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In continuation of our previous article on 10 ways to get IPO ready; in this concluding article, we will try to highlight a few more critical moves for companies towards IPO readiness.

Move 7 – Road Show Planning

Road shows in an IPO (initial public offering) process are a set of promotional activities planned and conducted by companies to grab the attention of potential investors and generate interest for the IPO in the market. Companies or their authorized representatives travel across to different market hubs located in different cities and give presentations to analysts, fund managers and potential retail and institutional investors. Road show events provide an excellent opportunity for the companies to present their story to the potential investors and other stakeholders, interact with them and build the foundation of strong investor relations. (3)

Road show events provide an excellent opportunity for the companies to present their story to the potential investors and other stakeholders

Move 8 – Bring Your Best Leadership Forward

While planning, preparing and executing the IPO process, companies need to deploy their best team at the helm of the affairs. In the IPO journey, companies are going to need leaders who are not just technically sound in their professional fields but are also champion negotiators, story-tellers, and communicators. Along with increased paperwork and internal changes, communication with the media, analyst community and potential investors are also expected to intensify.

companies are going to need leaders who are not just technically sound in their professional fields but are also champion negotiators, story-tellers, and communicators

Move 9 – Improve Company’s Performance

The performance of a company is a key consideration from the perspective of investors and other stakeholders. How a company is performing today is valued more than how it promises to perform in the future. A reliable business model, robust internal processes, a competent workforce, healthy financial condition, competitiveness, compliance etc adds up to the performance of a company. Therefore, a company expecting to attract investors and investment need to work in these areas to improve its performance.

The performance of a company is a key consideration from the perspective of investors and other stakeholders. How a company is performing today is valued more than how it promises to perform in the future

Move 10 – Practice Run

With a year or two in advance before going public, it is a good idea to manage and run a company as if it is already a public company. This will give ample time to the companies to prepare themselves internally in various ways which may include modifications in the business model, bringing necessary changes in the business processes, the building of a competent workforce, organizational restructuring, technological upgradations etc. This practice run will immensely help companies in bringing about the necessary changes in the organization.

This will give ample time to the companies to prepare themselves internally in various ways which may include modifications in the business model, bringing necessary changes in the business processes

Going public has never been an easy-peasy ride for any company. From the understanding of the rules to tons of documentation; from coordination with external agencies to the handling of investor relations; from managing existing business operations to change management in the organization, the entire IPO process can be a grilling and hectic project for the management of a company. Advance planning for IPO-readiness can save the day and the last minute hustle for companies. (4)

YRC is an “Expert Service Division” of Mind-A-Mend Consultancy Pvt. Ltd.

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Author Bio

Rupal Agarwal

Chief Strategy Officer

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