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Alcohol Retail Consulting

Alcohol Retail Consulting

The alcohol industry has been regularly receiving substantial attention as the market potential is increasing consistently over the years. The global market size of alcoholic beverages was more than 1.49 trillion U.S dollars last year and is estimated to be more than 2.2 trillion U.S dollars next year, according to the Statista Consumer Market Outlook. However, the alcohol industry is a challenging business. The beer and liquor store chains are not untouched by the effects of the pandemic, and as a result, the industry’s yearly revenue decreased by around 200 billion dollars compared to the last year. Whether you’re in the wine or beer, or any other alcoholic beverage business, the current situation will undoubtedly display enormous challenges.

Challenges Faced by the Alcohol Retail Industry

The challenge to the alcohol industry is how effectively beverages can be produced, sold in the marketplace and the customers trust in these products. Let’s take a look at some of the main challenges faced by the alcohol retail industry:

Dealing with the Government Regulations

It is an understatement to say that the alcohol retail business is a big one since approximately half of the price a consumer pays for an alcohol product is essentially government taxes and fees. Throughout the world, dealing with the regulations according to the country and states is the biggest challenge of doing business in the alcohol Retail MRP Stores industry.

You need to comply with the local laws to sell your products and excess and complicated taxation, making the business model less profitable and costly. These rules, however, vary from place to place. So, if you are operating an alcoholic retail chain, you need to run the management and finances according to that particular place only.

Changes in policies and recurring taxes with changing governments make it tough to manage the alcohol retail business. The laws may also differ according to the product. For instance, the regulations and reforms may be different for beer, and there may be a different set of regulations for whiskey. It might make you feel like you are operating with diverse countries within the same country.


The game of logistics is a crucial factor when it comes to proper distribution within time. High logistics costs lead to the higher cost prices of products. In many regions, the logistics market is still underdeveloped and highly unorganised, making it harder for the retail business to operate successfully. There is still a need for proper infrastructure, roads and networks to overcome insufficient and inefficient distribution and network channels.

An Effective Online Presence

The beer wine liquor store and the way the product is distributed and marketed have not changed in years. But with the innovations in digital platforms, various industries are going online to cope with changing consumer behaviour and reach broader markets. However, the alcohol industry is still struggling to find an online presence. It has been relatively slow on the upkeep of technology, unlike the clothing e-commerce domain or electronics, etc. Moreover, in many countries, the government law bans the sale of alcohol online, and if it is allowed, many retailers struggle to carve out an online presence.

There’s More Competition Than Ever

The debate over using cannabis and legislation allowing the sale of cannabis in various countries has undoubtedly hampered the growth of the alcoholic beverage industry. The rise in the popularity of cannabis poses a threat to the beer liquor store and the entire alcohol industry. For the alcoholic sector to remain relevant and competitive, it should focus on quite a few parameters to have the upper hand over the competitors.

How to Overcome these Challenges

Despite the ongoing challenges in the alcohol industry, it is anticipated to show beneficial gains. A few transformations can change the outlook of the whole alcohol industry. With evolving consumer spending and markets, universal and modern technology, the alcohol retail industry is to witness extensive changes in the upcoming years. However, to set up a wine shop, it is essential to overcome the following challenges:

Effective Alcohol Digital Marketing Strategy

As an industry, the effective use of digital media to drive sales is still yet to be made. The efficient and effective use of social media, proper SEO, website design, etc. Online alcohol retailers will help the industry enter a new business market and boost sales along with profit.

Customers are looking For Ethical Brands & Liquor Retail Store Chains

In current times, customers have become more conscious about the products they buy, and hence brands are expected to show ethical behaviour. Also, drinking alcohol is no longer a male-dominated market, and it’s time that you market socially inclusive products. This aspect will help you target more consumers and provide your brand with value.

Providing Other Consumer Experiences

Promoting your products and providing a unique customer experience and benefits is crucial for a successful alcohol retail business. Implementing this strategy requires an incredibly customer receptive and friendly environment for the customers. One can also sponsor festivals or sporting events to attract more footfall. By attending to an attendee`s fun experience, your business can indeed find a place in the memories of consumers.

Proper Inventory and Robust IT System

The retailer’s inventory is usually riskier than the cash in the alcohol industry. The key to a successful retail business is providing the right thing at the right place and at the right time. Therefore, making a strategy for proper inventory management and implementing it right is essential. Along with it, one also needs to look for a robust and integrated IT system which ensures ease of assessing your inventory, easy finances, taxes, and bills.

Supply Chain and D2C Marketing for Liquor Retail Store Chains

Traditionally the industry exists as a three-tier system where the producers provide the products to the distributors and wholesalers who sell to a vendor or retailer. However, nowadays, buying alcohol online is hitting the mainstream market, and the direct-to-consumer model is slowly infiltrating the alcohol industry. Various successful retail chains use online content and marketing strategies to attract the particular niche involving youth and are shifting towards selling directly for alcoholic brands. Direct to the consumer can change the whole scenario of the supply chain and slowly change the consumer behaviour.

How can “Your Retail Coach” help?

If you want to set up a wine shop or alcohol retail chain or beverage brand, you can get in touch with a YRC Expert. With years of in-hand experience in retail businesses, YRC can help you evolve as a big and trustworthy brand through standardisation. Our consultants are here to help you at every step of your alcohol retail business. With everyday increasing competition in the alcohol retail business, time demands a strategy and plan based on the anticipated trends. Our team of experts will do the expert research and planning, keeping in mind the existing & future trends of the retail alcohol market. Contact YRC Experts today to discuss your alcohol retail business challenges.

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We work only for Visionaries.


The idea of having Ecommerce Consultants on-board from the beginning itself points towards reducing the involvement of the promoters in daily operations. Ecommerce Businesses willing to be a brand reaping profits & sustaining the competition must ensure that most of their processes should be automated. The more the manual intervention, the more would be the errors.

In Ecommerce business, you get only 1 chance to impress the customer & if you mess up there, you lose the customer for long.

Process automation in respect to all the activities pertaining to customers from order receiving to order fulfilment is a must for a seamless experience for the customers.

Task Management is another grey area where most deadlines fail as 90% of the tasks are assigned manually & are forgotten, unheard, misunderstood or mistaken.

YRC Team of Ecommerce Management Consultants helps to make maximum of the processes system-driven to ensure minimalistic manual intervention.


No matter how good your product is, the customer would know only if it looks good.

Photography includes the following steps:

  • Cataloguing your products
  • Cataloguing your images
  • Backup your images (A few cloud storage solutions include Dropbox, Google Drive, Bitcasa, Apple’s Cloud Storage etc.)
  • Choose the right camera & lens (You may also outsource the photography to a third party agency)


Digital Marketing includes SEO & SMM. SEO i.e. Search Engine Optimization includes activities like back-linking, meta tags, blog-writing etc. to ensure your website ranks on the 1st page on Google Search.

Next comes SMM i.e. “Social Media Marketing” which as the name suggests including promoting your products on all the social media sites, email marketing, influencer marketing & several other BTL activities.

These activities are going to be recurring & would decide the traffic on the website, the conversions, whether the right target market is tapped, the likes, the views, the orders, the reviews & much more. YRCs Ecommerce Consultants create a budget for digital marketing right from pre-launch to launch & for each month thereafter.

Building digital marketing strategies in coordination with the agency, selecting them to signing them off would be the role of YRC.

This ensures seamless coordination, detailed interactions & desired execution as it is always advisable to work with a single agency than multiple of them.


Selection of the right software for smooth functioning of back-end operations right from production to webstore display would be suggested and integrated by YRC Team.

YRC’s Team defines SOPs of Product Movement, maps it with the locations & people. They then create a blueprint of all the features required in the software & help in shortlisting & selection.

IT Integration involves connecting your offline inventories with real-time online webstore so when a sale occurs, inventories get deducted real time across offline as well as online platforms.

This helps in accurate inventory management, maintaining the MOQs, re-order levels & achieving the optimum inventory levels.

Some popular software include unicommerce, viniculum for your front-end website management & Genisys for your entire back-end Purchase, Production, Accounting, Invoicing etc. management.


  • How many cities or countries you wish to sell in?
  • Where should your Warehouse be located?
  • Should you have one warehouse in each country or city?
  • Should you be having your own delivery team in your base city?
  • Would the 3rd party vendors be reliable? What happens when they lose or misplace your product during delivery?
  • How should I manage the logistics if my goods are coming from different countries?
  • How should the goods be stored and barcoded?
  • How much space do I require for warehouse?
  • I am sure several such questions must be haunting you while you think of starting your own fashion ecommerce brand.


At YRC, our warehousing and logistics experts can help you devise a strategy for all of the above mentioned queries and much more.

We design the layout of the Warehouse considering the inward, goods processing, software entry, barcoding, outward, goods return, scrap storage, goods stacking & much more.

Logistics route plan is devised considering the manufacturer to your warehouse and from there to last mile delivery locations.


This Step involves 03 distinct parts:

Part 1: Choosing the right Platform:

From several platforms available in the market right from Shopify to magento, woocommerce, prestoshop, wordpress etc. you must choose the one that fits best for your business

Part 2: UX Designing:

“UX” denotes User Experience, which if put in simple language is building the functional requirements of the website.

UX Designing includes designing the features required in the website, customer journey map, website features, the browsing features, navigation features, ecommerce order management process flow, checkout cart features, catalogue management, ecommerce payment system, cross selling features & much more.

“As per statistics, 68% of the customers abandon the carts before payment”

An interesting UX ensures the customer sticks on to the website for a longer time.

Part 3: UI Designing:

UI stands for User Interface, which means designing the look and feel of the website. UI includes using the right colours, elements and the entire aesthetics of the website.

A good User Interface ensures the user completes the task that he has come for. It navigates the user through the journey of the brand in the simplest but most effective way.

The UX designer maps out the bare bones of the user journey; the UI designer then fills it in with visual and interactive elements.

If User experience is the bare bone, user interface wraps it up with an attractive cape.

At YRC, our team if experts can help you develop the entire User Journey to ensure it is engaging!


This step follows the “Designing” Phase, whether you have an in-house design team, freelance designers or an outsourced design company. It is one of the most exciting phases, as here you see your designs turning into products & your ideas turning into reality.

In most start-up cases, production is outsourced i.e. brands tie-up with the established manufacturers/ job-workers to get their products manufactured.

Sampling involves multiple 04 Stages, Fit-Sample, Prototype Sample, Pre-Production Sample & the Production Sample.

Prototype Sample is the first sample provided to the buyer. It can be in any fabric/ colour. This sample is just to understand whether the product design looks equally great in reality.

Fit Sample, as the name suggests is prepared to check the fit of the garment i.e. the various sizes, length, width etc.

Pre-production is made by the actual production line. Here the stitching quality and other aspects related to manufacturing are checked. This is the last stage where rejection can be accepted.

Production Sample is made before the production which is the replica of what is going to be finally produced.

Once you are through with all this, you are good to go ahead & get your goods manufactured.


Product Designing or Sourcing is the heart of the Ecommerce Fashion Brand.

Product Designing / Sourcing can be done in several ways, as follows:

  • In-house Design Team
  • Freelance Designers
  • Outsourced Design Team
  • Ready Product Sourcing (From Manufacturer or Wholesaler)

At YRC, we evaluate your business strategy & business model to arrive at the decision, which of the above ways would be best-fit for your business. In certain cases, product sourcing may be a combination of the above.

These are the people who are going to build your brand! Whether they are the designers or merchandiser, your brand look is going to be in their hands.

If you are designing each garment from the scratch, the sourcing would play crucial role in developing design identity of your brand.

Sourcing includes fabric, trims, lining & all the raw material required to build the garment.


Branding is the “Look of the Brand”, right from logo to tagline, the colours used, the brand story, the brand communications on social media, the packaging & all the other aspects which speak directly or indirectly to the customers. Branding constitutes the look & feel of the brand & hence must be thoughtfully planned to match with the product that we are selling.

Branding must appeal to our target audience. Example : A golden colour logo depicting finesse, art, richness, premium, however beautiful it may be individually cannot go with a brand selling affordable kids wear products. So, your logo must be in-line with your brand positioning, whether you are an expensive brand or a luxury brand or a value for money brand, it must be depicted from your “Branding”.

It is an integral part to attract the target audience.


Organogram is the “HR Blueprint” of the business which is created at the onset, to map out the team required across each function at various stages of the business. At the launch, only key people need to be got on board to ensure the project gets started & at this stage, all of them need to multi-task. Similarly, certain financial as well as operational goals are set for addition of the further team. Example, for the operations team, we hire 1 operations manager during the pre-launch phase & we add 1 more only when the business kicks-off & we reach a volume of selling more than 1000 pcs/ month or a turnover of more than 0.1 million USD.

SOPs are Standard Operating Procedures, a bible to run the entire organization right from Sales, Purchase, HR, Order receiving to Order fulfilment, Inventory Management, Accounts, Warehouse, Logistics, Supply Chain, Production & all the other relevant functions for the business. Business must be organized from its first day of operations; only then the tasks can be delegated.

At YRC, we design the organization structure, the processes, and approximate time taken to execute each process, job profile of every member within the organization, their KRAs, KPIs & the Reporting Structure.


Critical Pathway Analysis (CPA), is a project management technique which cannot be overlooked while launching an ecommerce fashion brand. Brand launch process is cumbersome with multiple inter-dependent & time-bound tasks involved, which need to be tracked to ensure the project remains on track.

CPA outlines key tasks across the project, their turnaround time (TAT) & the dependencies of tasks upon each other. It identifies the sequence of tasks, their interdependent steps from inception to completion, their criticalities, and their dates of onset, target dates of completion along with the key responsible person for the respective activities. Critical Pathway helps in understanding the unimportant & not urgent tasks which may jeopardize the execution of the project because of an unexpected snag! It also maps out the potential bottlenecks which might be posed because of the dependencies of tasks upon each other & cases where the next task cannot be commenced before the completion of the previous one.

CPA detects the minimum & the maximum time involvement of a particular individual or team to execute the task, thereby arriving at the overall deadlines associated with the project.

At Your Retail Coach, we design the Critical Pathway & review it periodically to ensure the project is on track & the progress is measurable.


Business Strategy includes the vision, mission, goals, business model, business plan & strategy for all the functions within the organization.

Business Strategy is a well-defined plan that outlines who, what, where, why, how & when for the company; for example, who would be the target market, how to attract the target audience, when to launch new products, where to operate from, how to handle competitors, what would be the USP, what would be long term goal of the organization & several other answers to the 5Ws of Strategy.

Business Strategy aligns the organization towards a common goal. Business SWOT helps company to identify & overcome their weaknesses & focus to sharpen the strengths. Business strategy forecasts future risks and helps business in building skillsets to overcome the potential threats.

YRC’s Business Plan focuses on creating a “Blueprint” of the business, thereby deriving the feasibility of the concept & gauge whether the opportunity is lucrative to invest time, energy & effort. Business Plan creates cash flow understanding i.e. building inflow & outflow cash projections from Week zero to week 60 i.e. 05 year projection. Business Plan calculates the capital investment, operating costs, one-time costs, recurring costs & all the other numbers relevant to obtain the breakeven sales, return on investment, return on capital, internal rate of return & several other ratios. Business Plan is also one of the important requirements if you are targeting the “Investor Route”. Fund raising becomes extremely transparent & channelized. With business plan panned out clearly, the business will know until what point must it be stretched & where to stop, which reduces the probability of unplanned investments.


Starting the concept of Ecommerce Fashion brand with Market Research ensures we get detailed understanding of the industry & this research report also acts as a social confirmation for your concept. Market Research helps in understanding the target locations, their population, potential online buyers for your product, competitors for each category, and top selling products of the competitors, competitors’ price range, offers & their responses & much more. Market Research helps in thorough understanding of your brand position as compared to our competitors. It helps in identifying gaps in the market, in your category along with the scope of the said product in the desired market. This will help in validation of your concept & prevents you from making the same mistakes as your fellow brands, eventually saving your time, energy & efforts. This phase is also a make or a break phase, as the market research study may at-times come up with some eye-popping numbers & statistics which might compel you to re-think on your product or category that you are planning to sell or alter your entire concept itself!! Market Research Reports analyse the competitors’ webstore for their traffic, conversion & sales. This is extremely valuable information to derive our inventory budgets & projections, which takes us to our next phase.