What Is Mystery Shopping? People are most honest when they know they are not being observed or tested. Mystery shopping is a method of experiencing customers’ experience from customers’ perspective. In mystery shopping, this experience is staged but without the...
On 8th November, 2016, government announced the demonetization move in a surprising fashion invalidating the existing currency denominations of Rs.500 and Rs.1000. The decision came as a surprise for the general public as more than 80% of the currencies in circulation...
Today, the retail industry in India is estimated to be over INR 40 Lakh Crores and accounts to 10% of India’s GDP. According to rough estimates, the unorganised retail sector constitutes over 90% of the country’s retail industry. The unorganised...
Do we have a choice to not inhale CO2 while breathing? Do we have a choice of not having artificially ripened fruits? Do we have a choice to escape from digitization? Whether you like it or you don’t, we have all been potential targets for “BIG DATA” and it is...
Whenever we mention ‘retail stores of the future’ it may not necessarily mean customers arriving in hover cars or presence of virtual assistants inside the store. No false hopes but we are far away from such a future. But what we do expect for sure...
Millennial and Gen Z collectively form the world’s most potential and promising market segment. They primarily comprise of college and university students, office goers, working professionals, self-employed and business owners. They are almost everywhere....
