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It’s quite normal for a business to receive occasional resignations for better job prospects or any other reason. However, if there is a flurry of resignations piling on the HR’s desk, it’s a worrisome signal. As an employer, you need to maintain a balance at any time of the year. In today’s world, talent is in high demand. If your resources are not content with the current professional surrounding, it’s easy for companies to absorb them. If the best of your employees leave, it pulls the organization many steps backward.

Employee retention is critical to business. Losing out on talent and experience forces you to look deep into the causes and take corrective measures. This article will highlight 5 unique and tested ways to improve staff retention in an organization.

Defining the ‘Right’ Habits

At home front, everyone follows a routine. It makes your life more systematic and pleasant. For instance, you have to drop your kid to the school each day; there is no exception to it. Try to incorporate the same logic in your office environment. Every business has its own cadence. Along with work, bring in fresh employee engagements initiatives and make it a routine. From the management perspective, few things have to be taken as priority. You can prepare a recognition program on a weekly or monthly basis. The important part is to create a habit for this activity. Engage and encourage your staff with activities related to the organization as a whole. Creating the right habits and nurturing them will assist in building up trust among the employees. Always try to loop in your resources with some activities and make it a routine.

From the management perspective, few things have to be taken as a priority. You can prepare a recognition program on a weekly or monthly basis

Training and Skill Enhancement

There is a segment of employees in every business who look out for learning new things every day. When they realize that, they are going nowhere in the current job, they decide to quit. Along with enhancing their skills, define a proper career path for them. It gives the employee a reason to stick for a longer haul and boosts confidence. The most important benefit is the employees see it as an investment in their career. This increases the likelihood of their stay in the company for a longer duration. The management can chalk out a training structure which gives practical benefits to the employees, keeping an eye on the budget. Training can be in the form of classroom or e-learning modules. The trainer can be internal or external, depending upon the subject. Aligning employees to different technical and management certification courses are a good way to hold your best resources. This will turn to be a win-win situation for both the employees as well as the employers.

The most important benefit is the employees see it as an investment in their career

Attractive Remuneration

Believe it or not, for some, the salary day is the best day of their professional lives. In addition, it is one of the biggest factors which employees count while switching jobs. If remuneration is the word highlighted on most of your exit forms, it’s high time you give a makeover to your existing compensation structure. It’s always good to review the compensation of the employees who have been an asset to your company. If an employee leaves with a hike of say 25%, the overall cost of hiring and training a new staff of the same quality is approximately 40-50%. Therefore, for the deserving candidates move a step ahead and increase the bar. Quality has the ability to overcome quantity anytime, so you have to be flexible. Adding incentives and perks are also a good way to increase the retention percentage. If you can meet up the salary expectations, chances are very slim that a person will leave the organization.

It’s always good to review the compensation of the employees who have been an asset to your company

Motivation

A letter of appreciation can transform an employee’s outlook towards his work. The feeling of ‘left-out’ can degrade the quality of work, and that is when an employee starts to look elsewhere. If you look up to companies like Google, employees are highly motivated and contended with the job. It’s vital to recognize and appreciate the employees to pump up there motivational levels. You have to align the vision of your business with the personal values of your employees. Give them more space and responsibility to perform and achieve their goals. Explaining the importance of employee contributions bolsters confidence and achievement. You can ask for their insight or initiate an opinion poll on improvising policies. Collect inputs from employees which make them feel important. A personal communication is the best form of motivation. Try to know and understand there mindset. Sometimes it’s just a conversation which can light up the mood, so plan it accordingly.

Give them more space and responsibility to perform and achieve their goals

Policies and Procedures

An un-organized internal workplace system can also be a reason for the waves of resignations. Often procedures can be a major obstacle in the path of an employee. Re-evaluate your workplace and phase out the ‘odd’ processes, wherever you can. An anonymous survey can give you the best results. Introduce an advertisement campaign in your premises related to the changes. Let your resources understand the positive steps taken for creating a better work environment for them. Your objective is to give a free atmosphere wherein the employee can be most productive. Filling out forms, multi level of approvals, policies on promotion, leave and transfers, are examples wherein you have scope to improve. In addition, publish the sales data and some financial outlines on a monthly or quarterly basis. Companies’ performance helps them to understand all the nuances of their jobs. A clear hierarchy defined a set of processes, proper communication makes an employee professionally satisfied.

Let your resources understand the positive steps taken for creating a better work environment for them. Your objective is to give a free atmosphere wherein the employee can be most productive

 Conclusion

Drafting the correct retention policy has always been a pain-area for the HR professionals and management. However, by revamping the existing setup and emphasize on the gray areas, you can minimize the count of resignations. The bottom line is you have to retain the talented and motivated employees who can contribute to the organization’s success.

There can be other effective ways of managing retention, but you must be aware of the core issues before initiating a retention discussion with the employee.

To read more topics related to this click here: 05 Reasons why Developing the Right Culture in the Organization is Inevitable for Growth | YRCHow SOPs will Benefit Wholesale Brand Venturing into Retail | YRC5 Ways to Improve Staff Retention in the Organization | YRCEffect of REIT on Indian Malls | YRC10 Ways to Get IPO Ready Part-II | YRC

YRC is an “Expert Service Division” of Mind-A-Mend Consultancy Pvt. Ltd.

Author Bio

Rupal Agarwal

Chief Strategy Officer

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    PROCESS AUTOMATION

    The idea of having Ecommerce Consultants on-board from the beginning itself points towards reducing the involvement of the promoters in daily operations. Ecommerce Businesses willing to be a brand reaping profits & sustaining the competition must ensure that most of their processes should be automated. The more the manual intervention, the more would be the errors.

    In Ecommerce business, you get only 1 chance to impress the customer & if you mess up there, you lose the customer for long.

    Process automation in respect to all the activities pertaining to customers from order receiving to order fulfilment is a must for a seamless experience for the customers.

    Task Management is another grey area where most deadlines fail as 90% of the tasks are assigned manually & are forgotten, unheard, misunderstood or mistaken.

    YRC Team of Ecommerce Management Consultants helps to make maximum of the processes system-driven to ensure minimalistic manual intervention.

    VIDEOGRAPHY & PHOTOGRAPHY

    No matter how good your product is, the customer would know only if it looks good.

    Photography includes the following steps:

    • Cataloguing your products
    • Cataloguing your images
    • Backup your images (A few cloud storage solutions include Dropbox, Google Drive, Bitcasa, Apple’s Cloud Storage etc.)
    • Choose the right camera & lens (You may also outsource the photography to a third party agency)

    DIGITAL MARKETING

    Digital Marketing includes SEO & SMM. SEO i.e. Search Engine Optimization includes activities like back-linking, meta tags, blog-writing etc. to ensure your website ranks on the 1st page on Google Search.

    Next comes SMM i.e. “Social Media Marketing” which as the name suggests including promoting your products on all the social media sites, email marketing, influencer marketing & several other BTL activities.

    These activities are going to be recurring & would decide the traffic on the website, the conversions, whether the right target market is tapped, the likes, the views, the orders, the reviews & much more. YRCs Ecommerce Consultants create a budget for digital marketing right from pre-launch to launch & for each month thereafter.

    Building digital marketing strategies in coordination with the agency, selecting them to signing them off would be the role of YRC.

    This ensures seamless coordination, detailed interactions & desired execution as it is always advisable to work with a single agency than multiple of them.

    IT INTEGRATION

    Selection of the right software for smooth functioning of back-end operations right from production to webstore display would be suggested and integrated by YRC Team.

    YRC’s Team defines SOPs of Product Movement, maps it with the locations & people. They then create a blueprint of all the features required in the software & help in shortlisting & selection.

    IT Integration involves connecting your offline inventories with real-time online webstore so when a sale occurs, inventories get deducted real time across offline as well as online platforms.

    This helps in accurate inventory management, maintaining the MOQs, re-order levels & achieving the optimum inventory levels.

    Some popular software include unicommerce, viniculum for your front-end website management & Genisys for your entire back-end Purchase, Production, Accounting, Invoicing etc. management.

    WAREHOUSE & LOGISTICS PLANNING

    • How many cities or countries you wish to sell in?
    • Where should your Warehouse be located?
    • Should you have one warehouse in each country or city?
    • Should you be having your own delivery team in your base city?
    • Would the 3rd party vendors be reliable? What happens when they lose or misplace your product during delivery?
    • How should I manage the logistics if my goods are coming from different countries?
    • How should the goods be stored and barcoded?
    • How much space do I require for warehouse?
    • I am sure several such questions must be haunting you while you think of starting your own fashion ecommerce brand.

     

    At YRC, our warehousing and logistics experts can help you devise a strategy for all of the above mentioned queries and much more.

    We design the layout of the Warehouse considering the inward, goods processing, software entry, barcoding, outward, goods return, scrap storage, goods stacking & much more.

    Logistics route plan is devised considering the manufacturer to your warehouse and from there to last mile delivery locations.

    UI & UX DESIGNING

    This Step involves 03 distinct parts:

    Part 1: Choosing the right Platform:

    From several platforms available in the market right from Shopify to magento, woocommerce, prestoshop, wordpress etc. you must choose the one that fits best for your business

    Part 2: UX Designing:

    “UX” denotes User Experience, which if put in simple language is building the functional requirements of the website.

    UX Designing includes designing the features required in the website, customer journey map, website features, the browsing features, navigation features, ecommerce order management process flow, checkout cart features, catalogue management, ecommerce payment system, cross selling features & much more.

    “As per statistics, 68% of the customers abandon the carts before payment”

    An interesting UX ensures the customer sticks on to the website for a longer time.

    Part 3: UI Designing:

    UI stands for User Interface, which means designing the look and feel of the website. UI includes using the right colours, elements and the entire aesthetics of the website.

    A good User Interface ensures the user completes the task that he has come for. It navigates the user through the journey of the brand in the simplest but most effective way.

    The UX designer maps out the bare bones of the user journey; the UI designer then fills it in with visual and interactive elements.

    If User experience is the bare bone, user interface wraps it up with an attractive cape.

    At YRC, our team if experts can help you develop the entire User Journey to ensure it is engaging!

    SAMPLING & PRODUCTION

    This step follows the “Designing” Phase, whether you have an in-house design team, freelance designers or an outsourced design company. It is one of the most exciting phases, as here you see your designs turning into products & your ideas turning into reality.

    In most start-up cases, production is outsourced i.e. brands tie-up with the established manufacturers/ job-workers to get their products manufactured.

    Sampling involves multiple 04 Stages, Fit-Sample, Prototype Sample, Pre-Production Sample & the Production Sample.

    Prototype Sample is the first sample provided to the buyer. It can be in any fabric/ colour. This sample is just to understand whether the product design looks equally great in reality.

    Fit Sample, as the name suggests is prepared to check the fit of the garment i.e. the various sizes, length, width etc.

    Pre-production is made by the actual production line. Here the stitching quality and other aspects related to manufacturing are checked. This is the last stage where rejection can be accepted.

    Production Sample is made before the production which is the replica of what is going to be finally produced.

    Once you are through with all this, you are good to go ahead & get your goods manufactured.

    PRODUCT DESIGNING / SOURCING

    Product Designing or Sourcing is the heart of the Ecommerce Fashion Brand.

    Product Designing / Sourcing can be done in several ways, as follows:

    • In-house Design Team
    • Freelance Designers
    • Outsourced Design Team
    • Ready Product Sourcing (From Manufacturer or Wholesaler)

    At YRC, we evaluate your business strategy & business model to arrive at the decision, which of the above ways would be best-fit for your business. In certain cases, product sourcing may be a combination of the above.

    These are the people who are going to build your brand! Whether they are the designers or merchandiser, your brand look is going to be in their hands.

    If you are designing each garment from the scratch, the sourcing would play crucial role in developing design identity of your brand.

    Sourcing includes fabric, trims, lining & all the raw material required to build the garment.

    BRANDING

    Branding is the “Look of the Brand”, right from logo to tagline, the colours used, the brand story, the brand communications on social media, the packaging & all the other aspects which speak directly or indirectly to the customers. Branding constitutes the look & feel of the brand & hence must be thoughtfully planned to match with the product that we are selling.

    Branding must appeal to our target audience. Example : A golden colour logo depicting finesse, art, richness, premium, however beautiful it may be individually cannot go with a brand selling affordable kids wear products. So, your logo must be in-line with your brand positioning, whether you are an expensive brand or a luxury brand or a value for money brand, it must be depicted from your “Branding”.

    It is an integral part to attract the target audience.

    ORGANOGRAMS & SOP’s

    Organogram is the “HR Blueprint” of the business which is created at the onset, to map out the team required across each function at various stages of the business. At the launch, only key people need to be got on board to ensure the project gets started & at this stage, all of them need to multi-task. Similarly, certain financial as well as operational goals are set for addition of the further team. Example, for the operations team, we hire 1 operations manager during the pre-launch phase & we add 1 more only when the business kicks-off & we reach a volume of selling more than 1000 pcs/ month or a turnover of more than 0.1 million USD.

    SOPs are Standard Operating Procedures, a bible to run the entire organization right from Sales, Purchase, HR, Order receiving to Order fulfilment, Inventory Management, Accounts, Warehouse, Logistics, Supply Chain, Production & all the other relevant functions for the business. Business must be organized from its first day of operations; only then the tasks can be delegated.

    At YRC, we design the organization structure, the processes, and approximate time taken to execute each process, job profile of every member within the organization, their KRAs, KPIs & the Reporting Structure.

    CRITICAL PATHWAY

    Critical Pathway Analysis (CPA), is a project management technique which cannot be overlooked while launching an ecommerce fashion brand. Brand launch process is cumbersome with multiple inter-dependent & time-bound tasks involved, which need to be tracked to ensure the project remains on track.

    CPA outlines key tasks across the project, their turnaround time (TAT) & the dependencies of tasks upon each other. It identifies the sequence of tasks, their interdependent steps from inception to completion, their criticalities, and their dates of onset, target dates of completion along with the key responsible person for the respective activities. Critical Pathway helps in understanding the unimportant & not urgent tasks which may jeopardize the execution of the project because of an unexpected snag! It also maps out the potential bottlenecks which might be posed because of the dependencies of tasks upon each other & cases where the next task cannot be commenced before the completion of the previous one.

    CPA detects the minimum & the maximum time involvement of a particular individual or team to execute the task, thereby arriving at the overall deadlines associated with the project.

    At Your Retail Coach, we design the Critical Pathway & review it periodically to ensure the project is on track & the progress is measurable.

    BUSINESS STRATEGY & BUSINESS PLAN

    Business Strategy includes the vision, mission, goals, business model, business plan & strategy for all the functions within the organization.

    Business Strategy is a well-defined plan that outlines who, what, where, why, how & when for the company; for example, who would be the target market, how to attract the target audience, when to launch new products, where to operate from, how to handle competitors, what would be the USP, what would be long term goal of the organization & several other answers to the 5Ws of Strategy.

    Business Strategy aligns the organization towards a common goal. Business SWOT helps company to identify & overcome their weaknesses & focus to sharpen the strengths. Business strategy forecasts future risks and helps business in building skillsets to overcome the potential threats.

    YRC’s Business Plan focuses on creating a “Blueprint” of the business, thereby deriving the feasibility of the concept & gauge whether the opportunity is lucrative to invest time, energy & effort. Business Plan creates cash flow understanding i.e. building inflow & outflow cash projections from Week zero to week 60 i.e. 05 year projection. Business Plan calculates the capital investment, operating costs, one-time costs, recurring costs & all the other numbers relevant to obtain the breakeven sales, return on investment, return on capital, internal rate of return & several other ratios. Business Plan is also one of the important requirements if you are targeting the “Investor Route”. Fund raising becomes extremely transparent & channelized. With business plan panned out clearly, the business will know until what point must it be stretched & where to stop, which reduces the probability of unplanned investments.

    MARKET RESEARCH

    Starting the concept of Ecommerce Fashion brand with Market Research ensures we get detailed understanding of the industry & this research report also acts as a social confirmation for your concept. Market Research helps in understanding the target locations, their population, potential online buyers for your product, competitors for each category, and top selling products of the competitors, competitors’ price range, offers & their responses & much more. Market Research helps in thorough understanding of your brand position as compared to our competitors. It helps in identifying gaps in the market, in your category along with the scope of the said product in the desired market. This will help in validation of your concept & prevents you from making the same mistakes as your fellow brands, eventually saving your time, energy & efforts. This phase is also a make or a break phase, as the market research study may at-times come up with some eye-popping numbers & statistics which might compel you to re-think on your product or category that you are planning to sell or alter your entire concept itself!! Market Research Reports analyse the competitors’ webstore for their traffic, conversion & sales. This is extremely valuable information to derive our inventory budgets & projections, which takes us to our next phase.