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Starting your retail pharmacy is a very exciting business venture as the healthcare sector is currently witnessing utmost growth. However, the pharmacy retail business can be very challenging and troublesome due to multiple reasons. There is an inherent risk and hence, it is important to manage the administration to overcome the

complexities. It also makes sense to understand the variables related to this business and then have a detailed plan or SOPs related to different functions. If you are ambitious in having a successful retail pharmacy business, you cannot overlook the importance of having well-defined SOPs for your business.

Why develop Standard Operating Procedures

The Standard Operating Procedures, also commonly known as SOPs, are well-written documents that help improve employees’ performance and increase the overall productivity in the business. The set of key documents serve as a guiding manual and thus offer step-by-step instructions about how a particular task can be completed with better efficiency. SOPs are an essential part of any organisation as they assist in obtaining uniformity in the operations. The employees are also able to perform better when it comes to the execution of a specific function. SOPs standardise the whole procedure, and the employees are expected to follow the procedure as described in the SOP documents.

Standard Operating Procedures, in general, vary from one business to another. For example, a retail pharmacy needs SOPs for a multitude of things, such as SOP for maintaining and ordering stock in Pharmacy. One of the things that Retail Pharmacy SOP should focus on is the inventory so that the stock which is in higher demand is never out of stock. For retail pharmacies, standard operating procedures have practices mentioned in them that need to be followed in certain events such as sterilising the products, grouping of products, etc. It is important to mention all such parameters in your SOPs if you want to run your retail pharmacy business successfully.

For example, for prescription medicines and OTC drugs, different types of processes need to be followed, and hence, it is important to mention the same in the SOP documents. Similarly, suppose certain medicines are contraindicated in a particular individual or can interact severely with certain other medicines. In that case, these details should be listed in the document for a more streamlined process in a pharmacy. Similarly, different SOPs are required for the logistics department and transport services as well. To put it simply, SOPs are required for quality assurance and control, human resource, production, maintenance and operation of equipment.

The well-managed SOPs are also required by your staff that are into the billing of the medicines. Thus, it is not wrong to say that SOPs for retail pharmacy is very crucial, and thus retailers need to invest their time to come up with well-defined SOPs for their business. Also, medicines and drugs are things that should not be taken in overdoses. Hence it is important to develop SOPs in the content or duration of dose, the peak of action, contraindications, interactions, etc.

An introduction of SOPs into retail pharmacy, not only for offline stores but digital platforms, should not be ignored. For example, your staff might sell a particular medicine to a person who has a known allergy to that medicine. Does your pharmacy take these details? Do you ask the buyer their medical history before they buy anything from your pharmacy?

The chances are that this kind of information is generally not taken into account. While it may still sound fine not to obtain these details for buyers of over-the-counter products, this information should be sought and recorded for prescription products. If SOP is available, mentioning that these details are important, the staff is less likely to be ignored. Also, in these times of pandemic, well planned and functioned SOPs are the need of the hour for the retail pharmacy business. You can go through Standard Operating Procedures-Inspection-PSI and Lloyds pharmacy standard operating procedures for better insights over the SOPs for the pharma industry.

Retail Pharma SOPs: Pharmaceutical Guidelines

The Standard Operations and Procedures can help the retail pharmacy overcome multiple challenges that the business can face in the market, such as marketing the pharmacy name, well-managed staff, inter-department communications and logistics, billing department, payment service, and account as well as other ethical practices. For all of these, it becomes essential to have a well-documented protocol that serves as a guiding manual for every department related to the pharmacy business.

SOPs provide a lot of benefits for any business vertical, and pharmacy is no different. For example, when it comes to ensuring quality management and assessment, SOPs can be a life saviour for the managing committee. Also, staff monitoring, a backup plan for employee shortage or absent employees, leave policy and justified shift rotation demand well-written standard operating procedures.

Besides this, as the country is dealing with the global pandemic and the pharmacy business is witnessing exponential growth, it is crucial to have guiding manuals. For instance, the staff may have to work overtime as a moral duty of their profession. Hence all these tasks need to be documented with the SOPs. When talking of adequacy of equipment and their use, retailers need to keep a tab on them for which proper documents are required. To say it all, good SOPs can ensure proper management and prompt interdepartmental communication in the retail pharmacy business.

The operations have to run smoothly for your pharmacy business to be a success, and it is easier to keep track of the operations with SOPs in place. Implementing procedures, establishing policies, and compliance documentation can help smoothen the pharmacy business, and this is not possible without Standard Operating Procedures.

Why YRC to define Standard Operating Procedures

At Your Retail Coach, we give utmost importance to the development of Standard Operating Procedures and understand these are very crucial documents. Operational excellence is required, especially for the pharmacy retail business and to ensure that our clients get a high level of operational excellence, we always come up with well-defined SOPs for them.

We have a team of experts working at YRC that can offer SOPs for every aspect associated with your retail pharmacy so that your business is more organised and productive. We understand that the pharmacy business requires a great deal of management and services. Hence, our in-house specialists will guide you in strategising everything related to Standard Operating Procedures that your pharmacy business needs. SOPs are the need of the hour for retail pharmacy, so contact Your Retail Coach today to make your pharmacy business a big brand.


The idea of having Ecommerce Consultants on-board from the beginning itself points towards reducing the involvement of the promoters in daily operations. Ecommerce Businesses willing to be a brand reaping profits & sustaining the competition must ensure that most of their processes should be automated. The more the manual intervention, the more would be the errors.

In Ecommerce business, you get only 1 chance to impress the customer & if you mess up there, you lose the customer for long.

Process automation in respect to all the activities pertaining to customers from order receiving to order fulfilment is a must for a seamless experience for the customers.

Task Management is another grey area where most deadlines fail as 90% of the tasks are assigned manually & are forgotten, unheard, misunderstood or mistaken.

YRC Team of Ecommerce Management Consultants helps to make maximum of the processes system-driven to ensure minimalistic manual intervention.


No matter how good your product is, the customer would know only if it looks good.

Photography includes the following steps:

  • Cataloguing your products
  • Cataloguing your images
  • Backup your images (A few cloud storage solutions include Dropbox, Google Drive, Bitcasa, Apple’s Cloud Storage etc.)
  • Choose the right camera & lens (You may also outsource the photography to a third party agency)


Digital Marketing includes SEO & SMM. SEO i.e. Search Engine Optimization includes activities like back-linking, meta tags, blog-writing etc. to ensure your website ranks on the 1st page on Google Search.

Next comes SMM i.e. “Social Media Marketing” which as the name suggests including promoting your products on all the social media sites, email marketing, influencer marketing & several other BTL activities.

These activities are going to be recurring & would decide the traffic on the website, the conversions, whether the right target market is tapped, the likes, the views, the orders, the reviews & much more. YRCs Ecommerce Consultants create a budget for digital marketing right from pre-launch to launch & for each month thereafter.

Building digital marketing strategies in coordination with the agency, selecting them to signing them off would be the role of YRC.

This ensures seamless coordination, detailed interactions & desired execution as it is always advisable to work with a single agency than multiple of them.


Selection of the right software for smooth functioning of back-end operations right from production to webstore display would be suggested and integrated by YRC Team.

YRC’s Team defines SOPs of Product Movement, maps it with the locations & people. They then create a blueprint of all the features required in the software & help in shortlisting & selection.

IT Integration involves connecting your offline inventories with real-time online webstore so when a sale occurs, inventories get deducted real time across offline as well as online platforms.

This helps in accurate inventory management, maintaining the MOQs, re-order levels & achieving the optimum inventory levels.

Some popular software include unicommerce, viniculum for your front-end website management & Genisys for your entire back-end Purchase, Production, Accounting, Invoicing etc. management.


  • How many cities or countries you wish to sell in?
  • Where should your Warehouse be located?
  • Should you have one warehouse in each country or city?
  • Should you be having your own delivery team in your base city?
  • Would the 3rd party vendors be reliable? What happens when they lose or misplace your product during delivery?
  • How should I manage the logistics if my goods are coming from different countries?
  • How should the goods be stored and barcoded?
  • How much space do I require for warehouse?
  • I am sure several such questions must be haunting you while you think of starting your own fashion ecommerce brand.


At YRC, our warehousing and logistics experts can help you devise a strategy for all of the above mentioned queries and much more.

We design the layout of the Warehouse considering the inward, goods processing, software entry, barcoding, outward, goods return, scrap storage, goods stacking & much more.

Logistics route plan is devised considering the manufacturer to your warehouse and from there to last mile delivery locations.


This Step involves 03 distinct parts:

Part 1: Choosing the right Platform:

From several platforms available in the market right from Shopify to magento, woocommerce, prestoshop, wordpress etc. you must choose the one that fits best for your business

Part 2: UX Designing:

“UX” denotes User Experience, which if put in simple language is building the functional requirements of the website.

UX Designing includes designing the features required in the website, customer journey map, website features, the browsing features, navigation features, ecommerce order management process flow, checkout cart features, catalogue management, ecommerce payment system, cross selling features & much more.

“As per statistics, 68% of the customers abandon the carts before payment”

An interesting UX ensures the customer sticks on to the website for a longer time.

Part 3: UI Designing:

UI stands for User Interface, which means designing the look and feel of the website. UI includes using the right colours, elements and the entire aesthetics of the website.

A good User Interface ensures the user completes the task that he has come for. It navigates the user through the journey of the brand in the simplest but most effective way.

The UX designer maps out the bare bones of the user journey; the UI designer then fills it in with visual and interactive elements.

If User experience is the bare bone, user interface wraps it up with an attractive cape.

At YRC, our team if experts can help you develop the entire User Journey to ensure it is engaging!


This step follows the “Designing” Phase, whether you have an in-house design team, freelance designers or an outsourced design company. It is one of the most exciting phases, as here you see your designs turning into products & your ideas turning into reality.

In most start-up cases, production is outsourced i.e. brands tie-up with the established manufacturers/ job-workers to get their products manufactured.

Sampling involves multiple 04 Stages, Fit-Sample, Prototype Sample, Pre-Production Sample & the Production Sample.

Prototype Sample is the first sample provided to the buyer. It can be in any fabric/ colour. This sample is just to understand whether the product design looks equally great in reality.

Fit Sample, as the name suggests is prepared to check the fit of the garment i.e. the various sizes, length, width etc.

Pre-production is made by the actual production line. Here the stitching quality and other aspects related to manufacturing are checked. This is the last stage where rejection can be accepted.

Production Sample is made before the production which is the replica of what is going to be finally produced.

Once you are through with all this, you are good to go ahead & get your goods manufactured.


Product Designing or Sourcing is the heart of the Ecommerce Fashion Brand.

Product Designing / Sourcing can be done in several ways, as follows:

  • In-house Design Team
  • Freelance Designers
  • Outsourced Design Team
  • Ready Product Sourcing (From Manufacturer or Wholesaler)

At YRC, we evaluate your business strategy & business model to arrive at the decision, which of the above ways would be best-fit for your business. In certain cases, product sourcing may be a combination of the above.

These are the people who are going to build your brand! Whether they are the designers or merchandiser, your brand look is going to be in their hands.

If you are designing each garment from the scratch, the sourcing would play crucial role in developing design identity of your brand.

Sourcing includes fabric, trims, lining & all the raw material required to build the garment.


Branding is the “Look of the Brand”, right from logo to tagline, the colours used, the brand story, the brand communications on social media, the packaging & all the other aspects which speak directly or indirectly to the customers. Branding constitutes the look & feel of the brand & hence must be thoughtfully planned to match with the product that we are selling.

Branding must appeal to our target audience. Example : A golden colour logo depicting finesse, art, richness, premium, however beautiful it may be individually cannot go with a brand selling affordable kids wear products. So, your logo must be in-line with your brand positioning, whether you are an expensive brand or a luxury brand or a value for money brand, it must be depicted from your “Branding”.

It is an integral part to attract the target audience.


Organogram is the “HR Blueprint” of the business which is created at the onset, to map out the team required across each function at various stages of the business. At the launch, only key people need to be got on board to ensure the project gets started & at this stage, all of them need to multi-task. Similarly, certain financial as well as operational goals are set for addition of the further team. Example, for the operations team, we hire 1 operations manager during the pre-launch phase & we add 1 more only when the business kicks-off & we reach a volume of selling more than 1000 pcs/ month or a turnover of more than 0.1 million USD.

SOPs are Standard Operating Procedures, a bible to run the entire organization right from Sales, Purchase, HR, Order receiving to Order fulfilment, Inventory Management, Accounts, Warehouse, Logistics, Supply Chain, Production & all the other relevant functions for the business. Business must be organized from its first day of operations; only then the tasks can be delegated.

At YRC, we design the organization structure, the processes, and approximate time taken to execute each process, job profile of every member within the organization, their KRAs, KPIs & the Reporting Structure.


Critical Pathway Analysis (CPA), is a project management technique which cannot be overlooked while launching an ecommerce fashion brand. Brand launch process is cumbersome with multiple inter-dependent & time-bound tasks involved, which need to be tracked to ensure the project remains on track.

CPA outlines key tasks across the project, their turnaround time (TAT) & the dependencies of tasks upon each other. It identifies the sequence of tasks, their interdependent steps from inception to completion, their criticalities, and their dates of onset, target dates of completion along with the key responsible person for the respective activities. Critical Pathway helps in understanding the unimportant & not urgent tasks which may jeopardize the execution of the project because of an unexpected snag! It also maps out the potential bottlenecks which might be posed because of the dependencies of tasks upon each other & cases where the next task cannot be commenced before the completion of the previous one.

CPA detects the minimum & the maximum time involvement of a particular individual or team to execute the task, thereby arriving at the overall deadlines associated with the project.

At Your Retail Coach, we design the Critical Pathway & review it periodically to ensure the project is on track & the progress is measurable.


Business Strategy includes the vision, mission, goals, business model, business plan & strategy for all the functions within the organization.

Business Strategy is a well-defined plan that outlines who, what, where, why, how & when for the company; for example, who would be the target market, how to attract the target audience, when to launch new products, where to operate from, how to handle competitors, what would be the USP, what would be long term goal of the organization & several other answers to the 5Ws of Strategy.

Business Strategy aligns the organization towards a common goal. Business SWOT helps company to identify & overcome their weaknesses & focus to sharpen the strengths. Business strategy forecasts future risks and helps business in building skillsets to overcome the potential threats.

YRC’s Business Plan focuses on creating a “Blueprint” of the business, thereby deriving the feasibility of the concept & gauge whether the opportunity is lucrative to invest time, energy & effort. Business Plan creates cash flow understanding i.e. building inflow & outflow cash projections from Week zero to week 60 i.e. 05 year projection. Business Plan calculates the capital investment, operating costs, one-time costs, recurring costs & all the other numbers relevant to obtain the breakeven sales, return on investment, return on capital, internal rate of return & several other ratios. Business Plan is also one of the important requirements if you are targeting the “Investor Route”. Fund raising becomes extremely transparent & channelized. With business plan panned out clearly, the business will know until what point must it be stretched & where to stop, which reduces the probability of unplanned investments.


Starting the concept of Ecommerce Fashion brand with Market Research ensures we get detailed understanding of the industry & this research report also acts as a social confirmation for your concept. Market Research helps in understanding the target locations, their population, potential online buyers for your product, competitors for each category, and top selling products of the competitors, competitors’ price range, offers & their responses & much more. Market Research helps in thorough understanding of your brand position as compared to our competitors. It helps in identifying gaps in the market, in your category along with the scope of the said product in the desired market. This will help in validation of your concept & prevents you from making the same mistakes as your fellow brands, eventually saving your time, energy & efforts. This phase is also a make or a break phase, as the market research study may at-times come up with some eye-popping numbers & statistics which might compel you to re-think on your product or category that you are planning to sell or alter your entire concept itself!! Market Research Reports analyse the competitors’ webstore for their traffic, conversion & sales. This is extremely valuable information to derive our inventory budgets & projections, which takes us to our next phase.