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Expanding Business Without USPs is like Encountering Danger Zone Ahead
When we talk about USP or Unique Selling Proposition, there are certain names we just cannot afford to miss and one such name is Avis. Avis is a car rental company headquartered in New Jersey with global operations. In the early 60s, Avis had only 29% of market share...
5 Things to Check Before Investing in a Franchise Brand
Unlike in case of startups where everything is planned from the scratch, in a franchise business, the franchisees get to work on a predefined ready-made business platform which saves them from the struggle and hardships of starting a business from nothing and help...
6 Things you Must Keep a Check on Before Entering Into Retail
Contrary to the fears that e-commerce portals will bring a downfall of the physical retail format, the latter has bounced back with the might of the e-commerce channel. A booming consumer market in countries like India and China, entry of foreign retail players,...
How can an Indian SME Attract Investment?
The official records put the number of MSMEs existing in India at over 500 lakhs approximately. The numbers may appear frightening for budding entrepreneurs and other existing SMEs as it may present an exaggerated picture of competition. However, it also needs to be...
How SOPs will help in Franchise Business Expansion?
Lack of capital, manpower resource constraints, the time required to open another store, the involvement of business risks etc often redirects businesses to opt for the franchise option for growth and expansion. Franchise model has proved to be a successful and...
Is Your Brand Ready For Expansion?
Growth and expansion are both a necessity and an aspiration for almost every business enterprise. However, irrespective of the intensity of the need for growth and expansion, only a handful of businesses succeed in their expansionist attempts. And every such business...
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