A successful business seems to be the most satisfactory thing that you have done in life. But is it that easy to succeed in business? Well, with the extreme level of competition in the market you need a structured approach to business. So what are the basic principles...
When we talk about USP or Unique Selling Proposition, there are certain names we just cannot afford to miss and one such name is Avis. Avis is a car rental company headquartered in New Jersey with global operations. In the early 60s, Avis had only 29% of market share...
Unlike in case of startups where everything is planned from the scratch, in a franchise business, the franchisees get to work on a predefined ready-made business platform which saves them from the struggle and hardships of starting a business from nothing and help...
Contrary to the fears that e-commerce portals will bring a downfall of the physical retail format, the latter has bounced back with the might of the e-commerce channel. A booming consumer market in countries like India and China, entry of foreign retail players,...
The official records put the number of MSMEs existing in India at over 500 lakhs approximately. The numbers may appear frightening for budding entrepreneurs and other existing SMEs as it may present an exaggerated picture of competition. However, it also needs to be...
Salon and Spa Industry Salon and Spa Industry Decoding the Demand for Salon & Spa Services A spa or saloon connotes a place for body grooming, styling, and relaxation. The purpose is to make people look and feel better. The basic services offered include...
