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Mystery Shopping – An Highly Ignored Audit Tool !!!

Mystery Shopping – An Highly Ignored Audit Tool !!!

What Is Mystery Shopping? People are most honest when they know they are not being observed or tested. Mystery shopping is a method of experiencing customers’ experience from customers’ perspective. In mystery shopping, this experience is staged but without the...
Why is Retail Sector Unorganised in India ???

Why is Retail Sector Unorganised in India ???

Today, the retail industry in India is estimated to be over INR 40 Lakh Crores and accounts to 10% of India’s GDP. According to rough estimates, the unorganised retail sector constitutes over 90% of the country’s retail industry.   The unorganised...