Welcome to YRC Retail Blog

In today's world, enhancing shopping experience and understanding consumer demand is the key to stay on top the game. Depending on the situation, shopping experience must be fast and efficient sometimes, rich and experiential to others, and always accessible and...

When we think of retail growth and expansion, we are tempted to jump to the marketing side of it. We think of the many organic and inorganic growth strategies. However, growth and expansion are also dependent on your current operational standing. If you are struggling...

No industry has undergone as much transition as retail has in the past three decades. Whether you talk about the globalisation of brands, the increasing role of technology, business model innovation, or creating the dazzle to woo customers to brick and mortar, there...

Why carry out Ecommerce Customer Research? What are the Key Variables Involved in it? Ecommerce Customer Research is an attempt to understand customers and consumer behaviour who engage in the eCommerce/online shopping journey. For eCommerce entrepreneurs, a pertinent...

What is eCommerce Keyword Research? Gauging the popularity of a product or service in a target market is a prerogative before venturing into it. It is a very simple but essential step. There could be many ways to get relevant answers. For example, it would not be...

What is eCommerce UX Research? Most often the terms like web design and web development are used with fire at will. In a general and broad sense, that is okay. But when we are discussing UX, the lines must be drawn. The term UX is an abbreviated version of ‘User...