion ecommerce brand.


    At YRC, our warehousing and logistics experts can help you devise a strategy for all of the above mentioned queries and much more.

    We design the layout of the Warehouse considering the inward, goods processing, software entry, barcoding, outward, goods return, scrap storage, goods stacking & much more.

    Logistics route plan is devised considering the manufacturer to your warehouse and from there to last mile delivery locations.


    This Step involves 03 distinct parts:

    Part 1: Choosing the right Platform:

    From several platforms available in the market right from Shopify to magento, woocommerce, prestoshop, wordpress etc. you must choose the one that fits best for your business

    Part 2: UX Designing:

    “UX” denotes User Experience, which if put in simple language is building the functional requirements of the website.

    UX Designing includes designing the features required in the website, customer journey map, website features, the browsing features, navigation features, ecommerce order management process flow, checkout cart features, catalogue management, ecommerce payment system, cross selling features & much more.

    “As per statistics, 68% of the customers abandon the carts before payment”

    An interesting UX ensures the customer sticks on to the website for a longer time.

    Part 3: UI Designing:

    UI stands for User Interface, which means designing the look and feel of the website. UI includes using the right colours, elements and the entire aesthetics of the website.

    A good User Interface ensures the user completes the task that he has come for. It navigates the user through the journey of the brand in the simplest but most effective way.

    The UX designer maps out the bare bones of the user journey; the UI designer then fills it in with visual and interactive elements.

    If User experience is the bare bone, user interface wraps it up with an attractive cape.

    At YRC, our team if experts can help you develop the entire User Journey to ensure it is engaging!


    This step follows the “Designing” Phase, whether you have an in-house design team, freelance designers or an outsourced design company. It is one of the most exciting phases, as here you see your designs turning into products & your ideas turning into reality.

    In most start-up cases, production is outsourced i.e. brands tie-up with the established manufacturers/ job-workers to get their products manufactured.

    Sampling involves multiple 04 Stages, Fit-Sample, Prototype Sample, Pre-Production Sample & the Production Sample.

    Prototype Sample is the first sample provided to the buyer. It can be in any fabric/ colour. This sample is just to understand whether the product design looks equally great in reality.

    Fit Sample, as the name suggests is prepared to check the fit of the garment i.e. the various sizes, length, width etc.

    Pre-production is made by the actual production line. Here the stitching quality and other aspects related to manufacturing are checked. This is the last stage where rejection can be accepted.

    Production Sample is made before the production which is the replica of what is going to be finally produced.

    Once you are through with all this, you are good to go ahead & get your goods manufactured.


    Product Designing or Sourcing is the heart of the Ecommerce Fashion Brand.

    Product Designing / Sourcing can be done in several ways, as follows:

    • In-house Design Team
    • Freelance Designers
    • Outsourced Design Team
    • Ready Product Sourcing (From Manufacturer or Wholesaler)

    At YRC, we evaluate your business strategy & business model to arrive at the decision, which of the above ways would be best-fit for your business. In certain cases, product sourcing may be a combination of the above.

    These are the people who are going to build your brand! Whether they are the designers or merchandiser, your brand look is going to be in their hands.

    If you are designing each garment from the scratch, the sourcing would play crucial role in developing design identity of your brand.

    Sourcing includes fabric, trims, lining & all the raw material required to build the garment.


    Branding is the “Look of the Brand”, right from logo to tagline, the colours used, the brand story, the brand communications on social media, the packaging & all the other aspects which speak directly or indirectly to the customers. Branding constitutes the look & feel of the brand & hence must be thoughtfully planned to match with the product that we are selling.

    Branding must appeal to our target audience. Example : A golden colour logo depicting finesse, art, richness, premium, however beautiful it may be individually cannot go with a brand selling affordable kids wear products. So, your logo must be in-line with your brand positioning, whether you are an expensive brand or a luxury brand or a value for money brand, it must be depicted from your “Branding”.

    It is an integral part to attract the target audience.


    Organogram is the “HR Blueprint” of the business which is created at the onset, to map out the team required across each function at various stages of the business. At the launch, only key people need to be got on board to ensure the project gets started & at this stage, all of them need to multi-task. Similarly, certain financial as well as operational goals are set for addition of the further team. Example, for the operations team, we hire 1 operations manager during the pre-launch phase & we add 1 more only when the business kicks-off & we reach a volume of selling more than 1000 pcs/ month or a turnover of more than 0.1 million USD.

    SOPs are Standard Operating Procedures, a bible to run the entire organization right from Sales, Purchase, HR, Order receiving to Order fulfilment, Inventory Management, Accounts, Warehouse, Logistics, Supply Chain, Production & all the other relevant functions for the business. Business must be organized from its first day of operations; only then the tasks can be delegated.

    At YRC, we design the organization structure, the processes, and approximate time taken to execute each process, job profile of every member within the organization, their KRAs, KPIs & the Reporting Structure.


    Critical Pathway Analysis (CPA), is a project management technique which cannot be overlooked while launching an ecommerce fashion brand. Brand launch process is cumbersome with multiple inter-dependent & time-bound tasks involved, which need to be tracked to ensure the project remains on track.

    CPA outlines key tasks across the project, their turnaround time (TAT) & the dependencies of tasks upon each other. It identifies the sequence of tasks, their interdependent steps from inception to completion, their criticalities, and their dates of onset, target dates of completion along with the key responsible person for the respective activities. Critical Pathway helps in understanding the unimportant & not urgent tasks which may jeopardize the execution of the project because of an unexpected snag! It also maps out the potential bottlenecks which might be posed because of the dependencies of tasks upon each other & cases where the next task cannot be commenced before the completion of the previous one.

    CPA detects the minimum & the maximum time involvement of a particular individual or team to execute the task, thereby arriving at the overall deadlines associated with the project.

    At Your Retail Coach, we design the Critical Pathway & review it periodically to ensure the project is on track & the progress is measurable.


    Business Strategy includes the vision, mission, goals, business model, business plan & strategy for all the functions within the organization.

    Business Strategy is a well-defined plan that outlines who, what, where, why, how & when for the company; for example, who would be the target market, how to attract the target audience, when to launch new products, where to operate from, how to handle competitors, what would be the USP, what would be long term goal of the organization & several other answers to the 5Ws of Strategy.

    Business Strategy aligns the organization towards a common goal. Business SWOT helps company to identify & overcome their weaknesses & focus to sharpen the strengths. Business strategy forecasts future risks and helps business in building skillsets to overcome the potential threats.

    YRC’s Business Plan focuses on creating a “Blueprint” of the business, thereby deriving the feasibility of the concept & gauge whether the opportunity is lucrative to invest time, energy & effort. Business Plan creates cash flow understanding i.e. building inflow & outflow cash projections from Week zero to week 60 i.e. 05 year projection. Business Plan calculates the capital investment, operating costs, one-time costs, recurring costs & all the other numbers relevant to obtain the breakeven sales, return on investment, return on capital, internal rate of return & several other ratios. Business Plan is also one of the important requirements if you are targeting the “Investor Route”. Fund raising becomes extremely transparent & channelized. With business plan panned out clearly, the business will know until what point must it be stretched & where to stop, which reduces the probability of unplanned investments.


    Starting the concept of Ecommerce Fashion brand with Market Research ensures we get detailed understanding of the industry & this research report also acts as a social confirmation for your concept. Market Research helps in understanding the target locations, their population, potential online buyers for your product, competitors for each category, and top selling products of the competitors, competitors’ price range, offers & their responses & much more. Market Research helps in thorough understanding of your brand position as compared to our competitors. It helps in identifying gaps in the market, in your category along with the scope of the said product in the desired market. This will help in validation of your concept & prevents you from making the same mistakes as your fellow brands, eventually saving your time, energy & efforts. This phase is also a make or a break phase, as the market research study may at-times come up with some eye-popping numbers & statistics which might compel you to re-think on your product or category that you are planning to sell or alter your entire concept itself!! Market Research Reports analyse the competitors’ webstore for their traffic, conversion & sales. This is extremely valuable information to derive our inventory budgets & projections, which takes us to our next phase.