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What is eCommerce UX Research? Most often the terms like web design and web development are used with fire at will. In a general and broad sense, that is okay. But when we are discussing UX, the lines must be drawn. The term UX is an abbreviated version of ‘User...

What is Oracle Retail? Oracle Retail is the common umbrella name under which Oracle offers various retail applications for retail business management. It is also known as Oracle’s ERP suite for the retail industry. Oracle offers many retail IT solutions. Under Oracle...

Basics first for Beginners Before jumping into the world of business software applications, let us first cover some basics. It is not easy for beginners to differentiate between what is what. Do not get confused by the terms and languages used to describe business...

Ecommerce Competitor ResearchHow is Competitor Research Different in eCommerce? How to do it right? Competitors are one of the most influential elements in the external environment of a business enterprise. And every business enterprise is a competitor to other...

What is pricing research in eCommerce? Even a good product could get hammered in the online market space if not competitively priced. Competitive pricing reflects two things - prevailing prices charged by competitors and that customers are willing to pay these prices....

What is eCommerce Demand Research? Imagine that a businesswoman from South Africa wants to sell her beauty and personal care products in the GCC market via the eCommerce route. But she is not sure which regional market in the GCC she should target. The selected market...