LAUNCHING AN APPAREL FASHION BRAND

Starting a fashion ecommerce brand is definitely a daunting task, whether it is your private label web-store or a marketplace. You would be required to do several activities loaded with multiple decision making points to get the ball rolling. Your entire team needs to work in unison towards building it, right from initiation to full-fledged execution.
At Your Retail Coach, we have worked hands-on with multiple fashion brands, to get these activities right & decision making easy for you. We work towards building your foundation strong & the fashion brand strongest.

Fashion includes several categories like apparel, footwear, accessories, jewellery, sunglasses etc. While launching one or multiple of these categories, one thing that your product must have is “UVP”, for which the customers should come back to you.

Though apparel being the top-selling category in ecommerce industry, starting a fashion brand is definitely competitive & you do not have too many chances to fail.

Over years of consulting several ecommerce fashion brands, YRC has devised a robust structure with well-defined steps, which shall help a start-up ecommerce fashion brand to organize & grow.

MARKET RESEARCH

Starting the concept of Ecommerce Fashion brand with Market
Research ensures we get detailed understanding of the industry &
this research report also acts as a social confirmation for your concept.

BUSINESS STRATEGY & BUSINESS PLAN

Business Strategy includes the vision, mission, goals, business model,
business plan & strategy for all the functions within the organization.

CRITICAL PATHWAY

Critical Pathway Analysis (CPA), is a project
management technique which cannot
be overlooked while launching an
ecommerce fashion brand.

ORGANOGRAMS & SOP’s

Organogram is the “HR Blueprint” of the business which is created
at the onset, to map out the team required across each function
at various stages of the business. SOPs are Standard Operating
Procedures, a bible to run the entire organization

BRANDING

Branding is the “Look of the Brand”, right from logo to tagline, the colours
used, the brand story, the brand communications on social media, the
packaging & all the other aspects which speak directly or indirectly
to the customers.

PRODUCT DESIGNING / SOURCING

Product Designing or Sourcing is the heart of the Ecommerce
Fashion Brand.

SAMPLING & PRODUCTION

This step follows the “Designing” Phase,
whether you have an in-house design
team, freelance designers or an
outsourced design company.

UI & UX DESIGNING

UI stands for User Interface, which means designing the look and
feel of the website. UX denotes User Experience, which if put in
simple language is building the functional requirements of the website

WAREHOUSE & LOGISTICS PLANNING

We design the layout of the Warehouse considering the inward,
goods processing, software entry, barcoding, outward, goods return,
scrap storage, goods stacking & much more.

IT INTEGRATION

IT Integration involves connecting your offline inventories with
real-time online webstore so when a sale occurs, inventories get
deducted real time across offline as well as online platforms.

DIGITAL MARKETING

Digital Marketing includes SEO & SMM.
“Search Engine Optimization”
ensures your website ranks on the
1st-page of Google Search.

VIDEOGRAPHY & PHOTOGRAPHY

No matter how good your product is,
the customer would know
only if it looks good.

PROCESS AUTOMATION

The idea of having Ecommerce Consultants on-board from the
beginning itself points towards reducing the involvement of the
promoters in daily operations.

FINAL LAUNCH

Here you are ready to launch your fashion ecommerce brand!

You may connect to YRC Ecommerce
Consultants at any point during your journey
& get their mentoring as well as execution
support!

LAUNCHING AN APPAREL FASHION BRAND

Over years of consulting several e-commerce fashion brands, Your Retail Coach (YRC) has devised a robust structure with well-defined steps, which shall help a start-up e-commerce fashion brand to organize & grow.

MARKET RESEARCH

Starting the concept of Ecommerce Fashion brand with Market Research ensures we get detailed understanding of the industry & this research report also acts as a social confirmation for your concept.

BUSINESS STRATEGY & BUSINESS PLAN

Business Strategy includes the vision, mission, goals, business model, business plan & strategy for all the functions within the organization.

CRITICAL PATHWAY

Critical Pathway Analysis (CPA), is a project management technique which cannot be overlooked while launching an ecommerce fashion brand.

ORGANOGRAMS & SOP’s

Organogram is the “HR Blueprint” of the business which is created at the onset, to map out the team required across each function at various stages of the business. SOPs are Standard Operating Procedures, a bible to run the entire organization

BRANDING

Branding is the “Look of the Brand”, right from logo to tagline, the colours used, the brand story, the brand communications on social media, the packaging & all the other aspects which speak directly or indirectly to the customers.

PRODUCT DESIGNING / SOURCING

Product Designing or Sourcing is the heart of the Ecommerce Fashion Brand.

SAMPLING & PRODUCTION

This step follows the “Designing” Phase, whether you have an in-house design team, freelance designers or an outsourced design company. It is one of the most exciting phases, as here you see your designs turning into products & your ideas turning into reality.

UI & UX DESIGNING

UI stands for User Interface, which means designing the look and feel of the website. UX denotes User Experience, which if put in simple language is building the functional requirements of the website.

WAREHOUSE & LOGISTICS PLANNING

We design the layout of the Warehouse considering the inward, goods processing, software entry, barcoding, outward, goods return, scrap storage, goods stacking & much more.

IT INTEGRATION

IT Integration involves connecting your offline inventories with real-time online webstore so when a sale occurs, inventories get deducted real time across offline as well as online platforms.

DIGITAL MARKETING

Digital Marketing includes SEO & SMM. “Search Engine Optimization” ensures your website ranks on the 1st-page of Google Search.
“Social Media Marketing” includes promoting your products on all the social media platforms, email marketing, influencer marketing & several other BTL activities

VIDEOGRAPHY & PHOTOGRAPHY

No matter how good your product is, the customer would know only if it looks good.

PROCESS AUTOMATION

The idea of having Ecommerce Consultants on-board from the beginning itself points towards reducing the involvement of the promoters in daily operations.

FINAL LAUNCH

Here you are ready to launch your fashion ecommerce brand!
You may connect to YRC Ecommerce Consultants at any point during your journey & get their mentoring as well as execution support!

Launch my E-Business with YRC

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