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Apparel Consulting, Fashion Brand Consulting, Clothing Retail Consultancy

FApparel Consulting, Fashion Brand Consulting, Clothing Retail Consultancy

Today’s Fashion Business Landscape

YRC maintains that the retail fashion and apparel industry is projected to grow at a CAGR of about 10% with a host of new developments driving this growth. As an experienced team of apparel consultants in the field of fashion business consulting, YRC shares its insights into the fashion retail industry here.

At the fundamental level, fashion and apparel products represent a basic human need. With the increasing global population, the demand for basic clothing, footwear, and accessories is likely to only increase with time providing a sustainable impetus to the worldwide fashion and garment industry.

Growing urbanisation in tier 2 and 3 cities has led to many fashion brands targeting diverse segments in these markets. Many fashion industry consultants often reiterate in an assuring voice that there is a steady and consistent growth in demand in these cities. In the fashion and clothing industry, a large number of big apparel retail businesses and brands have made big moves in this direction.

ECommerce continues to play a major role in the proliferation of the fashion and garment industry. Today, fashion startups can think of targeting wider geography and reaching out to target segments with higher precision. Almost all big retail fashion businesses and brands have established their online channels. Many fashion industry consultants also recommend the adoption of the omnichannel strategy.

Technology-driven improvisations are also being increasingly explored in the apparel industry.

Sustainability has emerged as a new aspect for retail fashion businesses and brands. They will need to continue to bat an eye on the trends and development in the fashion and garment industry.

Benefits with YRC

YRC helps fashion brands through market research, business plan development, and operational planning. The services include warehousing, customer experience strategies, ERP implementation, and SOP development, ensuring process-driven management and scalability for sustainable growth in the fashion industry.

Up and Coming in the Fashion Retail Industry

Why Many Fashion Industry Consulting Experts Believe Big Brands will be The Torchbearers

As fashion and clothing consulting experts, we anticipate that the renowned brands in the world of retail fashion and clothing business will be the torchbearers in the fashion and apparel industry in the coming years. With the might of their expertise and resources, these big fashion houses will quickly retain their dominance in the domestic and foreign markets. In the fashion and clothing industry, aggressive marketing tactics will be apparent. Supply chain integrations and collaborations at the international level might emerge as a powerful diversification strategy for many retail fashion and clothing businesses. The outcome of their efforts will be the learning lessons for other businesses in the fashion retail industry. Industry professionals from apparel retail industry, clothing business consulting, and fashion retail consulting firms are anticipating that independent fashion brands and retail clothing businesses are likely to take cautious and short-term stands. To better plan and execute such initiatives, the option of hiring the services of expert and experienced clothing consultants or fashion business consultants is always there.

Cautious Demand Forecasting in the Apparel Retail Industry

Even if consumer demand is on a rising trend, fashion retailers are not optimistic about it with closed eyes. This is especially true for the leading apparel business brands with chains of stores. In delivering clothing consulting services, YRC’s fashion industry consultants have witnessed many times that any estimate over the board leads to the creation of surplus inventory and stuck investments. Traditional and independent garment and clothing retail businesses will have to excogitate new ways of doing business for sustainable growth in the fashion industry.

Consumer Demand Not Going Anywhere

Irrespective of the stand adopted by fashion and clothing businesses in the fashion and apparel industry, clothing and many other products of the fashion industry constitute a fundamental need for people. As a team comprising of fashion retail consulting specialists and apparel consulting specialists, we envision that enterprises that learn how to reach out to customers and markets and complete the shopping cycle will win in the business of fashion. Consumer demand for sustainable fashion shall be on rise, but the challenge is how many fashion brands shall be able to truly adopt it without changing their brand positioning.

Focus on Customer Experience Says Veteran Clothing Consultants:

Incentivising Fashion and Clothing Retail Customers

As fashion and clothing consulting experts, we maintain that while it will not be difficult for fashion and apparel business brands to draw back customers who already love shopping, efforts will be required to entice customers with the buying power. To achieve this, the focus on customer experience must be intensified. Offers and discounts are not enough for retailers to generate more sales in the fashion industry – according to many experienced apparel consultants.

Experienced Fashion Retail Consultants Highlights the Need to Explore New Market Regions for Fashion and Clothing Retail Businesses

Many veterans in the field of fashion brand consulting and apparel industry consulting are already recommending that fashion businesses will have to diversify their local market risks. By confining themselves to one market, they would be putting their fashion retail business at risk.

Omnichannel Retailing is the way forward in the Fashion Retail Industry – opines many contemporary omnichannel fashion retail consultants.

As fashion business consulting experts, we encapsulate that what was slated to be achieved with the digitization of retail in years has now been accelerated due to changing buying behaviour of Gen Z, Gen X and Millennials. Going forward, digital commerce in fashion retail and clothing retail businesses will hold the maximum share for Gen Alpha customers. As active players in the fashion industry consulting business and apparel business consulting business, we saw evidence of this in the performance of several eCommerce marketplaces in the last one year or so.

Impact of Geopolitics on the Clothing Retail Industry: Why do many experts in fashion industry consulting recommend risk mitigation?

As the world’s largest manufacturer and exporter of textiles and footwear, China plays a big role in the global fashion industry. Clothing retail consultancy firms from the industry are making the brands cautious of this threat and working on precautionary measures to safeguard the fashion brands merchandising strategy. The fragility of geopolitics never augured well for fashion and clothing retail businesses. Any major upheaval in geopolitics could further disrupt the global production and retail supply chain management. And if that happens, many fashion brand consultants anticipate, the fashion and clothing retail businesses and markets around the world are bound to feel its heat. Anyone from the clothing industry or with experience in apparel consulting would know this and recommend diversification of risks and staying prepared with contingency measures.

Why Apparel Industry Consulting Experts Suggest Re-emphasis on the Clothing Brand Franchise Route for Fashion Brands

Being clothing franchise consultants, we expect big and independent fashion brands and businesses to shift their focus to the apparel franchise route. Fashion retailers in the clothing industry will have to cover a few extra miles to keep bringing customers and increase their brand conversion ratio and repeat buying. It is an open highway for the big brands in the fashion industry to formulate their clothing retail franchise expansion strategy. Done right, they could be doing more business than ever before. Fashion and clothing retail franchises will have to ensure that their interests are protected. Business growth & development has to be proportionately justified. The clothing retail franchise model is successful in case of multi brand clothing store franchise or in case of single category clothing stores, example: mens wear franchise, ladies wear franchise, boutique franchise, etc. As an experienced team in fashion and clothing industry consulting, YRC has observed numerous fashion brands fail in their franchising expansion endeavours due to an poorly built franchise models which does not consider the nuances of franchising. Franchise conversions are also low due to poor franchise pitch deck for clothing brands, which fails to explain the ROI, exit Clause, investment criteria and sometimes it’s too good to be true! If you are struggling on how to franchise a clothing brand ?, then get in touch with YRC Franchise Consultants to start your franchising business journey.

Expert Fashion Retail Consultants on Fashion Ecommerce: An Opportunity in Disguise for the Fashion and Clothing Industry?

E-commerce has given the big fashion brands an opportunity to revisit production and environmental concerns. Fashion E-commerce business is not only for big players. For the startups and small players in the fashion industry, there was never a better time to comprehend and realise the importance of ecommerce. As apparel consultants, we believe temporary discomforts are necessary for a secure future for businesses.

How can YRC help as a Fashion Brand Consulting Firm?

Established in 2012, YRC (Your Retail Coach) is a retail and ecommerce consulting firm. We provide omnichannel retail consulting services to fashion and clothing brands. From clothing business plan validation to fashion retail operational planning, under fashion business consulting services, offer a multitude of services in the fashion and apparel sector. In retail clothing business consulting services, we engage qualified and experienced apparel business consultants in service design and delivery.

Clients benefit from our market research as we present an insightful and comprehensive perspective of the target market as a part of our fashion retail consulting services. The benefits also extend to reading and comprehending new market regions. For example, many fashion and apparel businesses from around the world want to know more about starting and operating a clothing business. Other common queries received by our apparel business consultants are how to start a clothing business online or whether is clothing business profitable in the country’s fashion and garment industry. For many independent fashion designers and mega influencers, the question turns to how to start your own clothing brand? which we cover that too under the umbrella of our fashion brand consulting services.

In fashion consulting, YRC fashion retail consultants help clients develop competitive fashion and clothing brand business plan based on niche and UVP for long-term growth and sustainability. Working with YRC’s experienced team of fashion business consultants, clients get to foresee the commercial and financial implications of their business projects and decisions. Whether looking to start a clothing line or start a fashion brand, the relevant financial and commercial estimates shall be brought to the limelight including purchase & merchandising planning and demand forecasting.

If you are looking to start a clothing business with buying wholesale or contract manufacturing and setting up a retail-chain store model, warehousing operations are critical, wherein YRC team of fashion retail operations consultants and apparel consulting experts shall develop your apparel warehouse operation process with the warehouse layout planning and implementation support.

Keeping in mind the requirements for fashion startups or expansion phase of existing fashion brands and on-going trends in consumer behaviour, our team of clothing consultants craft CX strategies that complement the priorities of fashion and clothing retail business.

If you are looking to start your own clothing brand, as a fashion brand consulting firm, we not only preach but also help implement ERP for fashion industry, retail standard operating procedures for clothing stores and expansion by developing company-owned retail chain shops or via franchising your brand.

Our goal while consulting for clothing retail is to make the clients’ fashion and apparel store management system process-driven from the core so that they are always ready for scale and change and develop retail standard operating procedures manual (SOPs) which can be scalable and support your expansion plan for the next 05 years. In delivering fashion retail consulting services, YRC’s team of apparel and clothing consultants not only consult but also show how the implementation should take place in the form of SOP design and development. Our goal in fashion and apparel business consulting is to make the clients’ fashion and apparel business systems process-driven from the core so that they are always ready for scale and change.

Writing a Fashion Line Business Plan

A fashion line business plan is a valuable roadmap that the novice designer needs to follow when starting the clothing business. These include; the market analysis, customers, competitors, positioning strategy and financial plan. Here, the general idea is to look at the feasibility of the business, the supply of appropriate raw materials and the right marketing strategies.

This plan can also be used to improve the flow of business activities while at the same time appealing to investors due to the provided concepts for business development and expansion.

Develop a Fashion Organization with Identity

If you want to create a fashion brand, you should pay attention to the individuality and originality. Brand identity can be established by selecting your niche market, creating a unique logo and offering collections that are in line with your brand’s vision.

Starting from fabric procurement to the processes followed, each of them play a part in constructing a brand that is well received by people. Better visibility and engagement with consumers are a result of strong branding that can be complemented with social media marketing.

How to Start a Clothing Company

There is nothing as easy as starting a clothing company but it must be well designed and implemented. Firstly, you have to choose a specialization, it can be street wear, sportswear or high end clothing. Create a full-blown business plan on garments that will include several aspects of the company, including supply chain and selling.

When your designs are complete, you have the option to produce them internally or outsource the production. All these categories including online platforms, marketplaces, and physical stores are ideal for brand promotion. Retail management consultants can be useful in easing the fashion firms’ entry into the competitive market.

Writing a Business Strategy for Garments and Apparel

The key components of the garments business plan or an apparel business plan are the financial objectives, the market rivalry, and the plan of the distribution. The following aspects need to be included: The state of the market and trends, being eco-friendly, and the preferences of the clients.

Also, it is possible to set reasonable goals and objectives to determine development and improve approaches. Retail industry consulting firms can help startups and regular businesses in developing proper models that are sustainable according to the markets.

About YRC

We are a boutique retail consulting firm. For more information on our fashion retail & ecommerce consulting services or if you have any queries for our team of fashion business consultants, drop us a message and we shall get back to you.

Let’s Talk!

    FAQs

    What is the process and how can I start a clothing brand?
    To begin a clothing line, investigate your audience, design new clothes, select good fabrics, map out your plan, and produce and sell your clothes. The two key concepts which are branding and marketing are crucial when it comes to clients acquisition as well as establishing brand image.
    How to launch a clothing line?
    Designing, manufacturing, quality assurance, and marketing are the last steps that are taken to launch a clothing line. Business plan for garments is a very useful tool in fundraising and planning of several business activities. Go online or in store shelves with a concrete promotion strategy.
    What does a clothing business entail?
    A business plan for clothing business defines the target market, the available products, the price setting process, acquisition, production, marketing, and budgeting of the business. It is a guide to development and is used to attract investors or obtain a loan.
    How to start a clothing business online?
    To begin with, come up with a product line, create an e-store, find reliable suppliers and market the business online. Ensuring that you get to reach your audience most effectively apply social media, SEO, and paid ads.
    A guide on how to start a luxury clothing brand?
    Launching luxurious clothes line entails the use of high quality fabric, beautiful and elegant style and proper cutting. Create a great brand narrative, always consider the customer experience, and pay much attention to the quality of your products. Concentrate on a specific market and use expensive promotional techniques.

    Case Studies

    Raymond

    Raymond Custom Tailoring

    Clai World

    JB Group

    Kayfi

    Just Casuals

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    We work only for Visionaries.

    PROCESS AUTOMATION

    The idea of having Ecommerce Consultants on-board from the beginning itself points towards reducing the involvement of the promoters in daily operations. Ecommerce Businesses willing to be a brand reaping profits & sustaining the competition must ensure that most of their processes should be automated. The more the manual intervention, the more would be the errors.

    In Ecommerce business, you get only 1 chance to impress the customer & if you mess up there, you lose the customer for long.

    Process automation in respect to all the activities pertaining to customers from order receiving to order fulfilment is a must for a seamless experience for the customers.

    Task Management is another grey area where most deadlines fail as 90% of the tasks are assigned manually & are forgotten, unheard, misunderstood or mistaken.

    YRC Team of Ecommerce Management Consultants helps to make maximum of the processes system-driven to ensure minimalistic manual intervention.

    VIDEOGRAPHY & PHOTOGRAPHY

    No matter how good your product is, the customer would know only if it looks good.

    Photography includes the following steps:

    • Cataloguing your products
    • Cataloguing your images
    • Backup your images (A few cloud storage solutions include Dropbox, Google Drive, Bitcasa, Apple’s Cloud Storage etc.)
    • Choose the right camera & lens (You may also outsource the photography to a third party agency)

    DIGITAL MARKETING

    Digital Marketing includes SEO & SMM. SEO i.e. Search Engine Optimization includes activities like back-linking, meta tags, blog-writing etc. to ensure your website ranks on the 1st page on Google Search.

    Next comes SMM i.e. “Social Media Marketing” which as the name suggests including promoting your products on all the social media sites, email marketing, influencer marketing & several other BTL activities.

    These activities are going to be recurring & would decide the traffic on the website, the conversions, whether the right target market is tapped, the likes, the views, the orders, the reviews & much more. YRCs Ecommerce Consultants create a budget for digital marketing right from pre-launch to launch & for each month thereafter.

    Building digital marketing strategies in coordination with the agency, selecting them to signing them off would be the role of YRC.

    This ensures seamless coordination, detailed interactions & desired execution as it is always advisable to work with a single agency than multiple of them.

    IT INTEGRATION

    Selection of the right software for smooth functioning of back-end operations right from production to webstore display would be suggested and integrated by YRC Team.

    YRC’s Team defines SOPs of Product Movement, maps it with the locations & people. They then create a blueprint of all the features required in the software & help in shortlisting & selection.

    IT Integration involves connecting your offline inventories with real-time online webstore so when a sale occurs, inventories get deducted real time across offline as well as online platforms.

    This helps in accurate inventory management, maintaining the MOQs, re-order levels & achieving the optimum inventory levels.

    Some popular software include unicommerce, viniculum for your front-end website management & Genisys for your entire back-end Purchase, Production, Accounting, Invoicing etc. management.

    WAREHOUSE & LOGISTICS PLANNING

    • How many cities or countries you wish to sell in?
    • Where should your Warehouse be located?
    • Should you have one warehouse in each country or city?
    • Should you be having your own delivery team in your base city?
    • Would the 3rd party vendors be reliable? What happens when they lose or misplace your product during delivery?
    • How should I manage the logistics if my goods are coming from different countries?
    • How should the goods be stored and barcoded?
    • How much space do I require for warehouse?
    • I am sure several such questions must be haunting you while you think of starting your own fashion ecommerce brand.

     

    At YRC, our warehousing and logistics experts can help you devise a strategy for all of the above mentioned queries and much more.

    We design the layout of the Warehouse considering the inward, goods processing, software entry, barcoding, outward, goods return, scrap storage, goods stacking & much more.

    Logistics route plan is devised considering the manufacturer to your warehouse and from there to last mile delivery locations.

    UI & UX DESIGNING

    This Step involves 03 distinct parts:

    Part 1: Choosing the right Platform:

    From several platforms available in the market right from Shopify to magento, woocommerce, prestoshop, wordpress etc. you must choose the one that fits best for your business

    Part 2: UX Designing:

    “UX” denotes User Experience, which if put in simple language is building the functional requirements of the website.

    UX Designing includes designing the features required in the website, customer journey map, website features, the browsing features, navigation features, ecommerce order management process flow, checkout cart features, catalogue management, ecommerce payment system, cross selling features & much more.

    “As per statistics, 68% of the customers abandon the carts before payment”

    An interesting UX ensures the customer sticks on to the website for a longer time.

    Part 3: UI Designing:

    UI stands for User Interface, which means designing the look and feel of the website. UI includes using the right colours, elements and the entire aesthetics of the website.

    A good User Interface ensures the user completes the task that he has come for. It navigates the user through the journey of the brand in the simplest but most effective way.

    The UX designer maps out the bare bones of the user journey; the UI designer then fills it in with visual and interactive elements.

    If User experience is the bare bone, user interface wraps it up with an attractive cape.

    At YRC, our team if experts can help you develop the entire User Journey to ensure it is engaging!

    SAMPLING & PRODUCTION

    This step follows the “Designing” Phase, whether you have an in-house design team, freelance designers or an outsourced design company. It is one of the most exciting phases, as here you see your designs turning into products & your ideas turning into reality.

    In most start-up cases, production is outsourced i.e. brands tie-up with the established manufacturers/ job-workers to get their products manufactured.

    Sampling involves multiple 04 Stages, Fit-Sample, Prototype Sample, Pre-Production Sample & the Production Sample.

    Prototype Sample is the first sample provided to the buyer. It can be in any fabric/ colour. This sample is just to understand whether the product design looks equally great in reality.

    Fit Sample, as the name suggests is prepared to check the fit of the garment i.e. the various sizes, length, width etc.

    Pre-production is made by the actual production line. Here the stitching quality and other aspects related to manufacturing are checked. This is the last stage where rejection can be accepted.

    Production Sample is made before the production which is the replica of what is going to be finally produced.

    Once you are through with all this, you are good to go ahead & get your goods manufactured.

    PRODUCT DESIGNING / SOURCING

    Product Designing or Sourcing is the heart of the Ecommerce Fashion Brand.

    Product Designing / Sourcing can be done in several ways, as follows:

    • In-house Design Team
    • Freelance Designers
    • Outsourced Design Team
    • Ready Product Sourcing (From Manufacturer or Wholesaler)

    At YRC, we evaluate your business strategy & business model to arrive at the decision, which of the above ways would be best-fit for your business. In certain cases, product sourcing may be a combination of the above.

    These are the people who are going to build your brand! Whether they are the designers or merchandiser, your brand look is going to be in their hands.

    If you are designing each garment from the scratch, the sourcing would play crucial role in developing design identity of your brand.

    Sourcing includes fabric, trims, lining & all the raw material required to build the garment.

    BRANDING

    Branding is the “Look of the Brand”, right from logo to tagline, the colours used, the brand story, the brand communications on social media, the packaging & all the other aspects which speak directly or indirectly to the customers. Branding constitutes the look & feel of the brand & hence must be thoughtfully planned to match with the product that we are selling.

    Branding must appeal to our target audience. Example : A golden colour logo depicting finesse, art, richness, premium, however beautiful it may be individually cannot go with a brand selling affordable kids wear products. So, your logo must be in-line with your brand positioning, whether you are an expensive brand or a luxury brand or a value for money brand, it must be depicted from your “Branding”.

    It is an integral part to attract the target audience.

    ORGANOGRAMS & SOP’s

    Organogram is the “HR Blueprint” of the business which is created at the onset, to map out the team required across each function at various stages of the business. At the launch, only key people need to be got on board to ensure the project gets started & at this stage, all of them need to multi-task. Similarly, certain financial as well as operational goals are set for addition of the further team. Example, for the operations team, we hire 1 operations manager during the pre-launch phase & we add 1 more only when the business kicks-off & we reach a volume of selling more than 1000 pcs/ month or a turnover of more than 0.1 million USD.

    SOPs are Standard Operating Procedures, a bible to run the entire organization right from Sales, Purchase, HR, Order receiving to Order fulfilment, Inventory Management, Accounts, Warehouse, Logistics, Supply Chain, Production & all the other relevant functions for the business. Business must be organized from its first day of operations; only then the tasks can be delegated.

    At YRC, we design the organization structure, the processes, and approximate time taken to execute each process, job profile of every member within the organization, their KRAs, KPIs & the Reporting Structure.

    CRITICAL PATHWAY

    Critical Pathway Analysis (CPA), is a project management technique which cannot be overlooked while launching an ecommerce fashion brand. Brand launch process is cumbersome with multiple inter-dependent & time-bound tasks involved, which need to be tracked to ensure the project remains on track.

    CPA outlines key tasks across the project, their turnaround time (TAT) & the dependencies of tasks upon each other. It identifies the sequence of tasks, their interdependent steps from inception to completion, their criticalities, and their dates of onset, target dates of completion along with the key responsible person for the respective activities. Critical Pathway helps in understanding the unimportant & not urgent tasks which may jeopardize the execution of the project because of an unexpected snag! It also maps out the potential bottlenecks which might be posed because of the dependencies of tasks upon each other & cases where the next task cannot be commenced before the completion of the previous one.

    CPA detects the minimum & the maximum time involvement of a particular individual or team to execute the task, thereby arriving at the overall deadlines associated with the project.

    At Your Retail Coach, we design the Critical Pathway & review it periodically to ensure the project is on track & the progress is measurable.

    BUSINESS STRATEGY & BUSINESS PLAN

    Business Strategy includes the vision, mission, goals, business model, business plan & strategy for all the functions within the organization.

    Business Strategy is a well-defined plan that outlines who, what, where, why, how & when for the company; for example, who would be the target market, how to attract the target audience, when to launch new products, where to operate from, how to handle competitors, what would be the USP, what would be long term goal of the organization & several other answers to the 5Ws of Strategy.

    Business Strategy aligns the organization towards a common goal. Business SWOT helps company to identify & overcome their weaknesses & focus to sharpen the strengths. Business strategy forecasts future risks and helps business in building skillsets to overcome the potential threats.

    YRC’s Business Plan focuses on creating a “Blueprint” of the business, thereby deriving the feasibility of the concept & gauge whether the opportunity is lucrative to invest time, energy & effort. Business Plan creates cash flow understanding i.e. building inflow & outflow cash projections from Week zero to week 60 i.e. 05 year projection. Business Plan calculates the capital investment, operating costs, one-time costs, recurring costs & all the other numbers relevant to obtain the breakeven sales, return on investment, return on capital, internal rate of return & several other ratios. Business Plan is also one of the important requirements if you are targeting the “Investor Route”. Fund raising becomes extremely transparent & channelized. With business plan panned out clearly, the business will know until what point must it be stretched & where to stop, which reduces the probability of unplanned investments.

    MARKET RESEARCH

    Starting the concept of Ecommerce Fashion brand with Market Research ensures we get detailed understanding of the industry & this research report also acts as a social confirmation for your concept. Market Research helps in understanding the target locations, their population, potential online buyers for your product, competitors for each category, and top selling products of the competitors, competitors’ price range, offers & their responses & much more. Market Research helps in thorough understanding of your brand position as compared to our competitors. It helps in identifying gaps in the market, in your category along with the scope of the said product in the desired market. This will help in validation of your concept & prevents you from making the same mistakes as your fellow brands, eventually saving your time, energy & efforts. This phase is also a make or a break phase, as the market research study may at-times come up with some eye-popping numbers & statistics which might compel you to re-think on your product or category that you are planning to sell or alter your entire concept itself!! Market Research Reports analyse the competitors’ webstore for their traffic, conversion & sales. This is extremely valuable information to derive our inventory budgets & projections, which takes us to our next phase.