As the world is going crazy about the internet, online shopping and social media more and more business owners are resorting to digital marketing. Digital marketing refers to use of online advertising channels to promote and sell goods and services. But why is digital marketing gaining so popularity? Let us check out.
I. Cater to Larger Consumer Base
If you promote your products only through traditional advertising channels like newspapers, television, hoardings, and pamphlets, you will reach only local customers. This means your business will be limited to one or two cities, which in turn means less business and low revenue generation. Digital marketing helps you reach a large number of customers residing globally through internet. People can view your offerings while surfing your website, scrolling through their social media account or while checking their emails.
II. Get Real-time Results
Traditional advertising is cost intensive. Small organizations have less assets and it is sometimes tough for them to invest in marketing. To them digital marketing is affordable and a more effective channel to promote their products and services. Digital marketing comes with nominal cost and sometimes even has the power to convert spectators into consumers at no cost. As per a recent survey, almost 40% business owners have saved from digital marketing along with getting more customers.
III. Facilitate Easy Interactions With Customers
Digital marketing makes your customers feel you within reach all the time. Websites are a powerful medium of digital marketing for it enables users to interact with the businesses anytime they need. They need not call up customer care and stay in queue for long hours; they need not visit the brick and mortar shops and lodge their complaints; they just need to visit the website and submit their queries online or use the chat services to get their queries resolved. This makes the brand more reliable and trustworthy to customers.
IV. Earn Customer Loyalty
Digital marketing provides instant updates on conversion rates, testimonials and product feedbacks are easily available on the websites. Hence once a user visits your website these automatically act as the brand promoters. Once customers get want you guarantee, they will not only become loyal customers but also ensure that the good word is spread; increasing your website traffic.
V. Enjoy Personalized Advertising
Traditional advertising is limited and follows certain protocols; which means you cannot promote the products the way you want. But if you have your website you can highlight your goods and services the way you want. You can easily get the new products get added to the website and users can instantly get to know about these without waiting when your products will be shown on the television or published in the newspapers.
So as digital marketing is so important you should also be aware of the best digital marketing tools available in the market. Some of the most powerful ways of digital marketing are:
- Google Search- Google is almost a synonym for search in recent times. So using SEO tools, which involves using specific keywords and pay per click are one of the best ways of online marketing. Google Ads is another affordable and effective way of internet marketing. You just pay a nominal annual rate and get your ads displayed throughout the year.
- Social Media- How often do you visit your social media accounts? Quite often right? This is the same story with most of the internet lovers these days. So what can be a powerful digital marketing tool than promoting your products on social media? Advertising on Facebook, LinkedIn is one of the newest trends of digital marketing.
- Emails- This is one of the direct modes of digital marketing. You can directly email customers with your product details which they can explore at their own sweet time.
- Affiliate Marketing- Let people advertise on your behalf. When you agree to pay a percentage of sales revenue generated by people, they can agree to promote the products.
- Blogging- This is another popular digital marketing too. With the increase in the craze for internet, the population for online readers is also on the rise. Blogging is an interesting medium for digital marketing to reach to these online readers. WordPress is one of the popular blogging sites these days.
- Data Analytics- Now just promoting products online is not enough to get desired traffic to your website and revenue. You must keep a track of the effectiveness of your digital marketing campaigns and monitor the performance of your website. Data analytics not only helps you identify your online performance but also that of your opponents. Built With, Google Analytics, Google Search Console are some of the data analytic tools.
Hence digital marketing is one of the most powerful tools in recent days which can assist you in expanding business and generate more revenue in an affordable way.