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At YRC, we believe in delivering not just services but also help clients create value for their business and customers. We are a boutique consulting company and every client is unique for us. We take up projects when we are sure of delivering value to our clients’ business and help them achieve the desired objectives.

Business Mindset: Aligning marketing spends with the bottom line

Advertising and promotions can be a costly affair with a lot of room for uncertainty in achieving the desired ROI out of it. The whole idea of advertising eventually is about customers – achieving customers’ attention, generating customers’ interest, and creating a loyal customer base. It is no different when it comes to digital mar keting and achieving the returns from it. The cost of acquisition plays a vital role in analyzing digital marketing ROI and campaign performances. Our approach considers the alignment of your digital marketing budget with the bottom line of your business.

We use an expert blend of strategies to deliver our SEO and SMM services. Using both organic means and paid route (SEM – Search Engine Marketing, PPC – Pay-Per-Click), we seek to ensure the best possible performances in SERPs as well as in the social media campaigns. We realize the importance of content and context for search engines and social media platforms. Finally, analytics lets us devise plans and strategies more confidently, make informed decisions, and closely monitor performances in both SEO and SMM.

By working together, we can create a superlative digital marketing strategy for your business.

Global Entry-to-Market Approach

Geographically, one market can be different from another even in the same city. Within a small geographical limit, the differences are minor. But when we consider bigger geographies, the nature of differences get diverse. That is what happens when business enterprises seek to venture into international markets. It requires a different approach. The set of thinking and considerations that worked in the domestic market will not work in a foreign market. International marketing is a different subject altogether.

For instance, for a well-established business in a city, one of its marketing objectives shall be to achieve higher sales. But when the same business intends to establish itself in another city (market), its marketing efforts will be more focused on market research, building brand awareness, establishing the distribution network, etc. This kind of thinking is crucial for taking any business to the overseas markets.

For digital marketing targeted at any international market to be effective, the campaign strategy and content need to be customized to suit the local business environment covering customer behaviour, culture, customs and traditions, competition, etc.

We understand the critical nature of challenges involved in forming the right connect with international audiences and we adopt a systematic approach to address these challenges through our services.

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