Technology has brought about a 360 degrees change in the way of doing retail business. It has gone far beyond just trading. The definition of marketing has changed drastically from those conventional means to far more specific and far more customized ones. Big...
Whenever we mention ‘retail stores of the future’ it may not necessarily mean customers arriving in hover cars or presence of virtual assistants inside the store. No false hopes but we are far away from such a future. But what we do expect for sure...
In plain words, predictive analytics is the process of forecasting and estimating the course and direction of future trends and events with the use of statistical tools and methodologies. In retail, predictive analytics is used to forecast consumer behaviour in the...
Ever wondered what it be would like that you are walking past one of your favourite bookstores (with no intention of dropping by) and suddenly you get a notification on your smartphone about the arrival of the new novel (in that bookstore) that you’ve been...
