Launching an Apparel Fashion Brand
At Your Retail Coach, we have worked hands-on with multiple fashion brands, to get these activities right & decision making easy for you. We work towards building your foundation strong & the fashion brand strongest.
Fashion includes several categories like apparel, footwear, accessories, jewellery, sunglasses etc. While launching one or multiple of these categories, one thing that your product must have is “UVP”, for which the customers should come back to you.
Though apparel being the top-selling category in ecommerce industry, starting a fashion brand is definitely competitive & you do not have too many chances to fail.
Over years of consulting several ecommerce fashion brands, YRC has devised a robust structure with well-defined steps, which shall help a start-up ecommerce fashion brand to organize & grow.
MARKET RESEARCH
Starting the concept of Ecommerce Fashion brand with Market
Research ensures we get detailed understanding of the industry &
this research report also acts as a social confirmation for your concept.
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BUSINESS STRATEGY & BUSINESS PLAN
Business Strategy includes the vision, mission, goals, business model,
business plan & strategy for all the functions within the organization.
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CRITICAL PATHWAY
Critical Pathway Analysis (CPA), is a project management
technique which cannot be overlooked while launching
an ecommerce fashion brand.
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ORGANOGRAMS & SOP’s
Organogram is the “HR Blueprint” of the business which is created
at the onset, to map out the team required across each function
at various stages of the business. SOPs are Standard Operating
Procedures, a bible to run the entire organization
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BRANDING
Branding is the “Look of the Brand”, right from logo to tagline, the colours
used, the brand story, the brand communications on social media, the
packaging & all the other aspects which speak directly or indirectly
to the customers.
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PRODUCT DESIGNING / SOURCING
Product Designing or Sourcing is the heart of the Ecommerce
Fashion Brand.
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SAMPLING & PRODUCTION
This step follows the “Designing” Phase,
whether you have an in-house design
team, freelance designers or an
outsourced design company.
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UI & UX DESIGNING
UI stands for User Interface, which means designing the look and
feel of the website. UX denotes User Experience, which if put in
simple language is building the functional requirements of the website
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WAREHOUSE & LOGISTICS PLANNING
We design the layout of the Warehouse considering the inward,
goods processing, software entry, barcoding, outward, goods return,
scrap storage, goods stacking & much more.
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IT INTEGRATION
IT Integration involves connecting your offline inventories with
real-time online webstore so when a sale occurs, inventories get
deducted real time across offline as well as online platforms.
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DIGITAL MARKETING
Digital Marketing includes SEO & SMM.
“Search Engine Optimization”
ensures your website ranks on the
1st-page of Google Search.
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VIDEOGRAPHY & PHOTOGRAPHY
No matter how good your product is,
the customer would know
only if it looks good.
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PROCESS AUTOMATION
The idea of having Ecommerce Consultants on-board from the
beginning itself points towards reducing the involvement of the
promoters in daily operations.
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FINAL LAUNCH
You may connect to YRC Ecommerce
Consultants at any point during your journey
& get their mentoring as well as execution
support!
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