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Retail & E-commerce Blog Topics
BIG DATA
Do we have a choice to not inhale CO2 while breathing? Do we have a choice of not having artificially ripened fruits? Do we have a choice to escape from digitization? Whether you like it or you don’t, we have all been potential targets for “BIG DATA” and it is...
How Retail Analytics has given a new dimension to Marketing…..
Technology has brought about a 360 degrees change in the way of doing retail business. It has gone far beyond just trading. The definition of marketing has changed drastically from those conventional means to far more specific and far more customized ones. Big...
Retail Stores of the Future
Whenever we mention 'retail stores of the future' it may not necessarily mean customers arriving in hover cars or presence of virtual assistants inside the store. No false hopes but we are far away from such a future. But what we do expect for sure in the very...
Communicating with the GenNext Customers
Millennial and Gen Z collectively form the world's most potential and promising market segment. They primarily comprise of college and university students, office goers, working professionals, self-employed and business owners. They are almost everywhere. It's no...
Change Management in Family Business
Talking about change in family-run retail businesses which are running for generations opens up a can of possibilities from the perspective of change management. Change management in family-run retail businesses may include imparting training and development to...
Predictive Analytics in Retail
In plain words, predictive analytics is the process of forecasting and estimating the course and direction of future trends and events with the use of statistical tools and methodologies. In retail, predictive analytics is used to forecast consumer behaviour in the...
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