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Why Store Layout Matters in Retail

The layout of a retail store carries several internal and external business implications.

Layout is an important physical aspect of branding efforts. It creates an opportunity to create the desired atmosphere in stores thereby helping to create brand perception and establish an emotional connection with customers. These two go a long way in customer attraction and retention. Retailers for whom branding is an important component of their business vision take layout planning seriously. If the expertise is not available internally, the option of availing layout planning services from the outside is always there.

The store layout defines a large chunk of what customers experience when they are physically present in a store. It affects the flow and navigation of customers within a store. A good layout plan allows smooth movement and makes it easier for customers to locate products. This movement factor also has operational implications. It affects the movement of employees when they are executing their back-end or front-end operations.

By focusing on product placement and visibility, retailers can encourage customers to explore more products and enhance opportunities for sales. The placement of complementary products in close proximity serves as an example here. For instance, breakfast products like cornflakes, oats, and milk could be neighbours in a departmental store. This principle applies to retail stores with extensive merchandise like grocery or departmental stores.

Layout also plays a vital role in inventory management. A good layout plan allows for proper and convenient classification of zones and shelves and easy access for stacking the shelves. The chances of misplacement or any other reason for shrinkage are also reduced when the layout is well-organised. For example, there should be sufficient space between aisles to safely stack products on the top shelves.

Store layout is something that cannot be changed too often. Without vision and planning, things can go wrong. By having a plan, room for accommodating temporary changes in merchandising can be made. This may not apply to the entirety of a store but there are circumstances when retailers have to make improvisations in their merchandising strategies. For example, in festive seasons, room to accommodate certain new product categories may have to be made by shelf-shifting of inventory.

Layout planning allows suitable incorporation of various important accessibility and navigational features. This includes the presence and visibility of signages, sufficient dimensions of the aisles, safe placement of electrical wires and AC vents, door opening/closing space, access to shopping carts, etc.

In starting online sales, brick-and-mortar retail stores also need to make up for the additional space requirements for their online order fulfilment. The processes and systems required for fulfilling online sales are different from the ones involved in traditional store-based retailing. Some of the resource requirements may overlap with the existing capabilities but many new requirements emerge. For example, a designated space is required for packaging orders and placing them for final delivery. These considerations must find a place in layout planning as doing the same can get challenging later on.

In short, a carefully planned retail store layout contributes to/helps in

  • Better branding
  • Improved customer experience, in-store shopping experience
  • Opportunity to drive more sales
  • Smooth operations, smooth movement of people and inventory
  • Organised inventory management
  • Adapt to changing merchandising requirements (demand, trend)
  • Deployment of safety and security measures
  • Establishing online sales channels

Important Considerations in Retail Store Layout Planning

Customers’ Needs and Expectations

Understanding what customers want is one of the fine-level considerations in layout planning. Sometimes even big retail brands have to localise their layout as per the prevailing demand and expectations. For example, a branded restaurant in a crowded marketplace area is likely to think along the lines of accommodating more customers as a priority. A branch of the same restaurant on a highway may think differently about its layout.

Nature of Products

The nature of the products offered has a direct bearing on layout planning. Factors like product size and weight, storing requirements, etc. affect the specifics of a layout plan. For example, the aisle space needed for moving refrigerators is much higher than the same for microwave ovens. In the same context, it would be much more difficult to move bulky items like refrigerators between floors.

Zone Classification

Creating zones is something fundamental. It keeps things organised. It is easy to operate in an organised space whether it is a store or a warehouse or an office. It is common to see this zone-based segregation of space in every big and small retail store. How zones are created in retail stores varies. For example, zone classification is usually done on the basis of function in small stores. In such stores, there may be one or two display counters manned by sales executives. In bigger stores, zones are classified on the ground of product categories. This is typical in departmental stores.

Product Placement

Product placement facilitates the shopping decisions of customers. There may be additional intentions but the essence is the same which is to make it easy for customers to spot what they need and give them a more fulfilling experience. For example, all products associated with kitchen cleaning can be grouped together on one shelf. Clearly, these considerations affect layout plans.

Entrance and Exit

The entrance and exit points of a store must not be blocked. They can be fancy or more but just not be blocking in any manner. For example, if customers’ entry is slow (say during busy hours), it creates a psychological disruption or barrier. The same holds true while exiting a store. It forms a part of the overall shopping experience for customers. In layout planning, these two important factors should be addressed.


In most stores, entry, checkout, and exit are in close proximity. This is okay only as long as the flow of traffic to or from any of these points is not crossing one another. Some customers may not even buy anything but still their movement should also be taken into consideration. There should be room for extended checkout queues in the event of any technical or other operational snag. Incorporation of safety and security measures is also an important factor here.

Motion Analysis

Motion analysis is specifically useful in restructuring store layouts. It is the study and analysis of how customers naturally move within a store. It can shed light on many relevant insights like which aisles are first chosen, which areas of the store remain most busy, the flow of movement from start to end, etc. These and other insights derived from this study help in making the necessary improvisations in the layout for delivering a better in-store shopping experience to customers.

Ratio between Empty and Occupied Space

The more spacious a store looks the better the shopping experience tends to be. Spacious stores are preferred over congested ones. Given the element of space constraint, it is challenging to achieve this objective. The way out is to establish a desired ratio between empty and occupied space in advance and follow the same in planning the rest of the layout elements.

Room for Valued-Added and Essential Facilities

Facilities in a retail store can include restrooms, waiting areas, sitting spaces, lactation rooms, etc. Different stores offer different facilities. Some of these facilities can also be a component of value propositions. The point is to plan for the strategic and spatial requirements of these facilities. Many small businesses ignore this component. They should at least consider providing some of the essential facilities within the same compound with due consideration to hygiene & maintenance and safety & security standards.

Special Attention to the Differently-Abled

Making a store suitable for access to all customers not only presents a brand in a good light but is also a very humane consideration. It should not be a part of any strategy and come naturally. The facilities or provision should also not be incomplete. At least the big and responsible retail brands should not disappoint on this parameter.

Hygiene & Maintenance

Hygiene and maintenance affect customers, employees, and brand impression making these two vital considerations in retail store layout planning. It allows for the proper establishment and better management of systems required to maintain a safe and sparkling store environment. For example, cleaning equipment must easily go through the aisles and other parts of the store. There should be proper shielding of the store from outside dust and wind. Maintaining SOPs for cleaning and maintenance operations is a must.

Safety and Security

Safety and security considerations are important in retail stores for many reasons affecting customers, employees, inventory, and overall business. Addressing the safety and security concerns at the time of layout planning helps incorporate the necessary systems from the onset. Some of the vital safety and security deliberations are listed below:

  • Maximising visibility with proper lighting, having long and open spaces, avoiding risky structures, use of mirrors, etc.
  • Installation of CCTV camera systems covering the entire store and the store compound and perimeters.
  • Development and display of SOPs to be followed in case of emergency situations
  • Installation of fire alarms and water sprinkler solutions/systems
  • First-aid kit or box, prominent display of list of emergency telephone numbers

Schedule Review

As layout planning experts, we always stress that store layout is not a fit-and-forget event. Review of existing layouts helps retailers make necessary adjustments and optimise the layout to better reflect customer and business prerogatives. It should be also seen if any new business decision or activity has any impact on the store layout.

The considerations taken up in layout planning vary from business to business. However, the objectives are more or less the same for all. Giving a top-notch in-store shopping experience to customers, space optimisation, support to business operations, and adherence to safety are the easy top picks.

Once the store layout requirements are established, the awareness of the different layout options commonly adopted by retail brands and businesses is helpful to quickly move to a suitable layout solution with or without customisations.

Retail Store Layouts (Plans/Options)

Coming to layout options, there are six popular models available. Each of these models has its unique pros and cons. These retail store layout plans are discussed ahead.

Grid Layout

As the name itself suggests, in grid layout, the racks or shelves are placed in straight and/or parallel formations. It is the simplest and most commonly used store layout model. It presents an organised arrangement facilitating easy navigation for customers. Grid layout is common for grocery and departmental stores. It suits stores with an extensive range of products. The underlying emphasis here is on product visibility and the extensiveness of merchandise display. Other features of grid layout are simplicity, order, space optimization, visibility, and uniformity.

A problem that silently surfaces in a grid layout is that it becomes monotonous. Customers’ inclination to visit such stores may lessen with time. They can get attracted to new stores. Another problem is that the scope of showcasing products differently is limited in this layout. These problems can be addressed by making visually attractive alterations (lighting, adding themes) from time to time.

Racetrack or Loop Layout

In a racetrack or loop layout, the arrangement of furniture and fixtures is done in such a way that the navigation through a store forms a circular or oval flow pattern. It lets customers explore the entire store with a sense of flow and direction. Shelves are placed along the in-perimeter as well as in the central areas of a store creating room for space optimization. The scope of innovation with the interiors is high in this layout model.

A racetrack or loop layout is ideal for retail stores with large spaces. Trying to create a loop layout with a small space may end up with poor visual appeal and inefficient utilisation of space. The racetrack layout is not for ordinary shopping. It is ideal for shopping that requires a certain degree of exploration (e.g. fashion, jewellery). An inherent problem with this layout is that it makes turning back difficult for customers and also disrupts the movement of other customers.

Free-Flow Layout

In a free-flow layout, sometimes also called organic layout, no customary pattern is followed. Furniture and fixtures are placed without adhering to any visible pattern. However, it is also not done arbitrarily. The idea in hindsight is to present an open and flexible shopping experience. This layout can be found in trade, auto, and technology fairs. Luxury retail stores often don this layout. The free-flow layout goes beyond the racetrack layout when it comes to the element of exploration.

While a free-flow layout is good for exploration, done wrong and it can be distracting for customers and can eventually result in no purchase. The probability of quickly shifting customers’ attention from one product/shelf to another is always high in free-flow layout patterns.

Diagonal Layout

The diagonal layout is the slash or backslash version of the grid layout. Here, the shelves are parallelly arranged at an imperfect angle. On a lighter vein, the diagonal layout is the vacation sought by the grid layout. The idea is to do something to keep things interesting and visually appealing. However, a diagonal layout is a good solution for floor areas that are not perfectly square or rectangular. This layout works well with reasonable floor sizes.

Surely, diagonal arrangements can spice things up a bit (good for fashion stores, wine shops, and supermarkets) but they can also be distracting and make finding products difficult for customers. It is not suitable for purchases that could be also done in a hurry. The movement is not always smooth in diagonal layouts.

Angular Layout

Angular layout floor plans are marked by curved or angular fixtures and the flow of traffic. Imagine the solar system (not on scale) drawn on a piece of paper. There are shelves or display units of curved or angular shapes of different sizes placed at different parts of a store. This also makes the flow of traffic curved or angular. The emphasis in angular layouts is primarily on branding, delivering a unique display and in-store shopping experience to customers. Luxury fashion (also niche fashion like groom and bridal wear) and concept stores fit well into the angular layout strategy. The features of this layout make it highly specific to only a few retail categories. Unless it is wrongly planned and implemented or mistakenly chosen, pointing out its negatives would be unjust.

Hybrid Layout

The hybrid layout is a combination of two or more of the other layouts. It features flexibility and customization. The layout can be tailor-made to suit the unique requirements and constraints of each business. A hybrid layout suits small businesses that do not have enough space to deploy any one other layout plan in its entirety. The hybrid layout is also suitable for retail startups that have the layout as an integral part of their branding and value proposition. A unique advantage of a hybrid layout in large spaces is that it allows the creation of different layout plans for different sections within a store. An ideal incumbent would be retail sports accessories businesses.

Hybrid layouts call for careful planning – more than in the case with any other retail layout strategy. The coming together of the elements of many different layout models evokes the chances of incoherence in brand comprehension and overall impression and experience delivered to customers.


The layout of a store has many internal and external business implications. Not planning for it can go the wrong way for a business. By careful planning and implementation, store layout can become an impactful platform to create favourable circumstances for business. Some of the important aspects of business and marketing that can be positively altered in favour via proper layout planning are branding, customer experience, sales, operations, inventory management, response to competitive or market changes, and safety and security.

Some of the critical factors for consideration in layout planning are:

  • Customers’ Needs and Expectations
  • Nature of Products
  • Zone Classification
  • Product Placement
  • Entrance and Exit
  • Checkout
  • Motion Analysis
  • Ratio between Empty and Occupied Space
  • Room for Valued-Added and Essential Facilities
  • Special Attention to the Differently-Abled
  • Hygiene & Maintenance
  • Safety and Security
  • Schedule Review

After the store layout prerogatives are established, the awareness of the different layout models commonly used by retail brands and businesses helps to quickly move to a suitable layout solution with or without customisations.

Six popular layout options are:

1. Grid Layout
2. Racetrack or Loop Layout
3. Free-Flow Layout
4. Diagonal Layout
5. Angular Layout
6. Hybrid Layout


What is retail store layout?
A retail store layout is nothing but a map showing the placement and arrangement of different assets that will be present and used inside a store for sales/marketing and other business operations supporting sales. Think of a layout plan as a map of a house that is to be built. The difference is that, in the case of a house the prerogatives are different. In the case of retail stores, the objective is to give a quality in-store shopping experience to target segments aligning with other marketing objectives.
Which layout is used in retail store? Which layout is suited for retail store? Which is the best store layout?
In retail store layout design and planning, there are six popular options. Each layout has its distinct features with advantages and limitations. None of these are best by default on their own because the layout requirements vary from business to business. The six popular layout options are: 1. Grid Layout 2. Racetrack or Loop Layout 3. Free-Flow Layout 4. Diagonal Layout 5. Angular Layout 6. Hybrid Layout
What are the steps of designing retail store layout? How do I create a retail store layout? How can I improve my store layout?

The answers to the above questions can be summarised into one and segregated into two broad stages.
In the first stage, you will have to examine the important factors that will define the requirements of your store layout. An extensive but not exhaustive list of those factors is mentioned below:
· Customers’ Needs and Expectations
· Nature of Products
· Zone Classification
· Product Placement
· Entrance and Exit
· Checkout
· Motion Analysis
· Ratio between Empty and Occupied Space
· Room for Valued-Added and Essential Facilities
· Special Attention to the Differently-Abled
· Hygiene & Maintenance
· Safety and Security
· Schedule Review
Once the store layout requirements are established, you can move to the next stage which is the selection of a layout plan best serving your layout requirements. The selected layout need not necessarily meet all your requirements from where you can go for layout customisation or design something entirely new like a hybrid layout.

For service-related enquiries on retail layout solutions or to discuss layout planning with one of our expert retail consultants, please drop us a message and we will reach out to you.

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Author Bio

 Nikhil Agarwal

Nikhil Agarwal

Chief Growth Officer

Nikhil is a calm and composed individual who has a master’s degree in international business and finance from the United Kingdom. Nikhil Agarwal has worked with 300+ retail e-commerce brands and companies from various sectors, since 2012, to define their growth strategy and achieve operational excellence. Nikhil & his team have remarkable success stories of helping brands achieve 10X growth.

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    The idea of having Ecommerce Consultants on-board from the beginning itself points towards reducing the involvement of the promoters in daily operations. Ecommerce Businesses willing to be a brand reaping profits & sustaining the competition must ensure that most of their processes should be automated. The more the manual intervention, the more would be the errors.

    In Ecommerce business, you get only 1 chance to impress the customer & if you mess up there, you lose the customer for long.

    Process automation in respect to all the activities pertaining to customers from order receiving to order fulfilment is a must for a seamless experience for the customers.

    Task Management is another grey area where most deadlines fail as 90% of the tasks are assigned manually & are forgotten, unheard, misunderstood or mistaken.

    YRC Team of Ecommerce Management Consultants helps to make maximum of the processes system-driven to ensure minimalistic manual intervention.


    No matter how good your product is, the customer would know only if it looks good.

    Photography includes the following steps:

    • Cataloguing your products
    • Cataloguing your images
    • Backup your images (A few cloud storage solutions include Dropbox, Google Drive, Bitcasa, Apple’s Cloud Storage etc.)
    • Choose the right camera & lens (You may also outsource the photography to a third party agency)


    Digital Marketing includes SEO & SMM. SEO i.e. Search Engine Optimization includes activities like back-linking, meta tags, blog-writing etc. to ensure your website ranks on the 1st page on Google Search.

    Next comes SMM i.e. “Social Media Marketing” which as the name suggests including promoting your products on all the social media sites, email marketing, influencer marketing & several other BTL activities.

    These activities are going to be recurring & would decide the traffic on the website, the conversions, whether the right target market is tapped, the likes, the views, the orders, the reviews & much more. YRCs Ecommerce Consultants create a budget for digital marketing right from pre-launch to launch & for each month thereafter.

    Building digital marketing strategies in coordination with the agency, selecting them to signing them off would be the role of YRC.

    This ensures seamless coordination, detailed interactions & desired execution as it is always advisable to work with a single agency than multiple of them.


    Selection of the right software for smooth functioning of back-end operations right from production to webstore display would be suggested and integrated by YRC Team.

    YRC’s Team defines SOPs of Product Movement, maps it with the locations & people. They then create a blueprint of all the features required in the software & help in shortlisting & selection.

    IT Integration involves connecting your offline inventories with real-time online webstore so when a sale occurs, inventories get deducted real time across offline as well as online platforms.

    This helps in accurate inventory management, maintaining the MOQs, re-order levels & achieving the optimum inventory levels.

    Some popular software include unicommerce, viniculum for your front-end website management & Genisys for your entire back-end Purchase, Production, Accounting, Invoicing etc. management.


    • How many cities or countries you wish to sell in?
    • Where should your Warehouse be located?
    • Should you have one warehouse in each country or city?
    • Should you be having your own delivery team in your base city?
    • Would the 3rd party vendors be reliable? What happens when they lose or misplace your product during delivery?
    • How should I manage the logistics if my goods are coming from different countries?
    • How should the goods be stored and barcoded?
    • How much space do I require for warehouse?
    • I am sure several such questions must be haunting you while you think of starting your own fashion ecommerce brand.


    At YRC, our warehousing and logistics experts can help you devise a strategy for all of the above mentioned queries and much more.

    We design the layout of the Warehouse considering the inward, goods processing, software entry, barcoding, outward, goods return, scrap storage, goods stacking & much more.

    Logistics route plan is devised considering the manufacturer to your warehouse and from there to last mile delivery locations.


    This Step involves 03 distinct parts:

    Part 1: Choosing the right Platform:

    From several platforms available in the market right from Shopify to magento, woocommerce, prestoshop, wordpress etc. you must choose the one that fits best for your business

    Part 2: UX Designing:

    “UX” denotes User Experience, which if put in simple language is building the functional requirements of the website.

    UX Designing includes designing the features required in the website, customer journey map, website features, the browsing features, navigation features, ecommerce order management process flow, checkout cart features, catalogue management, ecommerce payment system, cross selling features & much more.

    “As per statistics, 68% of the customers abandon the carts before payment”

    An interesting UX ensures the customer sticks on to the website for a longer time.

    Part 3: UI Designing:

    UI stands for User Interface, which means designing the look and feel of the website. UI includes using the right colours, elements and the entire aesthetics of the website.

    A good User Interface ensures the user completes the task that he has come for. It navigates the user through the journey of the brand in the simplest but most effective way.

    The UX designer maps out the bare bones of the user journey; the UI designer then fills it in with visual and interactive elements.

    If User experience is the bare bone, user interface wraps it up with an attractive cape.

    At YRC, our team if experts can help you develop the entire User Journey to ensure it is engaging!


    This step follows the “Designing” Phase, whether you have an in-house design team, freelance designers or an outsourced design company. It is one of the most exciting phases, as here you see your designs turning into products & your ideas turning into reality.

    In most start-up cases, production is outsourced i.e. brands tie-up with the established manufacturers/ job-workers to get their products manufactured.

    Sampling involves multiple 04 Stages, Fit-Sample, Prototype Sample, Pre-Production Sample & the Production Sample.

    Prototype Sample is the first sample provided to the buyer. It can be in any fabric/ colour. This sample is just to understand whether the product design looks equally great in reality.

    Fit Sample, as the name suggests is prepared to check the fit of the garment i.e. the various sizes, length, width etc.

    Pre-production is made by the actual production line. Here the stitching quality and other aspects related to manufacturing are checked. This is the last stage where rejection can be accepted.

    Production Sample is made before the production which is the replica of what is going to be finally produced.

    Once you are through with all this, you are good to go ahead & get your goods manufactured.


    Product Designing or Sourcing is the heart of the Ecommerce Fashion Brand.

    Product Designing / Sourcing can be done in several ways, as follows:

    • In-house Design Team
    • Freelance Designers
    • Outsourced Design Team
    • Ready Product Sourcing (From Manufacturer or Wholesaler)

    At YRC, we evaluate your business strategy & business model to arrive at the decision, which of the above ways would be best-fit for your business. In certain cases, product sourcing may be a combination of the above.

    These are the people who are going to build your brand! Whether they are the designers or merchandiser, your brand look is going to be in their hands.

    If you are designing each garment from the scratch, the sourcing would play crucial role in developing design identity of your brand.

    Sourcing includes fabric, trims, lining & all the raw material required to build the garment.


    Branding is the “Look of the Brand”, right from logo to tagline, the colours used, the brand story, the brand communications on social media, the packaging & all the other aspects which speak directly or indirectly to the customers. Branding constitutes the look & feel of the brand & hence must be thoughtfully planned to match with the product that we are selling.

    Branding must appeal to our target audience. Example : A golden colour logo depicting finesse, art, richness, premium, however beautiful it may be individually cannot go with a brand selling affordable kids wear products. So, your logo must be in-line with your brand positioning, whether you are an expensive brand or a luxury brand or a value for money brand, it must be depicted from your “Branding”.

    It is an integral part to attract the target audience.


    Organogram is the “HR Blueprint” of the business which is created at the onset, to map out the team required across each function at various stages of the business. At the launch, only key people need to be got on board to ensure the project gets started & at this stage, all of them need to multi-task. Similarly, certain financial as well as operational goals are set for addition of the further team. Example, for the operations team, we hire 1 operations manager during the pre-launch phase & we add 1 more only when the business kicks-off & we reach a volume of selling more than 1000 pcs/ month or a turnover of more than 0.1 million USD.

    SOPs are Standard Operating Procedures, a bible to run the entire organization right from Sales, Purchase, HR, Order receiving to Order fulfilment, Inventory Management, Accounts, Warehouse, Logistics, Supply Chain, Production & all the other relevant functions for the business. Business must be organized from its first day of operations; only then the tasks can be delegated.

    At YRC, we design the organization structure, the processes, and approximate time taken to execute each process, job profile of every member within the organization, their KRAs, KPIs & the Reporting Structure.


    Critical Pathway Analysis (CPA), is a project management technique which cannot be overlooked while launching an ecommerce fashion brand. Brand launch process is cumbersome with multiple inter-dependent & time-bound tasks involved, which need to be tracked to ensure the project remains on track.

    CPA outlines key tasks across the project, their turnaround time (TAT) & the dependencies of tasks upon each other. It identifies the sequence of tasks, their interdependent steps from inception to completion, their criticalities, and their dates of onset, target dates of completion along with the key responsible person for the respective activities. Critical Pathway helps in understanding the unimportant & not urgent tasks which may jeopardize the execution of the project because of an unexpected snag! It also maps out the potential bottlenecks which might be posed because of the dependencies of tasks upon each other & cases where the next task cannot be commenced before the completion of the previous one.

    CPA detects the minimum & the maximum time involvement of a particular individual or team to execute the task, thereby arriving at the overall deadlines associated with the project.

    At Your Retail Coach, we design the Critical Pathway & review it periodically to ensure the project is on track & the progress is measurable.


    Business Strategy includes the vision, mission, goals, business model, business plan & strategy for all the functions within the organization.

    Business Strategy is a well-defined plan that outlines who, what, where, why, how & when for the company; for example, who would be the target market, how to attract the target audience, when to launch new products, where to operate from, how to handle competitors, what would be the USP, what would be long term goal of the organization & several other answers to the 5Ws of Strategy.

    Business Strategy aligns the organization towards a common goal. Business SWOT helps company to identify & overcome their weaknesses & focus to sharpen the strengths. Business strategy forecasts future risks and helps business in building skillsets to overcome the potential threats.

    YRC’s Business Plan focuses on creating a “Blueprint” of the business, thereby deriving the feasibility of the concept & gauge whether the opportunity is lucrative to invest time, energy & effort. Business Plan creates cash flow understanding i.e. building inflow & outflow cash projections from Week zero to week 60 i.e. 05 year projection. Business Plan calculates the capital investment, operating costs, one-time costs, recurring costs & all the other numbers relevant to obtain the breakeven sales, return on investment, return on capital, internal rate of return & several other ratios. Business Plan is also one of the important requirements if you are targeting the “Investor Route”. Fund raising becomes extremely transparent & channelized. With business plan panned out clearly, the business will know until what point must it be stretched & where to stop, which reduces the probability of unplanned investments.


    Starting the concept of Ecommerce Fashion brand with Market Research ensures we get detailed understanding of the industry & this research report also acts as a social confirmation for your concept. Market Research helps in understanding the target locations, their population, potential online buyers for your product, competitors for each category, and top selling products of the competitors, competitors’ price range, offers & their responses & much more. Market Research helps in thorough understanding of your brand position as compared to our competitors. It helps in identifying gaps in the market, in your category along with the scope of the said product in the desired market. This will help in validation of your concept & prevents you from making the same mistakes as your fellow brands, eventually saving your time, energy & efforts. This phase is also a make or a break phase, as the market research study may at-times come up with some eye-popping numbers & statistics which might compel you to re-think on your product or category that you are planning to sell or alter your entire concept itself!! Market Research Reports analyse the competitors’ webstore for their traffic, conversion & sales. This is extremely valuable information to derive our inventory budgets & projections, which takes us to our next phase.