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Private Label Brand Consulting

Private Label Brand Consulting

Trends are ever-evolving, and so is consumer behaviour. In the growing age of the digital marketing space, private retailers need to focus on their brand strategy to boost their sales. But the traditional view that is being carried out in the market till now is that most of the customers are quality driven. This has given a great reliance to the private label brands, which have mostly a product-driven approach. With the growing advancement in technology and the market pushing towards digital marketing, customers’ reliance on product quality is declining day by day. This has again shifted the attention of the consumers to the private brands where the approach is product and cost-driven.

The private label brand creates a win-win situation by creating cost leadership. This kind of market has a wide variety of options and focuses on the main root of the market: the bargaining option provided in private retailing easily. Consumer perception of such lifestyle patterns has helped evolve the private label brands in 2021, bringing the trend to the market again. With the consumer’s willingness to try new brands, private label sales are poised to accelerate again in 2021. The whole stream of the constrained and the insulated consumers have shifted on to the private labels to try more innovative options and have a wide range of options in all the products.

What is a Private Label Brand?

Before discussing anything about the private labels, it is crucial to first know the concept! A private label product is a third-party manufactured product made on a contract and sold under another brand party name. Going into the specifications that go on the product’s label, i.e. what is used in it, how it is packaged, and then paying on to how it is produced and delivered to the stores, everything comes under private label brand consulting.

The main quality of the private labelling, which is outsourcing the manufacturing to the third party, is an important part as the contracting party should be specialised to avoid cannibalisation in the market and both the parties can contract without stealing each other’s market share. Private labels can be extremely beneficial for the bigger company with a dominant share in the market and having the sale of the product categories, which grabs more consumer recognition.

The main requirement with the private brands is to meet all the global market standards and be of high quality to stand out in the market. This can be done by performing audits and inspections, monitoring the products’ quality and hygiene. Nowadays, the use of private label brand consulting services is being used by small companies too who strive for their business growth. Small companies mainly focus on their advertising strategies to stand out in the growing competitive market day by day. This approach was developed for the lower-cost alternative branding to compete with the existing national brands already in the market. This is attained by optimising the production according to the consumer demand and reducing the advertising cost.

Benefits of Using Private Label Brand

Focusing Brand Loyalty

Nowadays, with high-quality products, private label products have made a good name for themselves among the national brand products. The reputation that the private brands have made led to an improving consumer brand loyalty. Consumers nowadays know where they’ll get the best quality products among the hustle of big brand companies.

Providing Market Stability

Thanks to the lower pricing points, the private label brands have overcome the fear of the market downturns that affect the big brands due to their pricing policy. In addition, the affordability and the quality of the private labels have made them stable to the mark that they enjoy steady sales. This reduces the chance of retailers freezing the orders in the downturns of the market.

Minimal Operating costs

The high demand and low manufacturing cost of the private label items have made the brand strategy of the products easy by completely scraping off the advertisement stage for the marketing of the products to fly off the shelves. The retailers and the manufacturers both benefit from this approach.

Cutting branding cost

Everybody knows how expensive and time-consuming branding could be. Private Label Branding cuts the manufacturer’s cost for branding the products as the retailers do this work. The packaging, labelling, and branding cost are borne by the retailers who source the products from the manufacturers benefitting both the parties from the production cost and the advertisement cost respectively.

Brand value extraction

The sale of the product in such a concept depends on the brand value of the retailer itself. The demand for the product categories provided in the store by the retailers depends on the market strategies and the hidden strength of the brand. The manufacturer’s face and value don’t play a role in such a picture.

Direct chain to customers

With direct contact with the customers and also full control over the product, the retailers can get direct feedback from the customers which they can incorporate in the product and the branding. This reduces the load in the supply change leading to smooth communication with the end receiver.

Hidden monopoly

This process acts as a hidden monopoly for each retailer as he will have his own branded product in his store which will not be available at any other store. This indirectly leads to an increase in the sales of other products available at the store as well as creates a virtual monopoly of the store.

A lot of consumers have shifted to try new products in the market during the Covid-19 crisis, giving the private label brands a boost in the global market. This switching was, on the one hand, because of the availability issues and on the other hand, due to the sudden spikes in the demand. When asked by the consumers about this switch towards the private labels, the first and foremost reason was the pricing and secondly, the lack of availability of their choice of national products. For the retailers that set an example for bold aspirations and who easily overcome the capability gaps, private labels can soon take a boost in the market and become powerhouse brands.

How YRC can help you with its Private Label Brand Consulting services

Are you wondering about how to convert yours into a private label brand? Confused about the aspects and legal issues related to it? Then, YRC is there to help you with parameters related to private label brand consulting.

With years of experience, Your Retail Coach is a leading consultancy agency which deals with private labelling consulting services. We have a team of experts that can assist you in every step and guide you in the right direction. So Contact Your Retail Coach today if you are interested in Private Label Brand Consulting services.

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We work only for Visionaries.


The idea of having Ecommerce Consultants on-board from the beginning itself points towards reducing the involvement of the promoters in daily operations. Ecommerce Businesses willing to be a brand reaping profits & sustaining the competition must ensure that most of their processes should be automated. The more the manual intervention, the more would be the errors.

In Ecommerce business, you get only 1 chance to impress the customer & if you mess up there, you lose the customer for long.

Process automation in respect to all the activities pertaining to customers from order receiving to order fulfilment is a must for a seamless experience for the customers.

Task Management is another grey area where most deadlines fail as 90% of the tasks are assigned manually & are forgotten, unheard, misunderstood or mistaken.

YRC Team of Ecommerce Management Consultants helps to make maximum of the processes system-driven to ensure minimalistic manual intervention.


No matter how good your product is, the customer would know only if it looks good.

Photography includes the following steps:

  • Cataloguing your products
  • Cataloguing your images
  • Backup your images (A few cloud storage solutions include Dropbox, Google Drive, Bitcasa, Apple’s Cloud Storage etc.)
  • Choose the right camera & lens (You may also outsource the photography to a third party agency)


Digital Marketing includes SEO & SMM. SEO i.e. Search Engine Optimization includes activities like back-linking, meta tags, blog-writing etc. to ensure your website ranks on the 1st page on Google Search.

Next comes SMM i.e. “Social Media Marketing” which as the name suggests including promoting your products on all the social media sites, email marketing, influencer marketing & several other BTL activities.

These activities are going to be recurring & would decide the traffic on the website, the conversions, whether the right target market is tapped, the likes, the views, the orders, the reviews & much more. YRCs Ecommerce Consultants create a budget for digital marketing right from pre-launch to launch & for each month thereafter.

Building digital marketing strategies in coordination with the agency, selecting them to signing them off would be the role of YRC.

This ensures seamless coordination, detailed interactions & desired execution as it is always advisable to work with a single agency than multiple of them.


Selection of the right software for smooth functioning of back-end operations right from production to webstore display would be suggested and integrated by YRC Team.

YRC’s Team defines SOPs of Product Movement, maps it with the locations & people. They then create a blueprint of all the features required in the software & help in shortlisting & selection.

IT Integration involves connecting your offline inventories with real-time online webstore so when a sale occurs, inventories get deducted real time across offline as well as online platforms.

This helps in accurate inventory management, maintaining the MOQs, re-order levels & achieving the optimum inventory levels.

Some popular software include unicommerce, viniculum for your front-end website management & Genisys for your entire back-end Purchase, Production, Accounting, Invoicing etc. management.


  • How many cities or countries you wish to sell in?
  • Where should your Warehouse be located?
  • Should you have one warehouse in each country or city?
  • Should you be having your own delivery team in your base city?
  • Would the 3rd party vendors be reliable? What happens when they lose or misplace your product during delivery?
  • How should I manage the logistics if my goods are coming from different countries?
  • How should the goods be stored and barcoded?
  • How much space do I require for warehouse?
  • I am sure several such questions must be haunting you while you think of starting your own fashion ecommerce brand.


At YRC, our warehousing and logistics experts can help you devise a strategy for all of the above mentioned queries and much more.

We design the layout of the Warehouse considering the inward, goods processing, software entry, barcoding, outward, goods return, scrap storage, goods stacking & much more.

Logistics route plan is devised considering the manufacturer to your warehouse and from there to last mile delivery locations.


This Step involves 03 distinct parts:

Part 1: Choosing the right Platform:

From several platforms available in the market right from Shopify to magento, woocommerce, prestoshop, wordpress etc. you must choose the one that fits best for your business

Part 2: UX Designing:

“UX” denotes User Experience, which if put in simple language is building the functional requirements of the website.

UX Designing includes designing the features required in the website, customer journey map, website features, the browsing features, navigation features, ecommerce order management process flow, checkout cart features, catalogue management, ecommerce payment system, cross selling features & much more.

“As per statistics, 68% of the customers abandon the carts before payment”

An interesting UX ensures the customer sticks on to the website for a longer time.

Part 3: UI Designing:

UI stands for User Interface, which means designing the look and feel of the website. UI includes using the right colours, elements and the entire aesthetics of the website.

A good User Interface ensures the user completes the task that he has come for. It navigates the user through the journey of the brand in the simplest but most effective way.

The UX designer maps out the bare bones of the user journey; the UI designer then fills it in with visual and interactive elements.

If User experience is the bare bone, user interface wraps it up with an attractive cape.

At YRC, our team if experts can help you develop the entire User Journey to ensure it is engaging!


This step follows the “Designing” Phase, whether you have an in-house design team, freelance designers or an outsourced design company. It is one of the most exciting phases, as here you see your designs turning into products & your ideas turning into reality.

In most start-up cases, production is outsourced i.e. brands tie-up with the established manufacturers/ job-workers to get their products manufactured.

Sampling involves multiple 04 Stages, Fit-Sample, Prototype Sample, Pre-Production Sample & the Production Sample.

Prototype Sample is the first sample provided to the buyer. It can be in any fabric/ colour. This sample is just to understand whether the product design looks equally great in reality.

Fit Sample, as the name suggests is prepared to check the fit of the garment i.e. the various sizes, length, width etc.

Pre-production is made by the actual production line. Here the stitching quality and other aspects related to manufacturing are checked. This is the last stage where rejection can be accepted.

Production Sample is made before the production which is the replica of what is going to be finally produced.

Once you are through with all this, you are good to go ahead & get your goods manufactured.


Product Designing or Sourcing is the heart of the Ecommerce Fashion Brand.

Product Designing / Sourcing can be done in several ways, as follows:

  • In-house Design Team
  • Freelance Designers
  • Outsourced Design Team
  • Ready Product Sourcing (From Manufacturer or Wholesaler)

At YRC, we evaluate your business strategy & business model to arrive at the decision, which of the above ways would be best-fit for your business. In certain cases, product sourcing may be a combination of the above.

These are the people who are going to build your brand! Whether they are the designers or merchandiser, your brand look is going to be in their hands.

If you are designing each garment from the scratch, the sourcing would play crucial role in developing design identity of your brand.

Sourcing includes fabric, trims, lining & all the raw material required to build the garment.


Branding is the “Look of the Brand”, right from logo to tagline, the colours used, the brand story, the brand communications on social media, the packaging & all the other aspects which speak directly or indirectly to the customers. Branding constitutes the look & feel of the brand & hence must be thoughtfully planned to match with the product that we are selling.

Branding must appeal to our target audience. Example : A golden colour logo depicting finesse, art, richness, premium, however beautiful it may be individually cannot go with a brand selling affordable kids wear products. So, your logo must be in-line with your brand positioning, whether you are an expensive brand or a luxury brand or a value for money brand, it must be depicted from your “Branding”.

It is an integral part to attract the target audience.


Organogram is the “HR Blueprint” of the business which is created at the onset, to map out the team required across each function at various stages of the business. At the launch, only key people need to be got on board to ensure the project gets started & at this stage, all of them need to multi-task. Similarly, certain financial as well as operational goals are set for addition of the further team. Example, for the operations team, we hire 1 operations manager during the pre-launch phase & we add 1 more only when the business kicks-off & we reach a volume of selling more than 1000 pcs/ month or a turnover of more than 0.1 million USD.

SOPs are Standard Operating Procedures, a bible to run the entire organization right from Sales, Purchase, HR, Order receiving to Order fulfilment, Inventory Management, Accounts, Warehouse, Logistics, Supply Chain, Production & all the other relevant functions for the business. Business must be organized from its first day of operations; only then the tasks can be delegated.

At YRC, we design the organization structure, the processes, and approximate time taken to execute each process, job profile of every member within the organization, their KRAs, KPIs & the Reporting Structure.


Critical Pathway Analysis (CPA), is a project management technique which cannot be overlooked while launching an ecommerce fashion brand. Brand launch process is cumbersome with multiple inter-dependent & time-bound tasks involved, which need to be tracked to ensure the project remains on track.

CPA outlines key tasks across the project, their turnaround time (TAT) & the dependencies of tasks upon each other. It identifies the sequence of tasks, their interdependent steps from inception to completion, their criticalities, and their dates of onset, target dates of completion along with the key responsible person for the respective activities. Critical Pathway helps in understanding the unimportant & not urgent tasks which may jeopardize the execution of the project because of an unexpected snag! It also maps out the potential bottlenecks which might be posed because of the dependencies of tasks upon each other & cases where the next task cannot be commenced before the completion of the previous one.

CPA detects the minimum & the maximum time involvement of a particular individual or team to execute the task, thereby arriving at the overall deadlines associated with the project.

At Your Retail Coach, we design the Critical Pathway & review it periodically to ensure the project is on track & the progress is measurable.


Business Strategy includes the vision, mission, goals, business model, business plan & strategy for all the functions within the organization.

Business Strategy is a well-defined plan that outlines who, what, where, why, how & when for the company; for example, who would be the target market, how to attract the target audience, when to launch new products, where to operate from, how to handle competitors, what would be the USP, what would be long term goal of the organization & several other answers to the 5Ws of Strategy.

Business Strategy aligns the organization towards a common goal. Business SWOT helps company to identify & overcome their weaknesses & focus to sharpen the strengths. Business strategy forecasts future risks and helps business in building skillsets to overcome the potential threats.

YRC’s Business Plan focuses on creating a “Blueprint” of the business, thereby deriving the feasibility of the concept & gauge whether the opportunity is lucrative to invest time, energy & effort. Business Plan creates cash flow understanding i.e. building inflow & outflow cash projections from Week zero to week 60 i.e. 05 year projection. Business Plan calculates the capital investment, operating costs, one-time costs, recurring costs & all the other numbers relevant to obtain the breakeven sales, return on investment, return on capital, internal rate of return & several other ratios. Business Plan is also one of the important requirements if you are targeting the “Investor Route”. Fund raising becomes extremely transparent & channelized. With business plan panned out clearly, the business will know until what point must it be stretched & where to stop, which reduces the probability of unplanned investments.


Starting the concept of Ecommerce Fashion brand with Market Research ensures we get detailed understanding of the industry & this research report also acts as a social confirmation for your concept. Market Research helps in understanding the target locations, their population, potential online buyers for your product, competitors for each category, and top selling products of the competitors, competitors’ price range, offers & their responses & much more. Market Research helps in thorough understanding of your brand position as compared to our competitors. It helps in identifying gaps in the market, in your category along with the scope of the said product in the desired market. This will help in validation of your concept & prevents you from making the same mistakes as your fellow brands, eventually saving your time, energy & efforts. This phase is also a make or a break phase, as the market research study may at-times come up with some eye-popping numbers & statistics which might compel you to re-think on your product or category that you are planning to sell or alter your entire concept itself!! Market Research Reports analyse the competitors’ webstore for their traffic, conversion & sales. This is extremely valuable information to derive our inventory budgets & projections, which takes us to our next phase.